Tag Archives: #THEFASHIONIMPIRE

Macy’s Presents Fashion’s Front Row is Ready to Kick Off New York Fashion Week™

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Macy’s is ready to kick off New York Fashion Week and bring it closer to fans everywhere as Macy’s Presents Fashion’s Front Row, a runway spectacle mixing music, fashion and compassion, hits the stage at The Theater at Madison Square Garden and television screens nationwide with a one-hour entertainment special. On Wednesday, Sep. 7 at 7:30 p.m., live from the capital of American fashion, Macy’s Presents Fashion’s Front Row will open the exclusive doors to fashion’s biggest week with spectacular presentations of the fall season’s hottest looks and musical performances from superstars Ariana Grande and Flo Rida. The show will be hosted by Giuliana Rancic and Brad Goreski and is set to air nationwide on E!, Thursday, Sept. 15 at 8 p.m. ET/PT. In addition to the theatrical and television presentations, Macy’s will bring the glitz and glamour of fashion week to 25 markets nationwide via special in-store events featuring celebrity appearances, fashion presentations, and more.

Macy’s Presents Fashion’s Front Row Kicks Off New York Fashion Week with Special Presentations of the Hottest Fall Fashions and Performances by Ariana Grande and Flo Rida

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“Macy’s Presents Fashion’s Front Row will bring the glamour and exclusivity of New York Fashion Week closer to audiences than ever before,” said Joe Feczko, executive producer of the Macy’s event. “Our national entertainment special on E! will open the doors to the masses, with electrifying musical performances and an incredible theatrical presentation of must-have designer looks. And once again, on the day of the broadcast, fans will be able to shop the show directly from the runway via our newly created website, macys.com/shoptheshow.”

“The excitement will extend to select Macy’s stores nationwide as we transport Fashion’s Front Row to cities across the country, delighting shoppers with an exclusive look at fall’s hottest fashions and special in-store celebrity appearances,” said Holly Thomas, group vice president, Special Events.

“We’re thrilled to partner with Macy’s to join E!’s expert fashion coverage with their incredible event highlighting the cultural importance of Fashion Week,” said Laura Molen, executive vice president, Lifestyle Advertising Sales, NBCUniversal. “Combining the power of the Macy’s brand and some of music’s hottest acts with E!’s social, engaged audience is a natural collaboration.”

Macy’s fashion week theatrical catwalk will feature sensational presentations of designs from I.N.C. International Concepts, Kenneth Cole, RACHEL Rachel Roy, Ryan Seacrest Distinction, Tallia, and Tommy Hilfiger. In addition, Justin Timberlake’s William Rast collection will be presented for the first-time-ever at a New York Fashion Week event. The runway firsts continue with the world-exclusive debut of Betsey Johnson xox Trolls, a special collection inspired by DreamWorks Animation’s upcoming feature film “Trolls,” which opens in U.S. theaters on Nov. 4. Before the models hit the catwalk, their high-fashion beauty looks will be crafted and applied by the incredible artists of Lancôme, who will highlight the fall season’s must-have cosmetic palettes. Samsung, the global innovation leader in consumer electronics and mobile technology, is the event’s signature technology partner and will also showcase its fashionable line of smartwatches in a special catwalk presentation.

The glamorous spectacle would not be complete without amazing performances from the hottest acts in music. Set to ignite the stage with her smash hits, international pop sensation Ariana Grande will perform a selection of her chart-topping songs. A multi-platinum superstar, Grande’s music has ruled the charts, airwaves and dance floors in countries all over the world. Her latest album, Dangerous Woman, featuring the hit singles, “Dangerous Woman” and “Into You,” was released in late May to critical and commercial acclaim. Keeping the party at full blast, Flo Rida will also hit the stage pumping up the volume and the energy as he unleashes his monster hits on the audience. In just a few years, the Florida-born rapper has amassed an impressive slate of Top 10 hits, selling a remarkable 60 million singles worldwide; his most recent single, “My House,” is his latest No.1 smash.

Macy’s Presents Fashion’s Front Row continues the company’s legacy of charitable giving. Macy’s is set to support the Council of Fashion Designers of America Foundation, Inc. and Ronald McDonald House New York, by contributing 100 percent of the purchase price, minus Ticketmaster and facility fees, of all tickets sold for the Sep. 7 live show at The Theater at Madison Square Garden.

Tickets to Macy’s Presents Fashion’s Front Row, priced at $55 and $80, are available at TICKETMASTER (ticketmaster.com or 866-858-0008) or in person at the Madison Square Garden Box Office. Ticketmaster orders are subject to service fees. All tickets include a $5 facility fee. Tickets for people with disabilities may be purchased through Ticketmaster, at the MSG Box Office or by calling MSG’s Disabled Services Department at (212) 465-6034.

Fans tuning in nationwide will receive their own VIP experience when Macy’s Presents Fashion’s Front Row airs on E!, Thursday, Sept. 15 at 8 p.m. ET (check local listings). The broadcast, hosted by E!’s Giuliana Rancic and Brad Goreski, will include highlights and performances from the live show at The Theater at Madison Square Garden, in addition to behind-the-scenes elements hosted by E!’s Zuri Hall. As the looks come down the catwalk, fashionistas from coast-to-coast will be able to snag the must-have fashions as they shop the show via macys.com/shoptheshow.

Between Sept. 15 and Sept. 17, Macy’s Presents Fashion’s Front Row will also extend to fabulous in-store events nationwide. Macy’s flagship locations in Chicago, Los Angeles, Miami, New York City and San Francisco will host in-store celebrations featuring celebrity and designer appearances, special performances and fashion presentations, bringing the Fashion Week experience closer to style mavens. In addition, at 20 select locations, Macy’s Presents Fashion’s Front Row-themed shopping parties will spread the glamour to more cities nationwide.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

My Body First Campaign Sounds a Rallying Cry for a Body Positive Shopping Experience

Plus size styling service Dia&Co highlights the need for a new approach

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Today, plus size fashion start-up Dia&Co launched its debut campaign, My Body First, which explores women’s emotionally-charged shopping experiences — including those of Dia&Co Co-Founder and CEO Nadia Boujarwah. Through a powerful video and the release of new statistics, the campaign calls for an approach to shopping that celebrates and prioritizes women’s actual bodies.

Prior to creating the campaign, Dia&Co conducted new industry research and surveyed hundreds of women, with results revealing:

  • Only 22% of women reported feeling happy the last time they left a fitting room. 33% reported feeling significantly worse when leaving than when they entered.
  • On average, nearly 75% of the clothes a woman tries on do not fit her body.
  • America’s largest clothing retailers only offer 29% of new styles to women above a size 14.

“At Dia&Co, we believe that style can spark self-love,” said Boujarwah. “But currently, many shopping trips create the opposite effect — leaving us disheartened rather than inspired. And too often, these experiences cause us to blame our bodies rather than celebrate them. The system is broken, and it’s time for a radical change.”

Founded in 2014 by Boujarwah and her Harvard Business School classmate Lydia Gilbert, Dia&Co has been building a truly body-positive shopping experience:

  • Personalization: Each Dia&Co customer receives uniquely curated boxes of clothing selected by a dedicated stylist to fit her body, her budget, and her style. Customers like the approach: Dia&Co has experienced 35x revenue growth over the past 12 months.
  • Fit Technology: It’s a common frustration that standard sizing varies considerably between brands. Dia&Co has developed a proprietary approach to assessing a garment’s true fit to greatly reduce this pain point.
  • Accessibility: By working directly with top brands and up-and-coming designers, Dia&Co has built a deep and diverse inventory assortment, ensuring that each customer has access to a variety of high quality, fashion-forward clothing that fits her style, no matter what her size.

To learn more about Dia&Co, visit http://www.dia.co or watch thousands of unboxing videos on YouTube. To join the conversation, use #mybodyfirst and follow Dia&Co on Facebook, Twitter and Instagram @diaandco.

Key Findings from Dia&Co Shopping Satisfaction Study:

  • 22% of women reported feeling happy the last time they left a fitting room.
  • 33% of women reported that the last time they left a fitting room, they felt significantly worse when than when they entered the fitting room.
  • On average, women reported that 74% of the clothing items that they try on in a fitting room do not fit them.
  • Women who wear sizes 14+ try on 24% fewer items of clothing in fitting rooms (4.97 items) than women who wear sizes 0-12 (6.53 items).
  • Of the clothing that was tried on, a larger percentage did not fit women who wear sizes 14+ (77% of items) compared to women who wear sizes 0-12 (72% of items).
  • Women aged 18-24 tried on the most items of clothing of any age group (9.84 items per shopping trip).
  • Women aged 55-65 tried on the fewest items of clothing of any age group (3.30 items per shopping trip), but also reported the smallest percentage of clothing that fit (21.15%).

Survey Methodology

The Dia&Co Shopping Satisfaction Study surveyed 675 American women aged 18 to 65 years old between the dates of August 17-25, 2016. As part of the survey, women self-identified as wearing sizes 0-12 (59% of respondents) or sizes 14+ (41% of respondents).

About Dia&Co:

Dia&Co is a body-positive shopping experience exclusively for women who wear sizes 14+. The service connects each customer with a stylist who sends her personalized, curated boxes of clothing selected to fit her body, her budget, and her style. Founded in 2014 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert, the company’s mission is to spark radical self-love through style. Based in New York City, Dia&Co has attracted a dedicated and diverse customer base crossing all 50 states. For more information, visit http://www.dia.co.

Nadia Boujarwah is the Co-Founder and CEO of Dia&Co, a body-positive shopping experience for women who wear sizes 14 and up. Dia&Co stylists work with top brands – from industry staples to up-and-coming young designers – to provide each customer with curated looks to suit their unique style and shape.

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Two years ago, Nadia was driven to found Dia&Co by the belief that style can act as a catalyst for self-love. Through Dia&Co’s vibrant community this belief is reinforced every day.  Nadia is continually inspired by women looking and feeling beautiful in clothes they were told they couldn’t or shouldn’t wear; embracing the body they have today – and dressing for it. Dia&Co was founded to support these women, and to help every woman find clothes that make her feel uniquely her.

Prior to founding Dia&Co, Nadia worked as an investment banker at Perella Weinberg Partners and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. Nadia holds a B.Sc. in Economics from the University of Pennsylvania and an MBA from Harvard Business School. With a Cuban mother and Kuwaiti father, Nadia hails from both Miami and the Middle East, and is currently based in New York.