Following months of anticipation, Target Corp. and Neiman Marcus unveiled their unprecedented holiday collection. The collection, which features 24 of America’s preeminent designers—all members of the Council of Fashion Designers of America (CFDA)—will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com. In recognition of the 24 designers who created products for the holiday collection, Target and Neiman Marcus are donating a total of $1 million to the CFDA.
“The excitement surrounding the Target + Neiman Marcus Holiday Collection has been remarkable, and the anticipation continues to build,” said Wanda Gierhart, chief marketing officer, The Neiman Marcus Group. “We have all been waiting for the day when we could finally share and see the collection in its entirety. I suspect that our customers are counting the days until they can shop it, too!”
To accommodate anticipated demand, Target and Neiman Marcus will limit purchase quantities of the limited-edition collection and apply a shortened return policy. Guests can purchase up to five of the same item per transaction at Target and Neiman Marcus stores, and online at Target.com and NeimanMarcus.com. All returns must be made to the retailer where the product was purchased by Jan. 5, 2013.
Ground-Breaking Partnership with ABC
In addition to unveiling their holiday collection, Target and Neiman Marcus also shared exclusive details about their ground-breaking partnership with ABC. Through a first-of-its-kind integration, Target and Neiman Marcus will be the sole sponsors of an upcoming episode of “Revenge,” ABC’s fan-favorite series, airing Sunday, Nov. 11 at 9 p.m. ET/PT. In lieu of broadcast commercials, the retailers announced they are working directly with the creative team of “Revenge,” a series known for its flair for fashion and high style, to create original content incorporating the Target + Neiman Marcus Holiday Collection, which will air throughout the November sweeps episode of the hit show.
“The scale of our partnership with Neiman Marcus propelled us to go well beyond the traditional approach and develop marketing initiatives that reflect the historic nature of this collaboration,” said Jeff Jones, chief marketing officer and executive vice president, Target. “Working with the team at ABC has been invigorating. We’re confident the November 11 episode of “Revenge” will blow our guests away and, much like our collection with Neiman Marcus, provide an unforgettable element of surprise this holiday season.”
“This is an unprecedented event on every level,” said Marla Provencio, chief marketing officer, executive vice president, ABC Entertainment Group. “It has been a great experience collaborating with these two iconic brands, and we are thrilled that they chose ABC’s “Revenge” as the exclusive partner.”