For more info: http://www.FashionAvenueNews.com
This event will be live streamed to Facebook @FashionAvenueNews at 7:00pm
Fashion Avenue News Magazine is proud to be the Title Sponsor for the Rocky Gathercole COLOURS NEW YORK FASHION WEEK SHOW.
Fashion Avenue News, the global, luxury brand, is the proud title sponsor for the New York Fashion Week – FULL TO CAPACITY RUNWAY SHOW for Designer Rocky Gathercole. The event will be held, Friday, September 16 at the Holiday Inn, 440 West 57th Street, Embassy Ballroom, New York, NY 10019, showtime is exactly 7:30pm. (Tickets are FREE and you can get on the wait list. www.FashionAvenueNews.com) Rocky will show a collection of Avant Garde Designs. Numerous celebrities are rumored to attend. Media sponsors include: The Fashion Impire, RARE Magazine, i-Fashion Magazine, Enspire Magazine, The Fashion Blog Daily, The FAN Daily Blog, M.Bunn productions (Live Streaming Team) and Vegg Video Team. Walking in the show is celebrity, Supermodel Avadora Mimouni.
Rock Gathercole has dressed A-listers: Pop superstar Britney Spears dons Gathercole creations in the billboards of her Piece Of Me long-running show in Las Vegas; American Idol Season 6 winner Jordin Sparks wears his dresses; Lady Gaga has 30 pieces of his designs; Katy Perry’s gold ensemble in Dark Horse music video, Jennifer Lopez, Chinese actress Bai Ling (The Crow, Wild Wild West) Paris Hilton and Nicki Minaj and many more….
Read more about Designer Rocky Gathercole below. To schedule an interview, kindly email ROCKY@FashionAvenueNews.com.
Rocky is an Avant Garde fashion designer.
“Feisty, unapologetic, insomnolence and YES, controversial. Like most others, I started from scratch. I was kid back then trying to make it through this harsh world, and a much harsher fashion scene. But with the help of the almighty, a mentor and off course, much hard work, I finally made it. I’m a fashion rebel which just mirrors my personality. I don’t think of things for the present, it always has to be in the future, which also helps me to be Avant-Garde. I’m a person who really wants to respect everyone and every culture, but unfortunately, I ended up breaking all the Taboos. I am most of the time a person enjouée, and I always make people laugh, but in the other hand, I fear crowds and most importantly, I love to surprise people.” – Rocky Gathercole , Metrovelvet
Rocky Gathercole, an ardent, plucky, provocative fashion artist, exudes his dazing ideas into his Avant-Garde designs. A highly aggressive fashion designer with a taste for the unalike, Rocky continuously stage inimitable works of art on the vogue runway. Rocky Gathercole has made a niche in Dubai and Saudi Arabia for more than 20 years now. And he has now brought his amazing and atypical designs back to the Philippines.
Started humble beginnings in Pasay City Philippines, and made a career move that would launch him further in the fashion world, he then moved to the Middle East joining Calash Haute Couture and quickly made great impressions that would turn heads by leading designers, models and artists.
Rocky is described as
“Outrageously eclectic to stunning… edgy”
“Moving art on the runway”
“Astonishing, a sight for sore eyes”
“Schizophrenic… exciting work”
Rocky Gathercole has taken part in the International Miami Fashion Week getting lauding reviews. He was invited to feature his collections in several fashion shows including in New York.
The future holds no borderlines for fashion extraordinaire Rocky Gathercole and is starting to break in the wedding scene with some of the most unique and dazzling wedding gowns in the world.
Read more about Rocky http://rockygathercoleatelier.com/ – CHECK OUT THE WEBSITE
Sponsors: Fashion Avenue News, i-Fashion Magazine, Avadora Mimouni Accessory Collection; Paul Walker NYC Models; E4 Models, Media Sponsor: RARE Magazine, Enspire Magazine, Model World Magazine, Allison V Brown Photography, The Editors Council, The Fashion Impire,
Sofia Davis, Editor-in-Chief of the Global Luxury Brands, Fashion Avenue News, Model World, The FAN Daily, The Editors Council and The Fashion Impire, will receive the Cultural Icon Award at the Harlem Fashion Week Opening Night Gala Black Tie Event.
Ms. Davis has been instrumental in the rise of the independent magazine movement by creating Fashion Avenue News Magazine in 2011 which quickly grew into a global luxury fashion brand. Her focus is the independent and emerging fashion industry talent that has been overlooked by most mainstream publications. “I want to give the independent/emerging fashion talent a platform to grow, a foundation that is global, upscale, and displays their talent in a positive way to the world.”
Ms. Davis has taken Fashion Avenue News from 0-360,000 email & print subscribers. She also writes The FAN Daily – a fashion blog (www.btetv.wordpress.com) that brings you up to the minute fashion industry news from around the world. Building on the need for platforms for the independent talent, she created Model World Magazine, which focuses on emerging models in the fashion industry. She also created The Editors Council, a group of independent magazine publishers/editors that come together to help each other continue and grow their publications. The Editors Council is open to all levels of industry talent, on-line, print and blog publishers.
Ms. Davis has a long history in the Fashion Industry. She worked as Director of Models at the World Famous Apollo Theater for 10 years where she featured 15 models a week, handling hair and make up. While at the Apollo, she developed BTE TV (Beauty Television & Entertainment), which stated out as an public access show and went on to become a full channel of paid advertisements reaching over one million people. As the online media changed the TV environment, she took her fashion focused TV show on line and rebranded it Fashion Avenue News.
Ms. Davis says “I want to thank Yvonne Jewnell for recognizing my hard work in the fashion industry. It means a lot when people appreciate what you have spent a lifetime doing”. Thank you.
Yvonne Jewnell New York is an award winning women’s wear company that creates clothing that promotes women empowerment and celebrates culture from across the globe. Owned by a mother-daughter team, YJNY create garments with an ethnically inspired message of overcoming obstacles and revitalizing strength.
Yvonne Jewnell New York has been worn by Lisa Price owner of Carol’s Daughter, Dixie Nichols, owner of Dixie Bits Bath and Body Products and style contributor for Bella Magazine, Dorcas Meyers, owner of Roc-A-Natural. And Celebrity Stylist J. Bolin has pulled Yvonne Jewnell’s garments for his clients.
Yvonne Jewnell New York has been featured in Fashion Avenue News Magazine, African Prints in Fashion, Zuvaa, Black to Business, Jamaica Gleaner, SHE Caribbean, Inside Outer Beauty and The Network Journal.
HARLEM FASHION WEEK OPENING NIGHT GALA
Harlem Fashion Week Opening Night Gala is a semi-formal invitation only event.
The theme is the 21st century Harlem Renaissance, we are requesting that attendees wear garments inspired by the Harlem Renaissance.
WHEN:Wednesday, September 7, 2016 from 6:00 PM to 9:00 PM
WHERE: 467 W 144th St, New York, NY 10031
Wednesday, September 7, 2016 from 7:00 PM to 10:00 PM (EDT) – Add to Calendar
Hamilton Landmark Galleries – 467 West 144th Street, New York, NY 10031 – View Map
SPRING/SUMMER 2016 FASHION WEEK REBOOT INCLUDES
STYLE360 RELEASING EXCITING CELEBRITY DESIGNER LINE UP
AND NEW LOGO WITH KIA AS TITLE SPONSOR
Annual fashion week showcase STYLE360, produced and owned by special event and PR firm, A-list Communications, is announcing its New York Spring/Summer 2016 dates of September 14 – 17, 2015 as well as one of its most high profile collection of designer fashion shows and parties to date. In its 11th year, STYLE360 now becomes one of the longest running and successful multi-day fashion platforms during New York Fashion Week.
Additional news for the season includes Kia Motors (www.Kia.com) stepping in as Title Sponsor, which will rebrand the program officially as “KIA STYLE360” and debut a new logo as the program enters its second decade this September. Kia will utilize this week of fashion to promote the all-new 2016 Optima sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The Optima has been Kia’s best-selling vehicle in the U.S. for three consecutive years, and the passionately designed and obsessively crafted new model is poised to continue that success through a blend of European-inspired styling, a refined and sophisticated interior and significant improvements in ride and handling. As with its predecessor, the all-new Optima will be built at Kia’s plant in West Point, Georgia, with sales scheduled to begin in the fourth quarter of 2015.
This September’s line-up of high profile fashion shows and festivities for KIA STYLE360 lists as follows:
Monday, September 14th
8:00pm: Us Weekly Celebrates Fashion Week at KIA STYLE360 at Row NYC
Tuesday, September 15th
11:00am: Addition Elle presents Fall/Holiday 2015 RTW and Ashley Graham Lingerie Collection
3:00pm: Serena Williams Signature collection by HSN
8:00pm: Angela Simmons Presents: Foofi and Harlem Globetrotters 90th Anniversary Collection
Wednesday, September 16th
10:30am: Raul Penaranda #LoveWins
3:00pm: The Adam Levine Collection presented by Shop Your Way Brands/Kmart
8:00pm: Tumbler and Tipsy by Michael Kuluva
Thursday, September 17th
8:00pm: KIA STYLE360 hosts Kristin Cavallari by Chinese Laundry at Row NYC
In more detail, the schedule kicks off on Monday, September 14th with new media partner Us Weekly celebrating Fashion Week in collaboration with KIA STYLE360 held at Row NYC hotel. This intimate red carpet fête is a can’t-miss affair in the always stylish Us Weekly fashion, with music by film and fashion’s top DJs, Michelle Pesce and Alex Merrell of Nona Entertainment.
The KIA STYLE360 fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street and kick-off with a dual runway presentation on September 15th by Addition Elle presenting its most-talked about collection, the Ashley Graham Lingerie Collection, as well as its newest addition, the Nadia Aboulhosn Collection and select Holiday looks from Love and Legend and Michel Studio. Addition Elle is recognized as the trendsetter in the plus size market and the new line with supermodel, designer and body activist, Ashley Graham, who will also be walking the show, is already generating significant pre-fashion week buzz. Look for a social media stream of the show on Addition Elle’s Periscope channel (@additionelle).
At 3pm, Serena Williams will be switching her footwear from her US Open matches the week before at neighboring Flushing Meadows, for stiletto heels and present her 2nd annual Serena Williams Signature Collection by HSN fashion show. Last year’s STYLE360 fashion show was a grand-slam success with Vogue Editor-in-Chief, Anna Wintour, and other VIPs sitting front row. This year HSN and Serena Williams have several big show surprises in the works including a live stream of the show on HSN.com and special guest appearances to be announced. Closing out the day will be television and fashion star Angela Simmons embarking on a special fashion rebrand and ready-to-wear collection with the Harlem Globetrotters, including a special commemorative uniform in celebration of the iconic basketball team’s 90th anniversary of entertaining families around the world.
The next day of fashion shows on September 16th, kicks off with designer Raul Penaranda’s #LoveWins show. Only 2 years after launching his debut collection at Mercedes Benz Fashion Week, Raul Peñaranda was declared by Forbes magazine as one of the fastest growing fashion entrepreneurs to come out of the small business industry with his 100% USA manufactured ready to wear fashion line for women. At KIA STYLE360, Penaranda will unveil an elegantly opulent collection featuring nearly 40 looks. In addition, Penaranda has secured the rights to accessories and show case his amazing design by styling with the gorgeous creations of TV personality Gretchen Christine Rossi, who’s Handbag collection “Gretchen Christine” is entering its 8th year after launching to huge success with Style 360 during New York Fashion week in 2009.
At 3pm will be the debut New York Fashion Week runway show for The Adam Levine Collection presented by Shop Your Way Brands/Kmart with looks inspired by the Maroon 5 front man himself. From All-American classic tees and denim to bold button-ups and leather jackets, the Adam Levine Collection has everything needed to complete a cool, laid-back lifestyle. Special performances and surprise guests are all in the works for this hot fashion week ticket.
Closing with the final runway show will be Tumbler and Tipsy by Michael Kuluva who last showed at STYLE360 with a performance by Cher Lloyd and early career runway appearances by today’s top supermodel, Kendall Jenner. Anchored by the creative mind and brilliant talents of professional figure skater turned fashion designer, Michael Kuluva, Tumbler and Tipsy is not only reworking, redefining and revamping the world of fashion but is taking it over with his sexy yet stylish brand. As is the norm for this annual fashion spectacle, his titled “Candy & Champagne” Spring/Summer 2016 Runway Show features a mash up including Brittny Gastineau, recording artist, Ivy Levine, Ava Capra, Tarik Lakehal, Jelly Belly Couture, Reading Rainbow,Pop Rocks, Cherrytree Records and PoolSide Collection.
Concluding on Thursday, September 17 at 8pm, KIA STYLE360 wraps with a fashion presentation party showcasing Kristin Cavallari By Chinese Laundry. Kristin will share some of her favorite 2015 looks and a sneak peek of her 2016 collection, prior to the official preview in October. In addition, Kristin’s also sharing an advanced look at the cover of her upcoming book, “Balancing on Heels” debuting in 2016. The closing event will take place at Row NYC hotel located at 700 8th Avenue.
Sponsors generously supporting the September 2015 season include several returning partners: Not Your Mother’s® hair care (www.nymbrands.com) will style all fashion shows with products by lead stylist Michele Carrillo and her stylist team. Renewing cosmetic partner James Vincent will be returning as the key makeup artist with the official makeup partners, Limelight by Alcone Company (www.limelightbyalcone.com) and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com). In addition, COMPEED®, the #1 selling blister product in Europe, is launching in the U.S. and will be offering foot rubs and samples of COMPEED® Blister Cushions to high heel fatigued guests and models.
The renewing official hotel and after-party partner is Row NYC (www.rownyc.com) located near the KIA STYLE360 fashion pavilion at 700 8th Avenue. The art-driven, New York-centric hotel will host the program’s celebrity and VIP guests as well as the STYLE360 closing party. Row NYC is also offering four exclusive tickets to a STYLE360 show (winners’ choice) and four invitations to the closing event hosted at the hotel. New sponsor, Autotrader, the leading resource for car shoppers and sellers, will also sponsor and highlight with its on-site “Autotrader Color Studio” and offer manicures to guest with paint choice selections matching the hot car colors of the year. The official footwear sponsor of the program, Sperry (www.sperry.com), will be presenting its classic and new collections at KIA STYLE360 this September including on the runway for shows including The Adam Levine Collection and Tipsy and Tumbler by Michael Kuluva. Lastly, Us Weekly (www.UsMagazine.com) joins as the official media partner who will bring KIA STYLE360 to a wider base of fashion fans as the go-to source for celebrity-inspired fashion. Capturing current, of-the-moment trends favored by Hollywood and beyond, the brand serves not only as the authority on what the stars are wearing, but informs readers on how to get the looks. From red carpet occasions to street style, Us Weekly’s audience takes their own fashion cues from every photo and article seen in its pages and online. Other sponsors currently in negotiation will be announced at a later date.
“For the last 10 years, STYLE360 has been a trusted home for celebrity designers and top brand name designers. I’m excited about the current climate of the Fashion Week industry and hope all the hard work and contributions our team, our designers and sponsors make every season help get a brighter spotlight shown on it by the fashion industry. And while we have a shorter week’s schedule than others, we remain open to increasing our offering if designer demand drives the need”, states Executive Producer & Owner, David Manning, A-List Communications.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360.
About Kia Motors America:
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K900[i] flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States. Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.
Information about KMA and its full vehicle line-up is available at http://www.kia.com. For media information, including photography, visit http://www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.
About Us Weekly:
Us Weekly is a cultural reference point and engages 50 million consumers with the most timely and current entertainment news, style, beauty and fitness/nutrition content, all through the lens of celebrity. As the pop culture catalyst and source for all things celebrity, consumers access Us Weekly across print, digital, mobile and social platforms. Owned by privately-held Wenner Media, which also owns and publishes Rolling Stone and Men’s Journal, Us Weekly is headquartered in New York. For more information, please visit www.usmagazine.com.
About Not Your Mothers:
Not Your Mother’s® is a Tampa-based haircare brand under parent company DeMert Brands, Inc. Offering fun, creative and top-performing haircare products for the young (and young-at-heart) has been the mission for Not Your Mother’s haircare since its launch in 2010. The 2015 line of haircare products include 30 SKUs (not including travel sizes) and is available at 25,000+ U.S. retail locations in addition to several international retailers. The Not Your Mother’s customer has proven to be savvy and loyal, expecting salon-quality products at an affordable price point. NYM’s commitments to offer products not tested on animals and made in the U.S.A. have also echoed with fans, as well as supporting a woman-owned business. This is Not Your Mother’s third year as STYLE360 at New York Fashion Week’s haircare partner. For more information please visit www.nymbrands.com.
Created in 1997, Atlanta-based Autotrader is the Internet’s ultimate automotive marketplace. As a leading resource for car shoppers and sellers, Autotrader aggregates millions of new, used and certified pre-owned cars from thousands of dealers and private sellers and provides expert articles and reviews. Autotrader, which also operates the AutoTraderClassics.com auto marketing brand, is wholly owned by Cox Automotive. Additionally, Cox Automotive owns Kelley Blue Book(KBB.com®), Manheim Auctions as well as companies that provide a full suite of software tools that help dealers and manufacturers manage their inventory and advertising online: vAuto®, HomeNet Automotive®, VinSolutions®, Xtime®, AIS Rebates™, Genius Labs® and Haystak® Digital Marketing. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
About Row NYC:
Row NYC hotel has pioneered a new era of individuality by meeting NYC’s signature urban grit with grandeur – transforming your stay into a completely contemporary experience – with a front row view to Times Square that’s truly incomparable. Our guests undeniably reside in the middle of it all, with exciting access to everything and anything – 24/7. Located in the heart of Times Square, Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinaire – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as Row NYC!
Endlessly lounge-worthy, Row NYC flaunts a spectacular lobby and statement spaces, artfully adorned in sleek stainless steel, wood and glass. Signature New York City inspired artworks enliven the senses and atmosphere throughout, from an animated light sculpture by video artist Yorgo Alexopolus, to a digital art gallery featuring famed paparazzo Ron Gallela’s most infamous shots from city nights that never end, to street artist photography installations within guest room floors! Row NYC boasts 1331 contemporary guest rooms on 28 floors, flaunting chic, Manhattan-inspired decor in white-hot hues mixed with unexpectedly vibrant custom furnishings.
Sperry was founded in 1935 by avid sailor, inventor and intrepid explorer Paul Sperry. From the invention of the world’s first boat shoe to a full collection of sea-tested lifestyle products, Sperry equips all those who believe the best stories are written with their feet. Proud sponsor of the United States Sailing Team and numerous world-class regattas, including Charleston Race Week and Head of the Charles, Sperry is distributed around the world at independent and department stores in North America, Asia, Europe and Latin America, Sperry specialty retail stores and at Sperry.com. Sperry® is a division of Wolverine World Wide, Inc. one of the world’s leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform footwear and apparel. The Company’s portfolio of highly recognized brands also includes: Merrell®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Cushe®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of the popular brands Cat® and Harley-Davidson®. The Company’s products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.
About LimeLight by Alcone
Since 1950, professional makeup artists and their clients have shopped Alcone’s New York City retail store and warehouse for the best makeup from around the world. Over time certain products consistently stood out as the best, receiving rave reviews from Alcone customers, bloggers, and the press – these are the products LimeLight has incorporated into their line for the direct sales market. The line includes professional grade makeup as well as custom formulated skin care to help your skin find balance through a healthy, natural skin care regimen. The line is made specifically with the everyday woman in mind to give women the opportunity to create their own business and be amazing everyday!
About MustaeV U.S.A.:
MustaeV is a prestigious Korean makeup artistry cosmetic line launched in 2009 in Seoul’s Cheongdam area. The brand is recognized for, and specializes in, providing high quality brushes made with only the finest materials and highest quality control standards. MustaeV’s color makeup includes products ranging from eye shadows to blushes, lip color to eye liners, foundations and everything in between. All MustaeV items are planned, developed, and tested by a high profile team of makeup artists based in Cheongdam, an area specializing in makeup, hair, skin care, and fashion located in Gangnam Seoul, Korea. We aim to provide high quality brushes, superb color cosmetics, and state of the art beauty products that appeal to all consumers in all price ranges. For more information visit www.mustaevusa.com.
About KIA STYLE360:
Started in 2004, and then called “Style Lounge”, this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite super models have graced STYLE360’s stages and venues including Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more. An element that always separates STYLE360 shows from the usual fashion week clutter are the high profile musical performances each season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.
About A-List Communications LLC:
A-List Communications (www.a-listcommuniations.com) is a full-service consulting, special events & communications agency with offices in Los Angeles, Dallas and New York City. With over 15 years of global agency experience, A-List Communications specializes in connecting corporate brands with results-driven communication strategies, and globally recognized celebrities that elevate their clients to the A-List. Core to A-List Communications success is delivering “Brand Integration” services across a portfolio of propriety branded entertainment programs including “STYLE360 Fashion Week”, “Supper Series” and “The Arts & Cinema Centre.”
[i] 2015 K900 V8 available in select trims and in select markets with limited availability.
2 Soul EV in select markets with limited availability.
Michael Kors and Diane von Fürstenberg, the two leading American fashion designers, are the latest to opt for an off-site venue at the forthcoming February edition of New York Fashion Week (NYFW).
According to WWD, the designers are set to stage their fresh autumn/winter 2014 collections at different venues, other than their usual favourite one in New York’s Lincoln Center, in the upcoming bi-annual event.
Apart from Kors and Fürstenberg, the bridalwear queen Vera Wang and Venezuelan fashion veteran Carolina Herrera will also not feature their collections at the Lincoln Center this year.
In addition to the industry stalwarts’ choice of new venues for their catwalk shows, the coming season of NYFW is undergoing some major changes to make the event less crowded and more cost effective for the designers.
IMG Fashion, the organizer of the event, which had become increasingly crowded and expensive over the last two decades, is revamping the prestigious do by introducing new state-of-the-art venues and a tighter guest list.
To cut down the cost of staging catwalk shows, the firm plans to reduce the rents in some of the spaces at the Lincoln Centre, which this year will feature parades from NYFW regulars like Monique Lhuillier, Tory Burch, Jill Stuart, Lela Rose, Milly, Nanette Lepore, Nicole Miller and BCBG.