Tag Archives: H&M

David Beckham to launch his favorite H&M fashion edits

DAVID BECKERMAN

English former professional footballer David Beckham has again teamed up with his long-time Swedish collaborator H&M to launch a new exclusive fashion edit selected from the latter’s current seasonal offering.

The 39-year-old soccer star has hand-picked few of his favorite pieces from the retail behemoth’s spring-2015’s Modern Essentials collection.

Talking about the new range, the footballer says, “I am thrilled to continue and extend my collaboration with H&M by selecting my favorite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style.”

Key pieces from the fashion edit will include a linen bomber jacket, a white chalk-washed denim jacket, a car coat, a sharp linen blazer, a city-slick polo shirt and a poplin white shirt.

Apart from choosing the ensembles from the menswear line, the ex- Manchester United member has also posed for a campaign (shot by Monsters Ball director Marc Forster) wearing the edits.

“Marc Forster is one of my favorite directors – I can’t wait to reveal the new campaign with H&M,” says Beckham about the advertorial director.

Foster also shared his experience on working with the football legend, “Most of us are familiar with David’s innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great.”

The new edit, which will be released on March 5, 2015, would coincide with the launch of the player’s latest instalment from his existing David Beckham Bodywear line with the same multinational purveyor.

Based on a palette of navy blue, grey melange and broken white with accents of orange red, the collection for spring includes loungewear pieces like Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. Stripes appear as either trims or across whole garments to add a new classic twist.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. The company has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The label’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

David Beckham to launch his favorite H&M fashion edits

DAVID BECKERMAN

English former professional footballer David Beckham has again teamed up with his long-time Swedish collaborator H&M to launch a new exclusive fashion edit selected from the latter’s current seasonal offering.

The 39-year-old soccer star has hand-picked few of his favorite pieces from the retail behemoth’s spring-2015’s Modern Essentials collection.

Talking about the new range, the footballer says, “I am thrilled to continue and extend my collaboration with H&M by selecting my favorite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style.”

Key pieces from the fashion edit will include a linen bomber jacket, a white chalk-washed denim jacket, a car coat, a sharp linen blazer, a city-slick polo shirt and a poplin white shirt.

Apart from choosing the ensembles from the menswear line, the ex- Manchester United member has also posed for a campaign (shot by Monsters Ball director Marc Forster) wearing the edits.

“Marc Forster is one of my favorite directors – I can’t wait to reveal the new campaign with H&M,” says Beckham about the advertorial director.

Foster also shared his experience on working with the football legend, “Most of us are familiar with David’s innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great.”

The new edit, which will be released on March 5, 2015, would coincide with the launch of the player’s latest instalment from his existing David Beckham Bodywear line with the same multinational purveyor.

Based on a palette of navy blue, grey melange and broken white with accents of orange red, the collection for spring includes loungewear pieces like Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. Stripes appear as either trims or across whole garments to add a new classic twist.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. The company has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The label’s clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

H&M Studio shows key pieces of seasonal line in Paris

H&M1_160325170682

H&M Studio, the new name for H&M’s seasonal collection of key pieces, presented its autumn 2014 catwalk show during Paris fashion week.

Held at the Grand Palais in front of 600 guests, including Miranda Kerr, Jessica Alba and Solange Knowles, models such as Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia wore the look of the season: nonchalant attitude of the 21st century, mixing feminine with masculine styles.

The collection will be available in around 250 stores worldwide, as well as online, from September 4, 2014.

The mood of the collection was dominated by a mix of feminine with masculine, with slip dresses and draped tops worn under men’s blazers, biker and aviator jackets. Fabrics included silk crepe, silk satin, fine cashmere and velvet. Fake fur coats added texture with detailing from sequin and stone embroidery.

For the show, the historical Grand Palais was transformed into an abstract cityscape, with graphic architectural lines and billboards punctuating the space. At the head of the space was a stage, on which the upcoming French star HollySiz gave a live performance throughout the show.

Meanwhile the global audience at hm.com had exclusive access to the event with French fashion TV expert Mademoiselle Agnes. Before the show was live-streamed, Mademoiselle Agnes chatted live with celebrities and VIP guests, as well as taking the cameras backstage, giving the global audience a truly front row experience.

H&M Studio is the new name for H&M’s key seasonal fashion collection. With its own dedicated design team, each season H&M Studio will offer a limited-edition collection of the hottest looks and statement pieces.

“I loved the mix of feminine and masculine for autumn at H&M Studio. Slip dresses and draped tops are the new essentials, especially when worn with blazers or biker jackets. It’s about taking the Parisian spirit and bringing it to the H&M world,” says Ann-Sofie Johansson, Head of Design, New Development.

“It’s so good to be at H&M Studio in Paris to see this limited edition collection. H&M is such a wonderful brand – it’s affordable, wearable, and very fashion forward”, says Miranda Kerr.

“I love H&M – it’s so exciting to be here, so much fun. The way I dress I mix things together, and I love to shop at H&M, I always find something new when I’m there”, says Jessica Alba.