Tag Archives: cosmetics

RIHANNA “SETS IT OFF” AT BERGDORFS

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

It’s every designer’s dream to have their collection be carried at Bergdorf Goodman,” Rihanna proclaimed Tuesday afternoon at a frenzied personal appearance for the retail unveiling of her fall Fenty by Puma collection.

The Barbadian singer was joined by Bergdorf president Joshua Schulman and “homegirl Linda,” senior vice president, fashion office and store presentation Linda Fargo — as a contingent of Rihanna fans swarmed the retailer’s fifth floor, tunes blaring.

The majority of attendees appeared to be students from nearby fashion universities, including the Fashion Institute of Technology and the Parsons School of Design.

While scheduled for 3 p.m., the event didn’t start until nearly two hours past its call time — leaving some attendees with a dilemma.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Ariana, a 20-year-old student at FIT, said she was “debating if I should skip class, I have merchandising math at 5:10.” Spotted an hour later, it appeared that she had.

“I want to get the creepers,” Ariana said of her intentions for staying — noting that the continuously sold-out style is a must-have item amongst the FIT student body. “Before this, no one was buying Puma. [Rihanna] managed to make it big again,” she added.

Aasha, a 19-year-old New School student and intern for Alastair McKimm — who styled the fall Fenty for Puma campaign, already has a pair of creepers. She was in the room to nab one of the collection’s fur hoodies. “I like the collection — it is a mix of edgy and girliness at the same time.”

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

Within 15 minutes of Rihanna’s ribbon-cutting, Bergdorf’s stock of shoes had sold out, as well as much of its apparel.

Schulman in his opening remarks at the event said, “The whole world is talking about ath-leisure, but here at Bergdorf’s we are all about ath-glamour.”

Discussing the decision to welcome Rihanna to Bergdorf’s, Schulman told WWD, “For us, Rihanna is an icon and when we first saw the [Fenty fashion] show Linda Fargo and I were so excited about it because we really felt that our customer would love this. It’s a very sexy, very modern approach to activewear.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

“Ultimately for all of us, the celebrity association is nice, but it’s all about the product and we knew this type of product would speak to our customer.”

Article Courtesy of wwd - Misty White Sidell

RIHANNA "SETS IT OFF" AT BERGDORFS

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

It’s every designer’s dream to have their collection be carried at Bergdorf Goodman,” Rihanna proclaimed Tuesday afternoon at a frenzied personal appearance for the retail unveiling of her fall Fenty by Puma collection.

The Barbadian singer was joined by Bergdorf president Joshua Schulman and “homegirl Linda,” senior vice president, fashion office and store presentation Linda Fargo — as a contingent of Rihanna fans swarmed the retailer’s fifth floor, tunes blaring.

The majority of attendees appeared to be students from nearby fashion universities, including the Fashion Institute of Technology and the Parsons School of Design.

While scheduled for 3 p.m., the event didn’t start until nearly two hours past its call time — leaving some attendees with a dilemma.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Ariana, a 20-year-old student at FIT, said she was “debating if I should skip class, I have merchandising math at 5:10.” Spotted an hour later, it appeared that she had.

“I want to get the creepers,” Ariana said of her intentions for staying — noting that the continuously sold-out style is a must-have item amongst the FIT student body. “Before this, no one was buying Puma. [Rihanna] managed to make it big again,” she added.

Aasha, a 19-year-old New School student and intern for Alastair McKimm — who styled the fall Fenty for Puma campaign, already has a pair of creepers. She was in the room to nab one of the collection’s fur hoodies. “I like the collection — it is a mix of edgy and girliness at the same time.”

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

Within 15 minutes of Rihanna’s ribbon-cutting, Bergdorf’s stock of shoes had sold out, as well as much of its apparel.

Schulman in his opening remarks at the event said, “The whole world is talking about ath-leisure, but here at Bergdorf’s we are all about ath-glamour.”

Discussing the decision to welcome Rihanna to Bergdorf’s, Schulman told WWD, “For us, Rihanna is an icon and when we first saw the [Fenty fashion] show Linda Fargo and I were so excited about it because we really felt that our customer would love this. It’s a very sexy, very modern approach to activewear.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

“Ultimately for all of us, the celebrity association is nice, but it’s all about the product and we knew this type of product would speak to our customer.”

Article Courtesy of wwd - Misty White Sidell

SuperModel Tyson Beckford to host Allure Cayman Fashion Weekend

TYSON_
SUPERMODEL TYSON BECKFORD

Just in time for those holiday looks, several of the most exciting established and emerging fashion designers will  descend  upon  Cayman  in  November  for  Allure  Cayman  Fashion  Weekend.  A  Caribbean  style experience and fashion show that is billed to change the face of fashion events in the Cayman Islands.

Allure Cayman is spearheaded by Pearlina McGaw­ Lumsden.  Pearlina is best known for her recent foray into fashion as the face and Executive  Producer of Beyond The Red Carpet, the fashion commentary program aired on Cayman 27. Pearlina is a well­ known Caymanian business woman, philanthropist and style enthusiast.

isyB-9-crop
ISY

The fashion show will feature resort and swimwear, ideal for the Cayman buyer and, according to Pearlina, the idea is for the event to also draw international fashion consumers, designers and bloggers. The fashion show will also showcase chic designs and couture bridal wear.

“While we are totally focused on providing a leading edge fashion experience to our beloved Caymanians, we know the long term benefits of holding a fashion event lay in the tourism and economic boost it can give the Cayman Islands.”

Adding to this “boost” will be the international superstar guest host, Tyson Beckford. Hosting the show alongside Tyson will be Cayman’s own, Monica Walton.

“Let’s just say the ladies will be very pleased with their entertainment for the night and with the caliber of hosting,” she stated.

Yumi pic3
YUMI

“Our mission at Allure Cayman is to celebrate, showcase and inspire international and local style minds, whilst  highlighting  Cayman  as  an  emerging fashion capital,” she stated. “This is not going to happen overnight, however we want our sponsors and our Caymanian people to know that this event is about more than beautiful clothes and impeccable designs. Allure Cayman is about changing the landscape of fashion in the Caribbean.

Locally known designers  and fashion personalities Isy B Designs and Olivia B. will be showcasing their designs at Allure runway show. Isy B made her debut recently showing her own brand of luxe­resort wear. Olivia B. who is a newcomer on the scene will showcase her Parisian themed line. Our two local stars are joined  by  international  and  well  recognized  designers  BCBG,  Yumi  Katsura,  Kristin  Frazer  of  Trefle Swimwear, and Carlton Jones Collections.

BCBG
BCBG

Tickets go on sale October 12. Entertainment  for the evening includes local artist Stefan Contrell and artwork by Al Ebanks. The event will be held at Roof Top, Grand Cayman Beach Suites, Seven Mile Beach.

The event is sponsored, Department of Tourism, Ministry of Health and Culture, Cayman Airways and NKY Cayman Fashion Group with part proceeds to aid local charity, Lean on Me Committee.

Tickets can be purchased NKY Collections, Fifth on Seven and Renaissance Beauty Salon.

For   more   information,   visit   Facebook.com/allurecayman    or   follow   the   movement   on   Instagram @allurecayman

Alexander McQueen pips Chanel in ‘cool brands’ list of 2015

ALEX MCQUEEN TO

London fashion label Alexander McQueen, now under the creative direction of Sarah Burton, is the most wanted fashion label according to CoolBrands, the company devoted to create an annual list of the “hot” brands in Britain.

Alexander McQueen, now under the creative direction of Sarah Burton, was ranked two places higher than Chanel. The brand was the subject of a recent, sold-out exhibition at the Victoria & Albert museum titled Alexander McQueen: Savage Beauty.

Fashion labels considered cool enough to make the cut include lingerie company Damaris, luxury sleepwear brand Olivia von Halle, cult sunglasses brand Linda Farrow, jewelry designer Stephen Webster and shoe designer Nicholas Kirkwood. Luxury e-tailer Net-a-Porter also made the list, as did Storm Models, the London-based agency which discovered Kate Moss and represents Poppy Delevingne and Jourdan Dunn.

Revolutionary hairbrush Tangle Teezer was commended for using “disruptive technology” to achieve “global cult status” in the beauty segment.

Big beauty brands Benefit and Aveda were also listed as ‘cool’ alongside Jo Malone’s Jo Loves fragrance venture thanks to its founder’s “undeniable passion for fragrance, pouring undiluted creativity into innovative new products and entertaining experiences.” Hairdressing chain Toni & Guy also made the cut.

Alexander McQueen pips Chanel in 'cool brands' list of 2015

ALEX MCQUEEN TO

London fashion label Alexander McQueen, now under the creative direction of Sarah Burton, is the most wanted fashion label according to CoolBrands, the company devoted to create an annual list of the “hot” brands in Britain.

Alexander McQueen, now under the creative direction of Sarah Burton, was ranked two places higher than Chanel. The brand was the subject of a recent, sold-out exhibition at the Victoria & Albert museum titled Alexander McQueen: Savage Beauty.

Fashion labels considered cool enough to make the cut include lingerie company Damaris, luxury sleepwear brand Olivia von Halle, cult sunglasses brand Linda Farrow, jewelry designer Stephen Webster and shoe designer Nicholas Kirkwood. Luxury e-tailer Net-a-Porter also made the list, as did Storm Models, the London-based agency which discovered Kate Moss and represents Poppy Delevingne and Jourdan Dunn.

Revolutionary hairbrush Tangle Teezer was commended for using “disruptive technology” to achieve “global cult status” in the beauty segment.

Big beauty brands Benefit and Aveda were also listed as ‘cool’ alongside Jo Malone’s Jo Loves fragrance venture thanks to its founder’s “undeniable passion for fragrance, pouring undiluted creativity into innovative new products and entertaining experiences.” Hairdressing chain Toni & Guy also made the cut.

MILAN – THE BEAUTY LOOK BY LINDA CANTELLO, INTERNATIONAL MAKE-UP ARTIST GIORGIO ARMANI

fwma11.03com-milan-fashion-week-ss-2016-giorgio-armani

FIL ROUGE

Red: the subtle thread leading a silent revolution that brings a breath of the unexpected to the world of Giorgio Armani. It makes a statement about a new femininity: it is strong and powerful, without relinquishing the possibility of soft understatement. Sensuality is here, but never in a way that is unsophisticated.

Linda Cantello, International Make-up Artist Giorgio Armani, develops a new make-up look: “Inspired by the Fil Rouge collection, I love the idea of a softly ethereal pearly grey eye with a myriad of reflexions, anchored by the newness of geranium red lashes. Worn together with a rosy, healthy summer complexion, accentuated by a pinkish blush, and finished by a softly flushed mouth.”

THE ARMANI RUNWAY MAKE-UP COLLECTION fwma11.05com-milan-fashion-week-ss-2016-giorgio-armani

For many seasons, Giorgio Armani Beauty has created the Lab Armani Runway, a unique tool designed for use backstage at Giorgio Armani fashion shows. Composed of a range of pigments and bases, the Armani Runway Lab enables Linda Cantello to create colours live backstage.

Since the Spring Summer 2015 season Giorgio Armani Beauty is making the products formulated by the Armani Runway Lab available to its customers.

The ARMANI RUNWAY Spring Summer 2016 Make-up Collection is a range of four products in exclusive shades: a couture face-and-eye PALETTE (three eye-shadows and a blush), an EYE TINT, an ECSTASY LACQUER, and a NAIL LACQUER, all created backstage. The make-up seen on the runway will be available in a limited edition in selected stores from February 2016 at the same time as the matching fashion collection.

fwma11.04com-milan-fashion-week-ss-2016-giorgio-armani

The Giorgio Armani Spring Summer 2016 Runway makeup look step by step

SKIN

Achieve a young, fresh and natural skin by preparing the skin with the new ARMANI PRIMA GLOW-ON MOISTURISING BALM. Giorgio Armani Beauty will launch in March 2016 a new innovative skincare range with ARMANI PRIMA, an advanced skincare line for all-day makeup glow. With ARMANI PRIMA, skin is flawless, radiant, hydrated and touch-up free all day long.

FACEfwma11.02com-milan-fashion-week-ss-2016-giorgio-armani

Apply a combination of CREMA NUDA and HIGH PRECISION RETOUCH in shades matching skintone.

Blend softly over cheekbones the ARMANI RUNWAY SS16 BLUSH to create a healthy glow

Finish by powedering lightly on T-zone when needed with LUMINOUS SILK COMPACT in shade 2.

BROWS

Eyebrows are natural, filled softly with EYE&BROW MAESTRO in shades matching the hair color.

EYES

Create a wash of grey by mixing the custom-made shades of ARMANI RUNWAY SS16 PALETTE – a trio of iridescent eyeshadows: pearl, pearl grey, pearl copper. Blend it over eye lids, onto the outer corner and under the eyes.

Add ARMANI RUNWAY SS16 EYE TINT on top for a multi-reflections impression.

fwma11.01com-milan-fashion-week-ss-2016-giorgio-armani

Use BLACK ECSTASY MASCARA in Obsidian black on top lashes. Let it dry and then apply on top lashes the custom-made red mascara by the ARMANI RUNWAY LAB, previewing the upcoming EYES TO KILL EXCESS MASCARA in shade 4 Rouge Iron (on counter in May 2016).

LIPSfwma11.06com-milan-fashion-week-ss-2016-giorgio-armani

Apply ARMANI PRIMA EYE & LIP CONTOUR PERFECTOR, and keep the lips very natural and sheer with the ARMANI RUNWAY SS16 ECSTASY LACQUER.

NAILS

Custom-made ARMANI RUNWAY NAIL LACQUER in vibrant geranium red shade on hands and feet

Photos/Text: Giorgio Armani

Alexander McQueen pips Chanel in 'cool brands' list of 2015

ALEXANDER MCQUEEN

London fashion label Alexander McQueen, now under the creative direction of Sarah Burton, is the most wanted fashion label according to CoolBrands, the company devoted to create an annual list of the “hot” brands in Britain.

Alexander McQueen, now under the creative direction of Sarah Burton, was ranked two places higher than Chanel. The brand was the subject of a recent, sold-out exhibition at the Victoria & Albert museum titled Alexander McQueen: Savage Beauty.

Fashion labels considered cool enough to make the cut include lingerie company Damaris, luxury sleepwear brand Olivia von Halle, cult sunglasses brand Linda Farrow, jewelry designer Stephen Webster and shoe designer Nicholas Kirkwood. Luxury e-tailer Net-a-Porter also made the list, as did Storm Models, the London-based agency which discovered Kate Moss and represents Poppy Delevingne and Jourdan Dunn.

Revolutionary hairbrush Tangle Teezer was commended for using “disruptive technology” to achieve “global cult status” in the beauty segment.

Big beauty brands Benefit and Aveda were also listed as ‘cool’ alongside Jo Malone’s Jo Loves fragrance venture thanks to its founder’s “undeniable passion for fragrance, pouring undiluted creativity into innovative new products and entertaining experiences.” Hairdressing chain Toni & Guy also made the cut. (SH)

Alexander McQueen pips Chanel in ‘cool brands’ list of 2015

ALEXANDER MCQUEEN

London fashion label Alexander McQueen, now under the creative direction of Sarah Burton, is the most wanted fashion label according to CoolBrands, the company devoted to create an annual list of the “hot” brands in Britain.

Alexander McQueen, now under the creative direction of Sarah Burton, was ranked two places higher than Chanel. The brand was the subject of a recent, sold-out exhibition at the Victoria & Albert museum titled Alexander McQueen: Savage Beauty.

Fashion labels considered cool enough to make the cut include lingerie company Damaris, luxury sleepwear brand Olivia von Halle, cult sunglasses brand Linda Farrow, jewelry designer Stephen Webster and shoe designer Nicholas Kirkwood. Luxury e-tailer Net-a-Porter also made the list, as did Storm Models, the London-based agency which discovered Kate Moss and represents Poppy Delevingne and Jourdan Dunn.

Revolutionary hairbrush Tangle Teezer was commended for using “disruptive technology” to achieve “global cult status” in the beauty segment.

Big beauty brands Benefit and Aveda were also listed as ‘cool’ alongside Jo Malone’s Jo Loves fragrance venture thanks to its founder’s “undeniable passion for fragrance, pouring undiluted creativity into innovative new products and entertaining experiences.” Hairdressing chain Toni & Guy also made the cut. (SH)

SUPERMODEL GEORGIE BADIEL FUND RAISING EVENT “MODELS FOR WATER”

GEORGIE BADIEL MAJOR MODELS

Photographer:  Paul ShootMeNYCmodels Walker IG @shootmenycmodels

AS FASHION WEEK APPROACHES, MODEL’S CLEAN WATER ADVOCACY SET TO STEAL SPOTLIGHT

Supermodel Georgie Badiel To Launch Eponymous Foundation To Develop Clean Water and Sanitation In Burkina Faso.

Fashion Avenue News Magazine had the opportunity to attend the Models For Water Fundraising event with SuperModel Georgie Badiel.  Numerous celebrities were in attendance such as Fashion Week Designer Zang Toi, classically trained opera singer/model/designer RADMILLA LOLLY, Supermodel Princess Adex and many more.  Photographer for the evening was Paul Walker, supplied by Fashion Avenue News magazine.

Paul edited picture-156opera singer/model/designer RADMILLA LOLLY (Photo: Pau; Walker)

Georgie hails from Burkina Faso in Africa, Georgie Badiel is a former Miss Burkina Faso and Miss Africa in 2004. After a successful debut walking for Jasper Conran, Duro Olowu and Ben de Lisi in 2007, Georgie signed with MUSE Management in New York in 2008, hitting the runway for Diane Von Furstenburg, Marc Jacobs, Issey Miyake, Louis Vuitton and Chado Ralph Rucci in New York and Paris. Signaling her rise as one of the industry’s top models and a leading face in the continued emergence of top models from Africa, Georgie was selected as Model Of The Year in 2012 by ARISE, the magazine that CNN called ‘Africa’s Fashion Bible.’

GEORGIE BADIEL

Sofia Davis, Editor-in-Chief of Fashion Avenue News is PROUD to have had Georgie as a Cover Model, as well as being her “OFFICIAL GODMOTHER”.  We are very happy to work with such a wonderful, humble Supermodel and want to let everyone know about Models for Water.

georgie water 3Georgie Badiel
Water. A natural resource so accessible and prevalent for us in the USA that we hardly give it a second thought. In fact, the mere turn of a faucet handle or twist of a bottle cap gives us access to such an unlimited and cheap supply of water that we use and waste millions of gallons annually without ever consciously thinking about it, how we derive it or what our lives would be like without it.

Sadly however, for many around the world, life without access to clean water is a grim reality. For them, water is a precious item that’s difficult to get, often in very short supply and in a very real way, the difference between living and dying. As the world gets ready then, to focus its global media spotlight on New York City’s Fall Fashion Week in September, supermodel Georgie Badiel is using that platform to launch the GEORGIE BADIEL FOUNDATION, a non profit organization whose mission is to provide access to clean drinking water, wells and sanitation for the people of her homeland Burkina Faso and for similarly affected people on the continent of Africa as a whole. Additionally, the Foundation seeks to kickstart Nature’s rain making cycle by planting trees which will also help provide shade and root structures that help retain the viable soil that;s necessary to plant crops.

georgie water

Georgie’s passion and drive to create change stems from her memory of the hardships she endured as a young girl going to get water for her family and the fact that the same situations exist today, more than twenty years later, for young girls all over Africa. This lack also creates deeper, more lasting problems ranging from personal health issues to a lack of education among young girls whose parents need them to get water daily rather than attend classes to obtain an education. Her story (seen on the Foundation website http://www.georgiebadielfoundation.org) is a compelling one and has already begun to raise awareness about her efforts and ideas to bring solutions to the problems that exist.

Even prior to launch, support has been committed from a variety of private and corporate entities including the phenomenal, classically trained opera singer/model/designer RADMILLA LOLLY who will give a private performance at the launch, MAJOR MODELS, DUCA SARTORIA, MACDELLA COOPER, THE SEGAL FAMILY FOUNDATION, ZANG TOI, GREYLOCK CAPITAL MANAGEMENT, KAMASUTRA VODKA,VOGA ITALIA and others, with many already working along with the Foundation to develop long term initiatives to ensure consistent funding.

Paul edited picture-161(left to right:  Editor, Sofia Davis; Designer, Zang Toi, Major Model CEO, Supermodel Princess Adex – Photo: Paul Walker)

“The people of Burkina Faso have been waiting all their lives for this,” says Georgie. “I want to make their dreams a reality.”

ABOUT THE GEORGIE BADIEL FOUNDATION – http://www.georgiebadielfoundation.org

The Georgie Badiel Foundation was founded and launched in 2015 as the evolved platform of a previous organization Georgie co-founded called MODELS FOR WATER. GBF’s mandate is to provide access to clean drinking water, wells and sanitation for the citizens of Burkina Faso in Africa which can then help put an end to diseases and social ills which thrive in a water deficient environment.

georgie water 2

Seeing the devastating effects that the lack of water can have on a village, a people and a nation, Georgie is a strong advocate of the responsibility for developed countries, corporations and capable individuals to do their part to help provide this most basic of human needs. The Foundation is headquartered in New York and seeks to use technology, social lifestyle opportunities and artistic ventures to raise the funding needed to achieve its goals.

Paul edited picture-160

Paul edited picture-159

SUPERMODEL GEORGIE BADIEL FUND RAISING EVENT "MODELS FOR WATER"

GEORGIE BADIEL MAJOR MODELS

Photographer:  Paul ShootMeNYCmodels Walker IG @shootmenycmodels

AS FASHION WEEK APPROACHES, MODEL’S CLEAN WATER ADVOCACY SET TO STEAL SPOTLIGHT

Supermodel Georgie Badiel To Launch Eponymous Foundation To Develop Clean Water and Sanitation In Burkina Faso.

Fashion Avenue News Magazine had the opportunity to attend the Models For Water Fundraising event with SuperModel Georgie Badiel.  Numerous celebrities were in attendance such as Fashion Week Designer Zang Toi, classically trained opera singer/model/designer RADMILLA LOLLY, Supermodel Princess Adex and many more.  Photographer for the evening was Paul Walker, supplied by Fashion Avenue News magazine.

Paul edited picture-156opera singer/model/designer RADMILLA LOLLY (Photo: Pau; Walker)

Georgie hails from Burkina Faso in Africa, Georgie Badiel is a former Miss Burkina Faso and Miss Africa in 2004. After a successful debut walking for Jasper Conran, Duro Olowu and Ben de Lisi in 2007, Georgie signed with MUSE Management in New York in 2008, hitting the runway for Diane Von Furstenburg, Marc Jacobs, Issey Miyake, Louis Vuitton and Chado Ralph Rucci in New York and Paris. Signaling her rise as one of the industry’s top models and a leading face in the continued emergence of top models from Africa, Georgie was selected as Model Of The Year in 2012 by ARISE, the magazine that CNN called ‘Africa’s Fashion Bible.’

GEORGIE BADIEL

Sofia Davis, Editor-in-Chief of Fashion Avenue News is PROUD to have had Georgie as a Cover Model, as well as being her “OFFICIAL GODMOTHER”.  We are very happy to work with such a wonderful, humble Supermodel and want to let everyone know about Models for Water.

georgie water 3Georgie Badiel
Water. A natural resource so accessible and prevalent for us in the USA that we hardly give it a second thought. In fact, the mere turn of a faucet handle or twist of a bottle cap gives us access to such an unlimited and cheap supply of water that we use and waste millions of gallons annually without ever consciously thinking about it, how we derive it or what our lives would be like without it.

Sadly however, for many around the world, life without access to clean water is a grim reality. For them, water is a precious item that’s difficult to get, often in very short supply and in a very real way, the difference between living and dying. As the world gets ready then, to focus its global media spotlight on New York City’s Fall Fashion Week in September, supermodel Georgie Badiel is using that platform to launch the GEORGIE BADIEL FOUNDATION, a non profit organization whose mission is to provide access to clean drinking water, wells and sanitation for the people of her homeland Burkina Faso and for similarly affected people on the continent of Africa as a whole. Additionally, the Foundation seeks to kickstart Nature’s rain making cycle by planting trees which will also help provide shade and root structures that help retain the viable soil that;s necessary to plant crops.

georgie water

Georgie’s passion and drive to create change stems from her memory of the hardships she endured as a young girl going to get water for her family and the fact that the same situations exist today, more than twenty years later, for young girls all over Africa. This lack also creates deeper, more lasting problems ranging from personal health issues to a lack of education among young girls whose parents need them to get water daily rather than attend classes to obtain an education. Her story (seen on the Foundation website http://www.georgiebadielfoundation.org) is a compelling one and has already begun to raise awareness about her efforts and ideas to bring solutions to the problems that exist.

Even prior to launch, support has been committed from a variety of private and corporate entities including the phenomenal, classically trained opera singer/model/designer RADMILLA LOLLY who will give a private performance at the launch, MAJOR MODELS, DUCA SARTORIA, MACDELLA COOPER, THE SEGAL FAMILY FOUNDATION, ZANG TOI, GREYLOCK CAPITAL MANAGEMENT, KAMASUTRA VODKA,VOGA ITALIA and others, with many already working along with the Foundation to develop long term initiatives to ensure consistent funding.

Paul edited picture-161(left to right:  Editor, Sofia Davis; Designer, Zang Toi, Major Model CEO, Supermodel Princess Adex – Photo: Paul Walker)

“The people of Burkina Faso have been waiting all their lives for this,” says Georgie. “I want to make their dreams a reality.”

ABOUT THE GEORGIE BADIEL FOUNDATION – http://www.georgiebadielfoundation.org

The Georgie Badiel Foundation was founded and launched in 2015 as the evolved platform of a previous organization Georgie co-founded called MODELS FOR WATER. GBF’s mandate is to provide access to clean drinking water, wells and sanitation for the citizens of Burkina Faso in Africa which can then help put an end to diseases and social ills which thrive in a water deficient environment.

georgie water 2

Seeing the devastating effects that the lack of water can have on a village, a people and a nation, Georgie is a strong advocate of the responsibility for developed countries, corporations and capable individuals to do their part to help provide this most basic of human needs. The Foundation is headquartered in New York and seeks to use technology, social lifestyle opportunities and artistic ventures to raise the funding needed to achieve its goals.

Paul edited picture-160

Paul edited picture-159