Category Archives: sneaker

RIHANNA "SETS IT OFF" AT BERGDORFS

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

It’s every designer’s dream to have their collection be carried at Bergdorf Goodman,” Rihanna proclaimed Tuesday afternoon at a frenzied personal appearance for the retail unveiling of her fall Fenty by Puma collection.

The Barbadian singer was joined by Bergdorf president Joshua Schulman and “homegirl Linda,” senior vice president, fashion office and store presentation Linda Fargo — as a contingent of Rihanna fans swarmed the retailer’s fifth floor, tunes blaring.

The majority of attendees appeared to be students from nearby fashion universities, including the Fashion Institute of Technology and the Parsons School of Design.

While scheduled for 3 p.m., the event didn’t start until nearly two hours past its call time — leaving some attendees with a dilemma.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Ariana, a 20-year-old student at FIT, said she was “debating if I should skip class, I have merchandising math at 5:10.” Spotted an hour later, it appeared that she had.

“I want to get the creepers,” Ariana said of her intentions for staying — noting that the continuously sold-out style is a must-have item amongst the FIT student body. “Before this, no one was buying Puma. [Rihanna] managed to make it big again,” she added.

Aasha, a 19-year-old New School student and intern for Alastair McKimm — who styled the fall Fenty for Puma campaign, already has a pair of creepers. She was in the room to nab one of the collection’s fur hoodies. “I like the collection — it is a mix of edgy and girliness at the same time.”

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

Within 15 minutes of Rihanna’s ribbon-cutting, Bergdorf’s stock of shoes had sold out, as well as much of its apparel.

Schulman in his opening remarks at the event said, “The whole world is talking about ath-leisure, but here at Bergdorf’s we are all about ath-glamour.”

Discussing the decision to welcome Rihanna to Bergdorf’s, Schulman told WWD, “For us, Rihanna is an icon and when we first saw the [Fenty fashion] show Linda Fargo and I were so excited about it because we really felt that our customer would love this. It’s a very sexy, very modern approach to activewear.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

“Ultimately for all of us, the celebrity association is nice, but it’s all about the product and we knew this type of product would speak to our customer.”

Article Courtesy of wwd - Misty White Sidell
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RIHANNA “SETS IT OFF” AT BERGDORFS

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

It’s every designer’s dream to have their collection be carried at Bergdorf Goodman,” Rihanna proclaimed Tuesday afternoon at a frenzied personal appearance for the retail unveiling of her fall Fenty by Puma collection.

The Barbadian singer was joined by Bergdorf president Joshua Schulman and “homegirl Linda,” senior vice president, fashion office and store presentation Linda Fargo — as a contingent of Rihanna fans swarmed the retailer’s fifth floor, tunes blaring.

The majority of attendees appeared to be students from nearby fashion universities, including the Fashion Institute of Technology and the Parsons School of Design.

While scheduled for 3 p.m., the event didn’t start until nearly two hours past its call time — leaving some attendees with a dilemma.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Ariana, a 20-year-old student at FIT, said she was “debating if I should skip class, I have merchandising math at 5:10.” Spotted an hour later, it appeared that she had.

“I want to get the creepers,” Ariana said of her intentions for staying — noting that the continuously sold-out style is a must-have item amongst the FIT student body. “Before this, no one was buying Puma. [Rihanna] managed to make it big again,” she added.

Aasha, a 19-year-old New School student and intern for Alastair McKimm — who styled the fall Fenty for Puma campaign, already has a pair of creepers. She was in the room to nab one of the collection’s fur hoodies. “I like the collection — it is a mix of edgy and girliness at the same time.”

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

Within 15 minutes of Rihanna’s ribbon-cutting, Bergdorf’s stock of shoes had sold out, as well as much of its apparel.

Schulman in his opening remarks at the event said, “The whole world is talking about ath-leisure, but here at Bergdorf’s we are all about ath-glamour.”

Discussing the decision to welcome Rihanna to Bergdorf’s, Schulman told WWD, “For us, Rihanna is an icon and when we first saw the [Fenty fashion] show Linda Fargo and I were so excited about it because we really felt that our customer would love this. It’s a very sexy, very modern approach to activewear.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

“Ultimately for all of us, the celebrity association is nice, but it’s all about the product and we knew this type of product would speak to our customer.”

Article Courtesy of wwd - Misty White Sidell

Macy’s Presents Fashion’s Front Row is Ready to Kick Off New York Fashion Week™

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Macy’s is ready to kick off New York Fashion Week and bring it closer to fans everywhere as Macy’s Presents Fashion’s Front Row, a runway spectacle mixing music, fashion and compassion, hits the stage at The Theater at Madison Square Garden and television screens nationwide with a one-hour entertainment special. On Wednesday, Sep. 7 at 7:30 p.m., live from the capital of American fashion, Macy’s Presents Fashion’s Front Row will open the exclusive doors to fashion’s biggest week with spectacular presentations of the fall season’s hottest looks and musical performances from superstars Ariana Grande and Flo Rida. The show will be hosted by Giuliana Rancic and Brad Goreski and is set to air nationwide on E!, Thursday, Sept. 15 at 8 p.m. ET/PT. In addition to the theatrical and television presentations, Macy’s will bring the glitz and glamour of fashion week to 25 markets nationwide via special in-store events featuring celebrity appearances, fashion presentations, and more.

Macy’s Presents Fashion’s Front Row Kicks Off New York Fashion Week with Special Presentations of the Hottest Fall Fashions and Performances by Ariana Grande and Flo Rida

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“Macy’s Presents Fashion’s Front Row will bring the glamour and exclusivity of New York Fashion Week closer to audiences than ever before,” said Joe Feczko, executive producer of the Macy’s event. “Our national entertainment special on E! will open the doors to the masses, with electrifying musical performances and an incredible theatrical presentation of must-have designer looks. And once again, on the day of the broadcast, fans will be able to shop the show directly from the runway via our newly created website, macys.com/shoptheshow.”

“The excitement will extend to select Macy’s stores nationwide as we transport Fashion’s Front Row to cities across the country, delighting shoppers with an exclusive look at fall’s hottest fashions and special in-store celebrity appearances,” said Holly Thomas, group vice president, Special Events.

“We’re thrilled to partner with Macy’s to join E!’s expert fashion coverage with their incredible event highlighting the cultural importance of Fashion Week,” said Laura Molen, executive vice president, Lifestyle Advertising Sales, NBCUniversal. “Combining the power of the Macy’s brand and some of music’s hottest acts with E!’s social, engaged audience is a natural collaboration.”

Macy’s fashion week theatrical catwalk will feature sensational presentations of designs from I.N.C. International Concepts, Kenneth Cole, RACHEL Rachel Roy, Ryan Seacrest Distinction, Tallia, and Tommy Hilfiger. In addition, Justin Timberlake’s William Rast collection will be presented for the first-time-ever at a New York Fashion Week event. The runway firsts continue with the world-exclusive debut of Betsey Johnson xox Trolls, a special collection inspired by DreamWorks Animation’s upcoming feature film “Trolls,” which opens in U.S. theaters on Nov. 4. Before the models hit the catwalk, their high-fashion beauty looks will be crafted and applied by the incredible artists of Lancôme, who will highlight the fall season’s must-have cosmetic palettes. Samsung, the global innovation leader in consumer electronics and mobile technology, is the event’s signature technology partner and will also showcase its fashionable line of smartwatches in a special catwalk presentation.

The glamorous spectacle would not be complete without amazing performances from the hottest acts in music. Set to ignite the stage with her smash hits, international pop sensation Ariana Grande will perform a selection of her chart-topping songs. A multi-platinum superstar, Grande’s music has ruled the charts, airwaves and dance floors in countries all over the world. Her latest album, Dangerous Woman, featuring the hit singles, “Dangerous Woman” and “Into You,” was released in late May to critical and commercial acclaim. Keeping the party at full blast, Flo Rida will also hit the stage pumping up the volume and the energy as he unleashes his monster hits on the audience. In just a few years, the Florida-born rapper has amassed an impressive slate of Top 10 hits, selling a remarkable 60 million singles worldwide; his most recent single, “My House,” is his latest No.1 smash.

Macy’s Presents Fashion’s Front Row continues the company’s legacy of charitable giving. Macy’s is set to support the Council of Fashion Designers of America Foundation, Inc. and Ronald McDonald House New York, by contributing 100 percent of the purchase price, minus Ticketmaster and facility fees, of all tickets sold for the Sep. 7 live show at The Theater at Madison Square Garden.

Tickets to Macy’s Presents Fashion’s Front Row, priced at $55 and $80, are available at TICKETMASTER (ticketmaster.com or 866-858-0008) or in person at the Madison Square Garden Box Office. Ticketmaster orders are subject to service fees. All tickets include a $5 facility fee. Tickets for people with disabilities may be purchased through Ticketmaster, at the MSG Box Office or by calling MSG’s Disabled Services Department at (212) 465-6034.

Fans tuning in nationwide will receive their own VIP experience when Macy’s Presents Fashion’s Front Row airs on E!, Thursday, Sept. 15 at 8 p.m. ET (check local listings). The broadcast, hosted by E!’s Giuliana Rancic and Brad Goreski, will include highlights and performances from the live show at The Theater at Madison Square Garden, in addition to behind-the-scenes elements hosted by E!’s Zuri Hall. As the looks come down the catwalk, fashionistas from coast-to-coast will be able to snag the must-have fashions as they shop the show via macys.com/shoptheshow.

Between Sept. 15 and Sept. 17, Macy’s Presents Fashion’s Front Row will also extend to fabulous in-store events nationwide. Macy’s flagship locations in Chicago, Los Angeles, Miami, New York City and San Francisco will host in-store celebrations featuring celebrity and designer appearances, special performances and fashion presentations, bringing the Fashion Week experience closer to style mavens. In addition, at 20 select locations, Macy’s Presents Fashion’s Front Row-themed shopping parties will spread the glamour to more cities nationwide.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

 

Soap & Glory hosts beauty boudoir at Mack-a-pool-ooza with Victoria Justice

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Victoria Justice gets ready poolside with British beauty lifestyle brand, Soap & Glory

Soap & Glory, the fun, fearless and fabulous British beauty lifestyle brand, brought their glamazing beauty boudoir to the annual Mack-a-pool-ooza music festival in Miami Beach, FL on Saturday, August 13th. Sharing in all the #BigPrimpin fun, actress and recent Teen Choice Awards host, Victoria Justice stopped by Soap & Glory’s beauty boudoir, getting all made up and posing in the Soap & Glory gif booth while dancing and soaking up the sun poolside.
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While hanging out at the boudoir, Victoria Justice chatted with iHeartRadio’s DJ Gabby Sanderson about all things beauty, including how she got ready for today, “I used Soap & Glory The Righteous Butter body butter and I loooove it, it smells so good and it’s so creamy and awesome! And then I also used Soap & Glory Sexy Mother Pucker lipstick today, it’s called Cerise Please. I love it,” said Justice. “One thing that is always so much fun, is lip color. You can go bold, just a hint of color or just really fun outrageous colors that you wouldn’t normally wear. I love matte shades, glossy and everything in between. Lip colors for me, just really can make any fashion look complete and can reflect the way you’re feeling.” What’s her plan for the pool party? “I have a few friends that are meeting me here, and we’re going to dance and have a good time. And my sister’s here too so it’s going to be a lot of fun!” When asked about her ideal girl squad Justice shared, “I love Kristen Wiig, I’m obsessed with her. I love Tina Fey and Amy Poehler. I would love to have those girls in my squad.” On working with Laverne Cox in the upcoming The Rocky Horror Picture Show, “It was amazing. She is so fiercely talented and so smart and very professional, and she just gives everything 150%.”
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Decked out with pinkredible flamingos, a snow cone cart and more, the Soap & Glory boudoir was the hottest poolside beauty spot! The all-singing, all-dancing Glory Girls provided major glam for all festival-goers looking to get ready with their squad before heading to the concert. For party-perfect beauty looks they used the perennially popular SEXY MOTHER PUCKER™ PILLOW PLUMP™ XXL Lip Plumping Gloss, top-selling THICK & FAST™ Flash Extensions Effect Mascara and for an enviable beach bronze, everyone’s favorite WONDERBRONZE™ Shimmer Brick. As if lounging poolside wasn’t fabulous enough, boudoir beauties shared some selfie love with all their friends in social using the Soap & Glory #BigPrimpin Snapchat filter. Soap & Glory’s get-you-gorgeous bath and beautystuffs are available nationwide at Ulta stores and online at ulta.com.

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ABOUT SOAP & GLORY
Soap & Glory has been supporting the Clean of England since 2006, when they decided to formulate fun, world-class quality beauty products that would give every girl the best bang for her beauty budget.  They suggest using Soap & Glory with equal parts happiness and abandon, because they believe while beauty absolutely matters, it doesn’t matter absolutely.

ABOUT MACK-A-POOL-OOZA  
Mack-a-pool-ooza is an annual pool party held at the Fontainebleau Miami Beach featuring nationally known Top 40 artists.

Soap & Glory hosts beauty boudoir at Mack-a-pool-ooza with Victoria Justice

VICTORIA sg01.02com-victoria-justice2

Victoria Justice gets ready poolside with British beauty lifestyle brand, Soap & Glory

Soap & Glory, the fun, fearless and fabulous British beauty lifestyle brand, brought their glamazing beauty boudoir to the annual Mack-a-pool-ooza music festival in Miami Beach, FL on Saturday, August 13th. Sharing in all the #BigPrimpin fun, actress and recent Teen Choice Awards host, Victoria Justice stopped by Soap & Glory’s beauty boudoir, getting all made up and posing in the Soap & Glory gif booth while dancing and soaking up the sun poolside.
VICTORIA sg01.05com-victoria-justice5
While hanging out at the boudoir, Victoria Justice chatted with iHeartRadio’s DJ Gabby Sanderson about all things beauty, including how she got ready for today, “I used Soap & Glory The Righteous Butter body butter and I loooove it, it smells so good and it’s so creamy and awesome! And then I also used Soap & Glory Sexy Mother Pucker lipstick today, it’s called Cerise Please. I love it,” said Justice. “One thing that is always so much fun, is lip color. You can go bold, just a hint of color or just really fun outrageous colors that you wouldn’t normally wear. I love matte shades, glossy and everything in between. Lip colors for me, just really can make any fashion look complete and can reflect the way you’re feeling.” What’s her plan for the pool party? “I have a few friends that are meeting me here, and we’re going to dance and have a good time. And my sister’s here too so it’s going to be a lot of fun!” When asked about her ideal girl squad Justice shared, “I love Kristen Wiig, I’m obsessed with her. I love Tina Fey and Amy Poehler. I would love to have those girls in my squad.” On working with Laverne Cox in the upcoming The Rocky Horror Picture Show, “It was amazing. She is so fiercely talented and so smart and very professional, and she just gives everything 150%.”
VICTORIA sg01.01com-victoria-justice1
Decked out with pinkredible flamingos, a snow cone cart and more, the Soap & Glory boudoir was the hottest poolside beauty spot! The all-singing, all-dancing Glory Girls provided major glam for all festival-goers looking to get ready with their squad before heading to the concert. For party-perfect beauty looks they used the perennially popular SEXY MOTHER PUCKER™ PILLOW PLUMP™ XXL Lip Plumping Gloss, top-selling THICK & FAST™ Flash Extensions Effect Mascara and for an enviable beach bronze, everyone’s favorite WONDERBRONZE™ Shimmer Brick. As if lounging poolside wasn’t fabulous enough, boudoir beauties shared some selfie love with all their friends in social using the Soap & Glory #BigPrimpin Snapchat filter. Soap & Glory’s get-you-gorgeous bath and beautystuffs are available nationwide at Ulta stores and online at ulta.com.

VICTORIA sg01.03com-victoria-justice3

ABOUT SOAP & GLORY
Soap & Glory has been supporting the Clean of England since 2006, when they decided to formulate fun, world-class quality beauty products that would give every girl the best bang for her beauty budget.  They suggest using Soap & Glory with equal parts happiness and abandon, because they believe while beauty absolutely matters, it doesn’t matter absolutely.

ABOUT MACK-A-POOL-OOZA  
Mack-a-pool-ooza is an annual pool party held at the Fontainebleau Miami Beach featuring nationally known Top 40 artists.

MAISON MARGIELA – MEN DARLING…

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In a postmodern world, masculine fragility need not hide behind closed doors.

The Maison Margiela questions the tropes that define the role of man in today’s society – his uniform, his armour, and the tactile underpinnings of his sartorial wardrobe. When all expectations fall away, what melancholic remnants remain in his age of post-emotional experience?

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Answers abound in the salvaged effects of past lives, when archetypes were once vested with authenticity. Gradations of the two-piece suit reflect process and power, as the proud craft of full-canvas tailoring is rendered decorative by exposed basting stitches (like spontaneous embroidery). Coat shoulders are rounded and soft, trousers fall to a loose cuff, and shirtsleeves flutter in silk poplin. Domestic foulard prints like curtains or tablecloths are illustrated with pastoral scenes and heraldic insignias, re-assembled as new shirting hybrids snapped together with salt-shrunk jersey or chambray cotton. Sepia-toned tweeds and Prince of Wales checks mingle with technical shell tanks and purist knit swimsuits that evoke a lost athletic elegance. Square-toed loafers fold down at the heel, and lace-up boots become a trompe l’oeil sandal.

Produced from found garments of varying sources and periods, ‘Replica’ styles are signified by an external white label, whilst a selection of seven ‘Re-edition’ garments return to the Spring Summer 2017 collection from within the Maison’s archives – designed between 1999-2005.

The rain falls down on last year’s man, an hour has gone by and he has not moved his hand.

FAN FRAGRANCE LAUNCH TODAY 6:00PM

FAB BLK PERUME IN HAND

FABULOUS, THE SEXY, SOPHISTICATED NEW FRAGRANCE BY
FASHION AVENUE NEWS

(SwimWear Fashion Show 7:30pm SHARP)

This is a PERSONAL VIP INVITE from Sofia Davis, Editor-in-Chief of Fashion Avenue News Magazine (The First Lady of Fashion) in conjunction with Todd Wharton, LTC and TV Host, Kelly Phoenix to join us as we launch FABULOUS the Sexy, Sophisticated new fragrance by FASHION AVENUE NEWS MAGAZINE.  This SOFT launch will be held on Wednesday June 22, 6:00pm – Until, at Suite 36, 16 West 36th Street, NYC.  As VIP Invited guest, you will have the opportunity to sample FABULOUS before it goes PUBLIC.  Come out and network with the friendliest people in the Fashion Industry.  Bring friends or come alone, you will have a great time. Swimwear Fashion Show starting at exactly 7:30pm. – ALL FREE

Fashion Avenue News & Model World Magazine will be looking for Editorial & Cover Models for Magazine placement at this event.  There will be lots of Magazine CEOs, Models, Make Up Artists, Photographers, Fashion Bloggers at this event, so come on out and NETWORK.

Sign up for our VIP list, because we know how to treat our VIPs.  Like our FaceBook Page – Fashion Avenue News.

You must be 21+ to attend this event, no exceptions, you will be carded at the door, dress code:  business casual (NO JEANS/SNEAKERS)

Christian Siriano for Lane Bryant

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FOR LANE BRYANT AVAILABLE TODAY

ONLINE AND IN STORES

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Lane Bryant is excited to announce the anticipated debut of world-renowned designer, Christian Siriano’s evening and ready-to-wear collection exclusively for the special-sized retailer. The collaborative line hit stores and online today, Wednesday, April 27th, 2016.

Regarding the collaboration, Christian Siriano had this to say, “In my opinion, fashion should never be defined by size. Regardless if it’s for red carpet or a day at the office, every woman should feel stylish and comfortable in their clothes.  I’m excited about this partnership with Lane Bryant because it allows me the opportunity to showcase my designs on the everyday woman and allow them the opportunity to feel as beautiful and fashionable as possible.”

Christian Siriano combines old-school glamour with a modern whimsical twist using beautiful tailoring and intricate detailing. The designs in the newly debuted collection, ranging in price from $48.00 to $198.00, boast vibrant coloring and patterns as well as versatile chic silhouettes. A member of the CFDA since 2013, Christian brings a fresh point of view to American sportswear. Christian Siriano will be the fourth designer collaboration for Lane Bryant joining the successful Isabel Toledo, Sophie Theallet and Lela Rose collections.

About Christian Siriano

Following his studies in London under Vivienne Westwood and Alexander McQueen, Christian Siriano launched his eponymous collection in 2008. The Christian Siriano collection is now shown each season at New York Fashion Week. Christian is known for show-stopping design – from fantasy evening gowns and cocktail dresses, to tailored sportswear, to modern shoes and accessories. In 2013 he was inducted as a member of the Council of Fashion Designers of America (CFDA).

Dubbed “the new king of old-school glamour” by Elle, his designs have appeared in countless editorials and have been worn by the world’s leading ladies, including Gwyneth Paltrow, Sarah Jessica Parker, Oprah, Jennifer Lopez, Rihanna, Taylor Swift, Lady Gaga, Solange Knowles, Nicki Minaj, Tina Fey, Lea Michele, and Christina Hendricks to name just a few. He is the youngest person ever to appear on the prestigious Crain’s “40 Under 40” list in addition to the Forbes “40 Under 40.”

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About Lane Bryant

Lane Bryant® is the nation’s leading women’s specialty apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to casual apparel as well as accessories, footwear and Cacique® intimate apparel. Lane Bryant fashions are available nationwide at its 775 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq: ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.

 

ST. LUCIA HOT COUTURE SHOW- FAN SHOOTS SWIMWEAR COVER

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FASHION AVENUE NEWS

COVERS SAINT LUCIA HOT COUTURE FASHION EVENTS AND SHOOTS SWIMWEAR COVER ON BEACH

Fashion Avenue News is excited to be invited as International Press to Saint Lucia Hot Couture Fashion event at the beautiful Sandals Grande Ballroom.  St. Lucia Hot Couture will feature international designers from all over the world, along with a full week of Fashion activity.

Fashion Avenue News will shoot their International SwimWear Cover on the beaches of St. Lucia.  Editor-in-Chief, Sofia Davis says “We welcome the opportunity to build a Fashion Bridge between the U.S. and the beautiful Island of St. Lucia as well as developing a MEDIA HUB there for Fashion Avenue News.  We will shoot our SwimWear Cover as well as seek out Photographers, Models, Make Up Artists, Fashion Journalists, Bloggers and all types of Media personalities to develop the St. Lucia Fashion Avenue News Media Brand.

FAN FLYER BLOG SWIM COVERThe Fashion Avenue News Media Team traveling to St. Lucia consist of Editor-in-Chief Sofia Davis, Allison Brown-Managing Partner and Fashion Photographer-Paul Walker.

If you are interested in attend the St. Lucia Fashion Show, see above flyer.  We want to thank everyone for the opportunity allowing  Fashion Avenue News  to be involved in this wonderful event in St. Lucia.  This is the beginning of a great business relationship.

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Fashion Avenue News Magazine is a global luxury print publication.  The focus is global independent, emerging and established fashion industry talent.

For additional information, visit http://FashionAvenueNews.com

The Fitness Success Attitude

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Discover 3 mental tools that you can use to bring about positive changes in your physical life and increase your level of fitness over night!

Fully 95% of your emotions are determined by the way you talk to yourself.  Reaching your desired level of physical fitness is only limited by the degree to which you’re mentally and emotionally fit.  When you feed your conscious mind with positive messages such as “I feel happy! I feel healthy! I feel terrific!” you are activating your subconscious mind to go to work at bringing about positive results in your physical life.

Here are 3 mental tools that you can use to bring about positive changes in your physical life and increase your level of fitness:

  1. Think about it – The law of attraction states that “you are a living magnet, you will inevitably attract into your life the people, ideas, circumstances and resources that are in harmony with your dominant thoughts.” This simply means that what you think about and believe with conviction will inevitably manifest itself in your life.  You get what you think about!
  2. Talk about it – The law of affirmation states that “if you tell yourself in positive, personal, present tense statements that you are or have the thing you desire, that very thing will move closer to you.” Remember, you control what is planted in your garden.  You can grow flowers or you can grow weeds, but if you don’t deliberately plant flowers your garden will fill up with weeds by default.
  3. Act it – Ralph Waldo Emerson said, “Do the thing and you will have the power.” What this means for you and I is that we can act our way towards better fitness.  If you simply resolve to pretend that you are an actress trying out for the role of a happy, healthy character every day you will soon notice that you are becoming more and more like the person you wish to be.  Fake it until you make it.

sexy young girl resting after dumbbells exercises.

Your outer life is a mirror reflection of your inner life.  The better you feel mentally and emotionally the better you will look and feel physically.  Start thinking fit and soon you will be just that!