Category Archives: fitness

RIHANNA “SETS IT OFF” AT BERGDORFS

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

It’s every designer’s dream to have their collection be carried at Bergdorf Goodman,” Rihanna proclaimed Tuesday afternoon at a frenzied personal appearance for the retail unveiling of her fall Fenty by Puma collection.

The Barbadian singer was joined by Bergdorf president Joshua Schulman and “homegirl Linda,” senior vice president, fashion office and store presentation Linda Fargo — as a contingent of Rihanna fans swarmed the retailer’s fifth floor, tunes blaring.

The majority of attendees appeared to be students from nearby fashion universities, including the Fashion Institute of Technology and the Parsons School of Design.

While scheduled for 3 p.m., the event didn’t start until nearly two hours past its call time — leaving some attendees with a dilemma.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Ariana, a 20-year-old student at FIT, said she was “debating if I should skip class, I have merchandising math at 5:10.” Spotted an hour later, it appeared that she had.

“I want to get the creepers,” Ariana said of her intentions for staying — noting that the continuously sold-out style is a must-have item amongst the FIT student body. “Before this, no one was buying Puma. [Rihanna] managed to make it big again,” she added.

Aasha, a 19-year-old New School student and intern for Alastair McKimm — who styled the fall Fenty for Puma campaign, already has a pair of creepers. She was in the room to nab one of the collection’s fur hoodies. “I like the collection — it is a mix of edgy and girliness at the same time.”

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

Within 15 minutes of Rihanna’s ribbon-cutting, Bergdorf’s stock of shoes had sold out, as well as much of its apparel.

Schulman in his opening remarks at the event said, “The whole world is talking about ath-leisure, but here at Bergdorf’s we are all about ath-glamour.”

Discussing the decision to welcome Rihanna to Bergdorf’s, Schulman told WWD, “For us, Rihanna is an icon and when we first saw the [Fenty fashion] show Linda Fargo and I were so excited about it because we really felt that our customer would love this. It’s a very sexy, very modern approach to activewear.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

“Ultimately for all of us, the celebrity association is nice, but it’s all about the product and we knew this type of product would speak to our customer.”

Article Courtesy of wwd - Misty White Sidell
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RIHANNA "SETS IT OFF" AT BERGDORFS

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

It’s every designer’s dream to have their collection be carried at Bergdorf Goodman,” Rihanna proclaimed Tuesday afternoon at a frenzied personal appearance for the retail unveiling of her fall Fenty by Puma collection.

The Barbadian singer was joined by Bergdorf president Joshua Schulman and “homegirl Linda,” senior vice president, fashion office and store presentation Linda Fargo — as a contingent of Rihanna fans swarmed the retailer’s fifth floor, tunes blaring.

The majority of attendees appeared to be students from nearby fashion universities, including the Fashion Institute of Technology and the Parsons School of Design.

While scheduled for 3 p.m., the event didn’t start until nearly two hours past its call time — leaving some attendees with a dilemma.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Ariana, a 20-year-old student at FIT, said she was “debating if I should skip class, I have merchandising math at 5:10.” Spotted an hour later, it appeared that she had.

“I want to get the creepers,” Ariana said of her intentions for staying — noting that the continuously sold-out style is a must-have item amongst the FIT student body. “Before this, no one was buying Puma. [Rihanna] managed to make it big again,” she added.

Aasha, a 19-year-old New School student and intern for Alastair McKimm — who styled the fall Fenty for Puma campaign, already has a pair of creepers. She was in the room to nab one of the collection’s fur hoodies. “I like the collection — it is a mix of edgy and girliness at the same time.”

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

Whitney Lam, founder of the women’s lifestyle blog Nitrolicious, summed up Fenty’s popularity: “Anything Rihanna touches becomes popular. There is not really women’s streetwear like this produced with a big brand.”

Within 15 minutes of Rihanna’s ribbon-cutting, Bergdorf’s stock of shoes had sold out, as well as much of its apparel.

Schulman in his opening remarks at the event said, “The whole world is talking about ath-leisure, but here at Bergdorf’s we are all about ath-glamour.”

Discussing the decision to welcome Rihanna to Bergdorf’s, Schulman told WWD, “For us, Rihanna is an icon and when we first saw the [Fenty fashion] show Linda Fargo and I were so excited about it because we really felt that our customer would love this. It’s a very sexy, very modern approach to activewear.

Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.
Rihanna at Bergdorf Goodman for the fall collection of her Fenty by Puma collection.

“Ultimately for all of us, the celebrity association is nice, but it’s all about the product and we knew this type of product would speak to our customer.”

Article Courtesy of wwd - Misty White Sidell

My Body First Campaign Sounds a Rallying Cry for a Body Positive Shopping Experience

Plus size styling service Dia&Co highlights the need for a new approach

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Today, plus size fashion start-up Dia&Co launched its debut campaign, My Body First, which explores women’s emotionally-charged shopping experiences — including those of Dia&Co Co-Founder and CEO Nadia Boujarwah. Through a powerful video and the release of new statistics, the campaign calls for an approach to shopping that celebrates and prioritizes women’s actual bodies.

Prior to creating the campaign, Dia&Co conducted new industry research and surveyed hundreds of women, with results revealing:

  • Only 22% of women reported feeling happy the last time they left a fitting room. 33% reported feeling significantly worse when leaving than when they entered.
  • On average, nearly 75% of the clothes a woman tries on do not fit her body.
  • America’s largest clothing retailers only offer 29% of new styles to women above a size 14.

“At Dia&Co, we believe that style can spark self-love,” said Boujarwah. “But currently, many shopping trips create the opposite effect — leaving us disheartened rather than inspired. And too often, these experiences cause us to blame our bodies rather than celebrate them. The system is broken, and it’s time for a radical change.”

Founded in 2014 by Boujarwah and her Harvard Business School classmate Lydia Gilbert, Dia&Co has been building a truly body-positive shopping experience:

  • Personalization: Each Dia&Co customer receives uniquely curated boxes of clothing selected by a dedicated stylist to fit her body, her budget, and her style. Customers like the approach: Dia&Co has experienced 35x revenue growth over the past 12 months.
  • Fit Technology: It’s a common frustration that standard sizing varies considerably between brands. Dia&Co has developed a proprietary approach to assessing a garment’s true fit to greatly reduce this pain point.
  • Accessibility: By working directly with top brands and up-and-coming designers, Dia&Co has built a deep and diverse inventory assortment, ensuring that each customer has access to a variety of high quality, fashion-forward clothing that fits her style, no matter what her size.

To learn more about Dia&Co, visit http://www.dia.co or watch thousands of unboxing videos on YouTube. To join the conversation, use #mybodyfirst and follow Dia&Co on Facebook, Twitter and Instagram @diaandco.

Key Findings from Dia&Co Shopping Satisfaction Study:

  • 22% of women reported feeling happy the last time they left a fitting room.
  • 33% of women reported that the last time they left a fitting room, they felt significantly worse when than when they entered the fitting room.
  • On average, women reported that 74% of the clothing items that they try on in a fitting room do not fit them.
  • Women who wear sizes 14+ try on 24% fewer items of clothing in fitting rooms (4.97 items) than women who wear sizes 0-12 (6.53 items).
  • Of the clothing that was tried on, a larger percentage did not fit women who wear sizes 14+ (77% of items) compared to women who wear sizes 0-12 (72% of items).
  • Women aged 18-24 tried on the most items of clothing of any age group (9.84 items per shopping trip).
  • Women aged 55-65 tried on the fewest items of clothing of any age group (3.30 items per shopping trip), but also reported the smallest percentage of clothing that fit (21.15%).

Survey Methodology

The Dia&Co Shopping Satisfaction Study surveyed 675 American women aged 18 to 65 years old between the dates of August 17-25, 2016. As part of the survey, women self-identified as wearing sizes 0-12 (59% of respondents) or sizes 14+ (41% of respondents).

About Dia&Co:

Dia&Co is a body-positive shopping experience exclusively for women who wear sizes 14+. The service connects each customer with a stylist who sends her personalized, curated boxes of clothing selected to fit her body, her budget, and her style. Founded in 2014 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert, the company’s mission is to spark radical self-love through style. Based in New York City, Dia&Co has attracted a dedicated and diverse customer base crossing all 50 states. For more information, visit http://www.dia.co.

Nadia Boujarwah is the Co-Founder and CEO of Dia&Co, a body-positive shopping experience for women who wear sizes 14 and up. Dia&Co stylists work with top brands – from industry staples to up-and-coming young designers – to provide each customer with curated looks to suit their unique style and shape.

DIACO PLUS

Two years ago, Nadia was driven to found Dia&Co by the belief that style can act as a catalyst for self-love. Through Dia&Co’s vibrant community this belief is reinforced every day.  Nadia is continually inspired by women looking and feeling beautiful in clothes they were told they couldn’t or shouldn’t wear; embracing the body they have today – and dressing for it. Dia&Co was founded to support these women, and to help every woman find clothes that make her feel uniquely her.

Prior to founding Dia&Co, Nadia worked as an investment banker at Perella Weinberg Partners and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. Nadia holds a B.Sc. in Economics from the University of Pennsylvania and an MBA from Harvard Business School. With a Cuban mother and Kuwaiti father, Nadia hails from both Miami and the Middle East, and is currently based in New York.

 

 

Soap & Glory hosts beauty boudoir at Mack-a-pool-ooza with Victoria Justice

VICTORIA sg01.02com-victoria-justice2

Victoria Justice gets ready poolside with British beauty lifestyle brand, Soap & Glory

Soap & Glory, the fun, fearless and fabulous British beauty lifestyle brand, brought their glamazing beauty boudoir to the annual Mack-a-pool-ooza music festival in Miami Beach, FL on Saturday, August 13th. Sharing in all the #BigPrimpin fun, actress and recent Teen Choice Awards host, Victoria Justice stopped by Soap & Glory’s beauty boudoir, getting all made up and posing in the Soap & Glory gif booth while dancing and soaking up the sun poolside.
VICTORIA sg01.05com-victoria-justice5
While hanging out at the boudoir, Victoria Justice chatted with iHeartRadio’s DJ Gabby Sanderson about all things beauty, including how she got ready for today, “I used Soap & Glory The Righteous Butter body butter and I loooove it, it smells so good and it’s so creamy and awesome! And then I also used Soap & Glory Sexy Mother Pucker lipstick today, it’s called Cerise Please. I love it,” said Justice. “One thing that is always so much fun, is lip color. You can go bold, just a hint of color or just really fun outrageous colors that you wouldn’t normally wear. I love matte shades, glossy and everything in between. Lip colors for me, just really can make any fashion look complete and can reflect the way you’re feeling.” What’s her plan for the pool party? “I have a few friends that are meeting me here, and we’re going to dance and have a good time. And my sister’s here too so it’s going to be a lot of fun!” When asked about her ideal girl squad Justice shared, “I love Kristen Wiig, I’m obsessed with her. I love Tina Fey and Amy Poehler. I would love to have those girls in my squad.” On working with Laverne Cox in the upcoming The Rocky Horror Picture Show, “It was amazing. She is so fiercely talented and so smart and very professional, and she just gives everything 150%.”
VICTORIA sg01.01com-victoria-justice1
Decked out with pinkredible flamingos, a snow cone cart and more, the Soap & Glory boudoir was the hottest poolside beauty spot! The all-singing, all-dancing Glory Girls provided major glam for all festival-goers looking to get ready with their squad before heading to the concert. For party-perfect beauty looks they used the perennially popular SEXY MOTHER PUCKER™ PILLOW PLUMP™ XXL Lip Plumping Gloss, top-selling THICK & FAST™ Flash Extensions Effect Mascara and for an enviable beach bronze, everyone’s favorite WONDERBRONZE™ Shimmer Brick. As if lounging poolside wasn’t fabulous enough, boudoir beauties shared some selfie love with all their friends in social using the Soap & Glory #BigPrimpin Snapchat filter. Soap & Glory’s get-you-gorgeous bath and beautystuffs are available nationwide at Ulta stores and online at ulta.com.

VICTORIA sg01.03com-victoria-justice3

ABOUT SOAP & GLORY
Soap & Glory has been supporting the Clean of England since 2006, when they decided to formulate fun, world-class quality beauty products that would give every girl the best bang for her beauty budget.  They suggest using Soap & Glory with equal parts happiness and abandon, because they believe while beauty absolutely matters, it doesn’t matter absolutely.

ABOUT MACK-A-POOL-OOZA  
Mack-a-pool-ooza is an annual pool party held at the Fontainebleau Miami Beach featuring nationally known Top 40 artists.

Soap & Glory hosts beauty boudoir at Mack-a-pool-ooza with Victoria Justice

VICTORIA sg01.02com-victoria-justice2

Victoria Justice gets ready poolside with British beauty lifestyle brand, Soap & Glory

Soap & Glory, the fun, fearless and fabulous British beauty lifestyle brand, brought their glamazing beauty boudoir to the annual Mack-a-pool-ooza music festival in Miami Beach, FL on Saturday, August 13th. Sharing in all the #BigPrimpin fun, actress and recent Teen Choice Awards host, Victoria Justice stopped by Soap & Glory’s beauty boudoir, getting all made up and posing in the Soap & Glory gif booth while dancing and soaking up the sun poolside.
VICTORIA sg01.05com-victoria-justice5
While hanging out at the boudoir, Victoria Justice chatted with iHeartRadio’s DJ Gabby Sanderson about all things beauty, including how she got ready for today, “I used Soap & Glory The Righteous Butter body butter and I loooove it, it smells so good and it’s so creamy and awesome! And then I also used Soap & Glory Sexy Mother Pucker lipstick today, it’s called Cerise Please. I love it,” said Justice. “One thing that is always so much fun, is lip color. You can go bold, just a hint of color or just really fun outrageous colors that you wouldn’t normally wear. I love matte shades, glossy and everything in between. Lip colors for me, just really can make any fashion look complete and can reflect the way you’re feeling.” What’s her plan for the pool party? “I have a few friends that are meeting me here, and we’re going to dance and have a good time. And my sister’s here too so it’s going to be a lot of fun!” When asked about her ideal girl squad Justice shared, “I love Kristen Wiig, I’m obsessed with her. I love Tina Fey and Amy Poehler. I would love to have those girls in my squad.” On working with Laverne Cox in the upcoming The Rocky Horror Picture Show, “It was amazing. She is so fiercely talented and so smart and very professional, and she just gives everything 150%.”
VICTORIA sg01.01com-victoria-justice1
Decked out with pinkredible flamingos, a snow cone cart and more, the Soap & Glory boudoir was the hottest poolside beauty spot! The all-singing, all-dancing Glory Girls provided major glam for all festival-goers looking to get ready with their squad before heading to the concert. For party-perfect beauty looks they used the perennially popular SEXY MOTHER PUCKER™ PILLOW PLUMP™ XXL Lip Plumping Gloss, top-selling THICK & FAST™ Flash Extensions Effect Mascara and for an enviable beach bronze, everyone’s favorite WONDERBRONZE™ Shimmer Brick. As if lounging poolside wasn’t fabulous enough, boudoir beauties shared some selfie love with all their friends in social using the Soap & Glory #BigPrimpin Snapchat filter. Soap & Glory’s get-you-gorgeous bath and beautystuffs are available nationwide at Ulta stores and online at ulta.com.

VICTORIA sg01.03com-victoria-justice3

ABOUT SOAP & GLORY
Soap & Glory has been supporting the Clean of England since 2006, when they decided to formulate fun, world-class quality beauty products that would give every girl the best bang for her beauty budget.  They suggest using Soap & Glory with equal parts happiness and abandon, because they believe while beauty absolutely matters, it doesn’t matter absolutely.

ABOUT MACK-A-POOL-OOZA  
Mack-a-pool-ooza is an annual pool party held at the Fontainebleau Miami Beach featuring nationally known Top 40 artists.

Bronx Fashion Week Young Fashionistas August 19, 2016

bronx fw

Bronx Fashion Week returns to the new Mall at Bay Plaza with ‘’Young Fashionistas’’ Hosted by no other than Bronx’s Own Caridad De La Luz aka ‘’LaBruja’’ in a fun filled children’s fashion designer showcase with the most talented children who will ‘’Roc the Runway’’ wearing the hippest apparel from the latest designs side by side Top Retail Stores such as Macy’s, H&M, Gap & Monsoon and So Much More!

Featuring designer wear by Chubiiline’s Egypt Ufele, A child prodigy who has changed the game when she overcame Bullying through creativity, intelligence and grace at the age of 10. While a lesser person would have caved, she used personality and imagination to design a line of clothing for kids who looked like her. She also established a non-profit called Bully Chasers. Her gentle demeanor belies her firm resolve as she crushes the fashion world with iconic fashion and sassy looks for children, plus-size women, men and boys.

As well as Young Gods Clothing Brand, a brand created in 2014 by Fashion Designer Eunika Simmons and her two children Nigel and Carlos Simmons. They created a brand to represent the younger generation of high end fashion conscious youths who inspire to make a positive difference in the world!

Last by not least we feature Styles by Pauletta, taking it upon herself to expand her craft to include her gift as a designer and seamstress.  Sewing came natural to her, however, with the expertise of her Mother, Betty Brady, mentor Kalvin and several formal sewing classes she was able to hone her craft as a designer, pattern maker and seamstress.  Pauletta’s designs are primarily, but not limited to Urban Chic; catering to adults as well as children; weddings, proms, special occasions and every day wear.

Opening Performance by the Bronx Dance Theatre, offering professional dance classes in Classical Ballet (Russian technique), Broadway Jazz, Tap, Contemporary, Modern (Horton and Graham techniques), West African Dance, Hip-Hop, Flamenco and more.  With a strong emphasis on classical dance, BDT offers quality professional training. Many of their students have gone on to appear in Major Motion Pictures, tour with Major Artists, perform on Broadway and in National and International Dance Companies.

Following Performance by Bharati Dance Academy.  Bharati Kemraj founded The BHARATI Dance Academy at the Vishnu Mandir Hindu Temple in 1996 where she is the Dance Teacher and Choreographer. Each Bollywood dance performance combines the rich music and culture of India and the Caribbean. Ms. Kemraj has built a respectable reputation for unique, energizing, and eye-catching performances throughout the community including international performances and appearances.

Portion of proceeds are going to ‘’The Gift to Empower School Drive’’ where school supplies will be distributed to Bronx children in need at the Bronx Museum of the Arts August 29th on Boogie on the Boulevard.

Sponsored by Travel Productions Media & Public Relations Firm

Bronx Fashion Week, LLC encourages sponsors to be a part of this major event as they reach out to businesses and organizations within The Bronx, across the region and internationally.

Tickets are now on sale at Eventbrite by typing Bronx Fashion Week

GLOSSYBOX DARLING…..

BEAUTY PRESS gb001com-glossybox

Are you one of the millions of beauty enthusiasts looking for your next fix? You’ve met your match! Founded in 2011 in Berlin, Germany, GLOSSYBOX has made its mark on the beauty industry by bringing hair, skin and cosmetic products to subscribers’ doorsteps around the globe in a pink, bow-tied box.

Having collaborated with over 1,100 brands thus far, GLOSSYBOX surprises and delights with its more than 1,500,000 luxury and niche brand products, including the likes of Nuxe and Too Faced, that find their way into the iconic boxes each month for a cost of $21.

But it doesn’t stop there! In addition to an impressive assortment of products carefully chosen through your very own online beauty profile, you’ll receive a host of beauty know-how which includes e-newsletters, straightforward tips-and-tricks, a comprehensive product card elaborating on the contents of the box, and access to insider expertise through our social media channels.

This July, GLOSSYBOX’s beauty experts have pulled all strings to get you the most sought after summer beauty essentials, including the EYEKO FAT STICK in Satin, the FANGO essenziali’s Treatment Sheet Mask, GLOV’s Quick Treat, Tree Hut Bare’s Moisturizing Shave Oil, the SinfulColors Top Coat and the Leighton Denny Expert Nails’ Miracle Mist!

So, what are you waiting for? Subscribe today and explore, learn, and maybe even discover your next new favorite product!

GLOSSY BOX

www.glossybox.com

FAB TO TEAM UP WITH LENNY LETTER ON EXCLUSIVE COLLECTION

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http://www.FAB.com

Fab, the ecommerce destination for design, is excited to announce a collaboration with Lenny Letter, a lifestyle newsletter by Lena Dunham and Jenni Konner.  Lenny and Fab have partnered to turn eight of the eye-catching, provocative illustrations from their weekly newsletter into products on Fab. The pieces will be featured exclusively on Fab for one month, launching May 31st. Each art print will be available in multiple sizes (framed and unframed); the illustrations will also appear on products such as totes and mugs.

With this partnership, Fab is placing Lenny’s unapologetically feminist and topical artwork front and center, dismantling the patriarchy one tote bag at a time. Standouts in the exclusive collection include the “Pop Vanity” tote by Kristin Liu, the “Barbie Bouquet” print by Louise Richardson, and the “Selfie Hero” mug by Gel Jamlang. All of the work fits right in to Fab’s colorful, bold collection of products.

Laia Garcia, LENNY’s Deputy Editor said, “We are so stoked to be working with FAB and to finally be able to bring some of our favorite artwork into real life!” Olivia Harris, Fab’s Director of Special Projects & Collaborations added, “Fab is thrilled to partner with the Lenny team to produce merchandise with featured artwork from their newsletters. We’ve been fans of their newsletter since launch and are so excited to bring their stories to life in physical form.”

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About Lenny Letter:

Lenny Letter is a newsletter dedicated to feminism, style, health politics, friendship and everything else from Lena Dunham and Jenni Konner (executive producer of Girls).

About Fab:

Fab is a vibrant e-commerce platform where people, tastemakers and brands come together to buy and explore. Find everything you need for a brilliant, modern, well-designed life, from up-and-coming designers to iconic brands to the best in cutting-edge tech gadgets.

GrandCentralBeauty’s Multi-efficient, S.M.A.R.T. Skin Care for Your Busy Lifestyle – Men. Women. All Skin Types.

Young Beautiful Woman with Fluor Wet Makeup. Beauty and Fashion

GrandCentralBeauty is a New York-based beauty company whose name was inspired by the classic beauty and modern efficiency of iconic Grand Centrals worldwide. With the busy city-goer in mind, GrandCentralBeauty creates classic multi-purpose treatments with modern results. GrandCentralBeauty is committed to changing the face of skincare as we know it, bringing the traditional spa experience to the homes of all of its customers with its S.M.A.R.T. Skin Perfecting® products.

Created by an award-winning chemist, Ginger King, who has developed top-selling beauty products for leading global brands, along with luxury spa retail & marketing expert, Jackie Lee: S.M.A.R.T. Skin Perfecting® products is named for its key benefits –  Smooth, Moisturizes. Anti- Aging, Redness- Reducing, Tones. The line provides instant skin smoothing, deep moisturizing, anti-aging benefits, redness reduction and improves skin tone through proprietary formulas and application processes. Designed for easy use and immediate results, the collection consists of three hero products of Mask, Polisher, and Serum + Primer.

The 15-minute peel-off S.M.A.R.T. Skin Perfecting Mask delivers visible results with first use; spa-quality formula blends marine algaes, vitamins, botanicals and fruit extracts into a weekly skin treatment to deliver multiple results; 100% of clinical trial panelists report refreshed and rejuvenated skin. The Mask is conveniently packaged with four individual applications, along with its own travel accessories for use on- the-go or weekend getaway. It retails for $75.

The S.M.A.R.T. Skin Perfecting Polisher is designed to work in 30 seconds to exfoliate, peel and tone – all in one easy step. Ideal for even very sensitive skin, the Polisher boasts an exclusive formula containing

Cheerful female with fresh clear skin, white background

multi-fruit acids including apple, lemon, sugarcane and orange; along with botanical extracts such as peony, and Japanese tobiko inspired, caviar-like beads to gently cleanse and polish, buffing away dead skin cells, all without irritating the skin. It is packaged in a travel-friendly pump and retails at $38 for 30 mL/ 1.0 fl oz.

The S.M.A.R.T. Skin Perfecting Serum+Primer is the newest product in the collection of multitasking products. This smart new serum is an easy-to-wear formula made to work with all skin types, including oily and very sensitive skin, with or without makeup. The Serum+Primer is a unique; oil-free, silica-free, multi-efficient, all-over face treatment to instantly smooth, moisturize, and act as your makeup primer, under-eye smoother, over-makeup setter and lip serum, all-in-one. This handy multi-tasker is conveniently packaged in a travel-easy pump and retails at $68 for 50 mL/ 1.7 fl oz.

young beautiful woman. perfect skin

GrandCentralBeauty believes that you do not need to always switch your entire skincare routine and regimen due to changes in age, environment, seasons, or even lifestyle.  Instead, you can layer ‘smart’ active, multi-efficient treatments into your current regimen to effectively target multiple concerns at once.

Only premium ingredients are used in the formulation of the S.M.A.R.T Skin Perfecting products. All products are made in the U.S.A. and are hypoallergenic, clinically-tested skincare that is Paraben- free, Sulfate-free, and Petrochemical-free.

Lehigh Valley Fashion Week April 29-30th

One Shoulder Dress
LEHIGH VALLEY FASHION WEEK

 

Lehigh Valley Fashion Week (“Fashion Week”) is held twice a year to highlight all the Fashion Seasons (Fall/Winter) (Spring/Summer), and occurs on April and August of each year.

Season 1 was held on August 14th to 21st, 2015, and it was sponsored by the Renaissance Hotel Allentown.  Kathy Avila owner of Style Beauty Lounge, located in Bethlehem, had her fashion show during that week.  Restaurants such as Corked, located in Bethlehem and Hook, located in Allentown, collaborated with Lehigh Valley Fashion Week.  The Fashion Week was a success and lovers of fashion came out in groves to attend the Premier nights.  Lehigh Valley Fashion Week’s sponsors were Metro Beauty Academy, Barbizon Chique, Style Beauty Lounge, LV Happening, Davis, Nelson and Associates and other companies/individuals who supported and helped with its success.

For Season 2 of Fashion Week Spring/Summer2016 (“S/S 2016”) styles will be presented by designers and boutiques.  This Season is sponsored by Holiday Inn Center Allentown, and will be held on April 28th to April 30th.   During this Fashion Week on April 29th, BW Nice – Lehigh Chapter will have their annual Red Shoe Charity Luncheon and Fashion Show, and Style Beauty Lounge will participate again by having a Trunk Show.

All the Lehigh Valley Fashion Week premier events will be held at the Holiday Inn Center Allentown, 904 Hamilton St, Allentown, PA 18101, and starts at 7pm.  This venue was recently renovated and fits the growing attendance of the Fashion Week.  If you don’t want to miss a beat during Fashion Week book your room by calling 610. 433.2221. The emcees will be Heidi Uracius from Barbizon Chique and Kari Holmes from Lehigh Valley Fashion Week.

Heidi is the former Ms Pennsylvania US 2014 and awarded 3rd Runner up Actress of the Year at the IMTA Convention in Los Angeles.  She is currently the events manager for Barbizon Chique and continues to model and act locally and in New York.  She was on the television special “On the Road to the Fashion Hero” on ABC last June, and will be in the upcoming reality show “The Fashion Hero”, as the Season One Winner.

Kari Holmes is the Fashion Director of Lehigh Valley Fashion Week, and has hosted numerous events.  She manages the designers and models for Fashion Week, and ensures that everyone is organized for the fashion events.

Barbizon Chique of Philadelphia will be providing models and partnering with Lehigh Valley Fashion Week again for Season 2.  Barbizon is celebrating 77 years in the industry and their models can be seen on TV, in Movies, Magazines, on the Runway, and more.  If you are interested in learning more about Barbizon and finding out how you can get started, go to barbizonchique.com, or visit their booth during intermission or after the show.

On April 28th, Thursday, there will be a networking event, where a panel of professionals in the fashion industry will speak to aspiring models, make-up artists (“mua”), and hairstylists to help them to become successful in the fashion industry.  Our host for this event will be Kari Holmes, Fashion Week’s Fashion Director.  The panel will consist of the following professionals; local top model and actor, Yasminda Rodriguez and Jacinth Sutphin, photographer, Jeff Levy, makeup artist, Faces by Fre Umarah, model agency, Heidi Uracius of Barbizon Chique, to name a few.

LVFWSeason2Schedule

On April 29th, Friday, the premier night designers will showcase S/S 2016 couture and ready-made collections. Here are some of the designers and boutiques who will be showcased; Dartanya, Clotheversity, Clothes Mentor, Victoria Wright, Art 2 The Skin, Stay by Stacy Angela, Abundant Style, and Glam2Mod2Chic.

On April 30th, Saturday, the finale night will showcase S/S 2016 urban collection.  Here are some of the designers and boutiques who will be showcased; Clothes Mentor, Level 9, Cat’s Meow, Urban Varieties,

Purchase your tickets for the Premier and Finale fashion shows at www.lehighvalleyfashionweek.com.

To celebrate Lehigh Valley Fashion Week’s Team hard work there will be an after party at The JetPort Restaurant and Lounge on April 30th after the fashion show.  JetPort is located at 3400 Airport Rd, Allentown, PA, and it starts at 10pm.  This is a chance to meet the designers, mua, hairstylists, models, and the Fashion Week Team who participated in Fashion Week.

About Lehigh Valley Fashion Week

Lehigh Valley Fashion Week is a Lehigh Valley organization highlighting the fashion industry in the area.  Our Fashion Weeks consist of fashion shows at malls, boutiques, and other venues around the Lehigh Valley. Fashion Weeks are celebrated around the globe and has been proven to be the number one medium for presenting the work of fashion designers and other fashion-oriented crafts.

It is known these events boost visibility and profit to the surrounding businesses.  There will be multiple fashion and promotional events throughout the Lehigh Valley, where we will collaborate with sponsoring businesses.  If you are interested and would like more information please contact us at contact@lehighvalleyfashionweek.com or 484.994.2572.

The hash tags used for Twitter, Instagram, and Facebook are #lehighvalleyfashionweek and #LVFWSS16.  The hash tags will be used for marketing purposes.

Press Contact
Name:                         Winsome Condra
Mobile:                       201.936.9102
Email:             winsome@lehighvalleyfashionweek.com