My Body First Campaign Sounds a Rallying Cry for a Body Positive Shopping Experience

Plus size styling service Dia&Co highlights the need for a new approach

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Today, plus size fashion start-up Dia&Co launched its debut campaign, My Body First, which explores women’s emotionally-charged shopping experiences — including those of Dia&Co Co-Founder and CEO Nadia Boujarwah. Through a powerful video and the release of new statistics, the campaign calls for an approach to shopping that celebrates and prioritizes women’s actual bodies.

Prior to creating the campaign, Dia&Co conducted new industry research and surveyed hundreds of women, with results revealing:

  • Only 22% of women reported feeling happy the last time they left a fitting room. 33% reported feeling significantly worse when leaving than when they entered.
  • On average, nearly 75% of the clothes a woman tries on do not fit her body.
  • America’s largest clothing retailers only offer 29% of new styles to women above a size 14.

“At Dia&Co, we believe that style can spark self-love,” said Boujarwah. “But currently, many shopping trips create the opposite effect — leaving us disheartened rather than inspired. And too often, these experiences cause us to blame our bodies rather than celebrate them. The system is broken, and it’s time for a radical change.”

Founded in 2014 by Boujarwah and her Harvard Business School classmate Lydia Gilbert, Dia&Co has been building a truly body-positive shopping experience:

  • Personalization: Each Dia&Co customer receives uniquely curated boxes of clothing selected by a dedicated stylist to fit her body, her budget, and her style. Customers like the approach: Dia&Co has experienced 35x revenue growth over the past 12 months.
  • Fit Technology: It’s a common frustration that standard sizing varies considerably between brands. Dia&Co has developed a proprietary approach to assessing a garment’s true fit to greatly reduce this pain point.
  • Accessibility: By working directly with top brands and up-and-coming designers, Dia&Co has built a deep and diverse inventory assortment, ensuring that each customer has access to a variety of high quality, fashion-forward clothing that fits her style, no matter what her size.

To learn more about Dia&Co, visit http://www.dia.co or watch thousands of unboxing videos on YouTube. To join the conversation, use #mybodyfirst and follow Dia&Co on Facebook, Twitter and Instagram @diaandco.

Key Findings from Dia&Co Shopping Satisfaction Study:

  • 22% of women reported feeling happy the last time they left a fitting room.
  • 33% of women reported that the last time they left a fitting room, they felt significantly worse when than when they entered the fitting room.
  • On average, women reported that 74% of the clothing items that they try on in a fitting room do not fit them.
  • Women who wear sizes 14+ try on 24% fewer items of clothing in fitting rooms (4.97 items) than women who wear sizes 0-12 (6.53 items).
  • Of the clothing that was tried on, a larger percentage did not fit women who wear sizes 14+ (77% of items) compared to women who wear sizes 0-12 (72% of items).
  • Women aged 18-24 tried on the most items of clothing of any age group (9.84 items per shopping trip).
  • Women aged 55-65 tried on the fewest items of clothing of any age group (3.30 items per shopping trip), but also reported the smallest percentage of clothing that fit (21.15%).

Survey Methodology

The Dia&Co Shopping Satisfaction Study surveyed 675 American women aged 18 to 65 years old between the dates of August 17-25, 2016. As part of the survey, women self-identified as wearing sizes 0-12 (59% of respondents) or sizes 14+ (41% of respondents).

About Dia&Co:

Dia&Co is a body-positive shopping experience exclusively for women who wear sizes 14+. The service connects each customer with a stylist who sends her personalized, curated boxes of clothing selected to fit her body, her budget, and her style. Founded in 2014 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert, the company’s mission is to spark radical self-love through style. Based in New York City, Dia&Co has attracted a dedicated and diverse customer base crossing all 50 states. For more information, visit http://www.dia.co.

Nadia Boujarwah is the Co-Founder and CEO of Dia&Co, a body-positive shopping experience for women who wear sizes 14 and up. Dia&Co stylists work with top brands – from industry staples to up-and-coming young designers – to provide each customer with curated looks to suit their unique style and shape.

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Two years ago, Nadia was driven to found Dia&Co by the belief that style can act as a catalyst for self-love. Through Dia&Co’s vibrant community this belief is reinforced every day.  Nadia is continually inspired by women looking and feeling beautiful in clothes they were told they couldn’t or shouldn’t wear; embracing the body they have today – and dressing for it. Dia&Co was founded to support these women, and to help every woman find clothes that make her feel uniquely her.

Prior to founding Dia&Co, Nadia worked as an investment banker at Perella Weinberg Partners and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. Nadia holds a B.Sc. in Economics from the University of Pennsylvania and an MBA from Harvard Business School. With a Cuban mother and Kuwaiti father, Nadia hails from both Miami and the Middle East, and is currently based in New York.

 

 

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JAKARTA FASHION WEEK

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JAKARTA FASHION WEEK

Jakarta Fashion Week is a driving platform for Indonesian fashion industry. As the major fashion week in Indonesia, Jakarta Fashion Week aims to provide direction for Indonesian fashion industry and demonstrate the talents and creativity of the fashion workers in the country. Throughout the year, Jakarta Fashion Week also holds a variety of capacity building programs to for players within the fashion industry of Indonesia, in order to develop and maintain their creativity and business to prepare them for entering the global fashion market. Jakarta Fashion Week is organized by event management company Azura Activation.

 

 

30 GLOBAL LEADERS IN FASHION INDUSTRY TO SPEAK OUT IN MOSCOW

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MOSCOW, RUSSIA – A model walks the runway at the Julia Dalakian fashion show during Mercedes Benz Fashion Week Russia FW 16/17 at Manege in Moscow, Russia

 Fashion Futurum Conference is to be a platform for both Russian and international industry leaders, visionaries and key fashion players to share their experiences and views on the current state of fashion industry around the world and its role as a driver of creative economy. It could help to revolutionize the Russian fashion economy which should play the significant role on USD 60 billion textile and apparel market in Russia. Alexander Shumsky, founder of the Fashion Futurum and President of Mercedes-Benz Fashion Week Russia, is addressing this problem with 9 panel sessions.  A separate topic for each panel session will be discussed. Topics include new educational standards, government support of the industry, innovative and sustainable production, new technologies, role of fashion clusters, importance of creative process in fashion business, young talents and independent brands, the future of fashion weeks, etc.

Among the speakers of the Conference:

Mario Boselli (Honorary President of Camera Nazionale Della Moda Italiana), Carlo Capasa (President of Camera Nazionale Della Moda Italiana), Nadya Valeva (President of European Fashion Council), Ignacio Sierra (President of European Branded Clothing Alliance EBCA, Belgium; Director General of Grupo Cortefiel, Spain), Stefan Siegel (Founder & CEO of Not Just A Label, Great Britain), Sara Maino (Head of Vogue Talents, Italy), Mauro Galligari (Founder & CEO of Studiozeta, Italy), Lars Byrresen Petersen (Digital Director of Visionaire, France), Covadonga O’Shea (Founder, ISEM Fashion Business School, best-selling author, Spain), Danit Peleg (Fashion Designer, Israel), Dr. Amanda Parkes (Chief of Technology & Research, Manufacture NY, USA), Filippo Ceroni (CEO of Grazia Bagnaresi, Italy), Danilo Venturi (Dean of Polimoda, Italy), Barbara Trebitsch (Head of Fashion School of Domus Academy, Italy), Sara Azzone (Istituto Europeo Di Design Moda Milan Director, Italy), Eddie Mullon (CEO of Launchmetrics, Founder of Fashion GPS, USA), Craig Arend (Fashion photographer, consultant, Virtual Reality expert, USA), Carl Waldekranz (CEO of Tictail, Sweden), Kaat Debo (Director & curator, Mode Museum Antwerpen, Belgium), Dr. Kate Bethune, (Senior Fashion Researcher, Victoria & Albert Museum, Great Britain), Piia Lehtinen (President of the Board of Design District Helsinki, Finland).

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MOSCOW, RUSSIA – A model walks the runway at the Julia Dalakian fashion show during Mercedes Benz Fashion Week Russia

 

 

 

 

Elsa Schiaparelli Couture

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The Solar Circus or Heavenly Bodies »

” They have burdens round or square
drums and golden tambourines
Apes and bears wise animals
gather coins as they progress.”
Guillaume Apollinaire

Elsa Schiaparelli marvelled in the art of the oxymoron. A silhouette of pure, sharp contour is transcended by a vision of the ordinary becoming spectacular. It reveals a strong woman with Parisian allure and cosmopolitan fantasy. Today is about defining the essence of a style in fostering the paradoxes of such an eclectic personality.

The famous Circus, collection created for the summer 1938, led this new season’s heavenly parade to focus on the idea of sheen, light and colours enhancing the body. Haute Couture and the circus both crystallize poise, precision and sparkle – add imagination and an enchanting world comes to life. Grace and strength, like the feminine and the masculine, are paired in a subtle balance where women are confident with their seduction.

The Schiaparelli jacket becomes architectural. Graphic shoulder lines refer to the Constructivist aesthetic. Shocking pink, navy or black tuxedos and jumpsuits morph verticality with femininity. Lightness, transparency, draping and fluidity dazzle with tension when the fabric swirls around the body with daring sensuality.

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Shiny brocade, silk lamé and iridescent pané velvet refer to a grand attitude where restrained elegance plays with shorts and slits. Bejewelled dress-straps echo Calder’s Circus. The incandescent suns of the place Vendôme shine bright on jackets and gowns. The harlequin motif is reconstructed into a multi-colored embroidered dégradé. Circus’ stars inspire a milky way in which the house codes such as the pierced heart and the padlock are transformed into a new mythological constellation.

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This Magic Moment – Catch My Lash (Darling)

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http://www.TheFashionImpire.com

What happens when you get 10 powerful entrepreneurs on a panel in front of an inquisitive audience?

Solutions are found, that’s what happens.

I believe no matter what the problem, there is a solution.

I’m one for Networking.  I was invited to “Catch My Lash” Beauty Event in Brooklyn on Saturday by my fellow Editor-in-Chief magazine owner, Ese of Enspire Magazine.  The event was held at Brooklyn Exposure, 1401 Bedford Avenue, produced by Blanch.  As most of you know, I don’t know Brooklyn and did not know if I would know anyone else there, but I went anyway, Googling my way along.

Upon arrival, I’m surprised by how many people I know and the professional set up.  There were vendors and food, my kind of place.  The surprise came when the panel started…

Each panelist introduced themselves, Supermodel Angela- of QVC, Boss Lady Wendy Isaac – Style the Wave, Ese of Enspire Magazine, Chefs, Make Up Manufacturers, Fashion Designers and more.

There were questions and answers, and then an audience member asked the critical question “Why Should Someone Patronize Your Businesses?” I had the perfect answer.

Why should someone purchase or read Fashion Avenue News Magazine or read our FAN Daily Fashion Blog.

Fashion Avenue News Magazine was created because years ago a model went to an Agency Open House and they told her she would NEVER MAKE IT IN THE MODELING BUSINESS.  The model came to my office in TEARS.  I was angry.  I don’t feel that anyone should ever tell someone they cannot make it.  My anger created Fashion Avenue News Magazine, a foundation for independent fashion industry talent, to have a platform and a place.  We welcome everyone, as long as they are FABULOUS.  Age, Height, Weight, Size, never determine if you can appear on our pages.  We are here for you; we are your fashion family.

More conversation ensured and we came to the conclusion that we need to work harder to support each other businesses.  It starts with you.  Think of where you spend your money.  If you are a small business, really think, because you can help other businesses stay in business by purchasing from them.

Change starts with YOU.  If you want something different, you have to do something different.

It was wonderful sitting on the panel with these ladies as they were extremely inspirational.  When you have a business and you’re under pressure or stress, it’s good to know there are other businesses owners that feel the same way, you are not in this by yourself, don’t feel alone.  We are all working to keep our businesses afloat.

One thing I explained on the panel, I am You, I have no special SuperPower, I’m working hard on my business just like the next magazine, fashion designer or makeup artists.  We chose this profession and no one said it would be easy, but nothing brings you happiness like having your own.

We can make it, if we do it together.

“Catch My Lash” is an annual business, beauty event featuring business and fashion.  Stop by Brooklyn Exposure 1401 Bedford Avenue and purchase some food or have a drink.  These businesses are in your community.  They can’t stay if we don’t support them.

Here are some of the businesses that were there:

LMB Haute Couture, Queen Diva, Celebrity Wendy Isaac, Enspire Magazine, Catch My Lash, Fashion Avenue News, TheFashionImpire.com, Crystal Carmen of Pink Stiletto, Johntines Boutique, Nikki Latty Beauty, Top Line Divas presents BeYOUtiful Curves Fashion Show Oct. 2 in Philly, for more info 484-816-6853, Ms. Full figured USA Pageant Auditions MsFullFiguredUSA@gmail.com

Bianca M Williams -Director  of B Pretty inc,  B Pretty Lashes , B Pretty Glam Factory our physical location and Co-Host of Pretty, Styled and Beautiful
-Angela Perymon- QVC Model, Mua , tld
-Wendy Isaac- international entrepreneur
-Tia Jackson- Johntinesboutique owner
-Chef Danielle Moore- known Chef and apron designer
– Crystal Carmen Pink Stilletos Cosmetics- Cosmetic Line
-Natassia Constantine- fashion designer for LMB Haute

Guest
– performance Sonja Freeman- Queen Diva – Singer
-Michelle Lawson- hosts of TV Treasures, model, actress, real Estate agent
-Wanda hall- Mua
-Eddie Jones ( Bobby) – TNOS , entrepreneur,  fashion show director, artist
-Jeannie James Co-Host @prettystyledandbeautiful & MUA  , jewelry expert
– Brooklyn Exposure- Venue
– Karen – international Mua

(Please like our page, Fashion Avenue News and follow our daily fashion blog, www.btetv.wordpress.com)

THE FASHION IMPIRE – NEW ADDITIONS

NEW ADDITIONS TO THE FASHION IMPIRE

Fashion Avenue News, Model World Magazine, The Fashion Impire and the Daily Fashion Blog, http://www.btetv.wordpress.com take our Global Luxury Brand very seriously.

When we decide to add a new person to the team, it’s a group decision with a panel interview, as they have to work with everyone on the team.

We are proud to announce new additions to the Fashion Avenue News staff.

AVADORA MIMOUNI – Fashion Director for Fashion Avenue News magazine.  Avadora is also the Brand Ambassador of her very own fragrance “Avadora The Fragrance”.  Avadora is a season SuperModel and Luxury Accessory Designer, that brings a ton of experience to her new position.

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YVONNE CHUNG – This beautiful lady is Sophisticated, Smart and Sexy.  She has been in the modeling/fitness/entertainment business for a while, bringing a wealth of fashion and glamour.  We are excited to welcome Yvonne as LifeStyle Director.  In this position, she will interact with 3 different departments, Fitness, Beauty and Fashion.

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LILIA PALATSKY – From Russia with Love.  This young intern hails from the Ivy League Fashion School, FIT by way of Russia.  She will work as a Model Scout/Coordinator.  Her responsibilities will be to Scout Models for covers, editorials and fashion shows.  She will also supervise the monthly Fashion Industry Open House.  We were extremely impressed with her interview and welcomed her into the Fashion Avenue News Family.

ERIC “VEGGIE” SULLIVAN – This persistent hard working young man will utilize his skills in photography and video.  Veggie, as he prefers to be called, was extremely persistent in being part of Fashion Avenue News. He will work directly with Editor-in-Chief, Sofia Davis.

TIFFANY BROWN – Tiffany has been with FAN for about 2 years and her professionalism has paid off.  She has been promoted to Editor-in-Chief of Model World Magazine, along with PA for the FAN TV show, where she will learn TV production from experienced videographers.  Tiffany’s strengths are styling and blogging.   Tiffany is very professional and a fast learner, Congratulation Tiff, keep up the good work.

As we bring on new team members, we say good-bye to our fabulous German Intern, Lisa.  She saw us on TV in Germany on Germany’s next Top Model and decided to intern with us, Lisa we will miss you.

We welcome them all and cannot wait to start working with them.

We bring you 24/7 Fashion & Beauty News.  Subscribe to our blog today:  www.btetv.wordpress.com

Sofia Davis – Editor In Chief “Remember….. Your Brand is all you have, protect it“.

 

GLAMOUR ISLAND GREECE – FAN RESORT WEAR INTERNATIONAL COVER

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Fashion Avenue News is a Global, Luxury Brand.  Our second 2017 Resort Wear cover hails from Greece featuring topless bathing beauties of Glamour Island.  The editorial, shot by Andrea Sartore, is stunning with spectacular style, capturing the models soft supple and graceful shape.

At Fashion Avenue News, you know we keep it, Classy, Sophisticated and Fabulous, and this is what you will find on our Resort Wear pages.  Coming next is our St. Lucia Resort Wear cover.  This will be followed by our first Fashion Avenue News Caribbean issue.

Subscribe to the FAN Daily Fashion Blog www.btetv.wordpress.com and get fashion news as soon as we do.  Also coming soon is “INVITE THE PRESS” each week we blog about what is happening on the weekend…. there will never be a dull moment.

FAN SWIMWEAR ISSUE FOR BLOG 2

You’re invited this Wednesday, August 31, starting at 5:30pm, we will celebrate a FREE end of the summer networking event.  Join Fashion Avenue News, along with LTC Network Todd & Kelly at Suite 36, 16 West 36th Street for Fashion Industry Networking and celebrate the birthday of Fashion Icon, Editor-in-Chief Ja’Dee Murphy, along with CoCo – Author of Romance not Finance.  There will also be a fabulous ALL MALE FASHION SHOW by the House of Merlot, showtime is EXACTLY 7:30pm.  The event is free and you must be 21+ to attend.

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You can also get FREE TICKETS for the Fashion Industry FREE New Years Party at the Holiday Inn on West 57th Street right on the blog.  Save the date for Fashion on the Hudson 20 (yes 9 years at Riverbank but 20 years total, Saturday July 15, 2017), subscribe TODAY.  www.btetv.wordpress.com

Having a Fashion Week show, send us your info so we can place it on the INVITE THE PRESS list and blast it out… all for FREE.

Remember, Fashion Avenue News is your FASHION FAMILY.

Cover Credits: Photographer: Andrea Sartore  Model 1: Michelle Wong  Model 2: Daniela Caruso, Location: lefkada Greece.  Thanks to  Avelecazzate

Fashion Week Paris Couture Fall-Winter 2016-2017 Maison Margiela

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Innocence, risk, comfort, and protection. For the Autumn Winter 2016-17 Artisanal collection, creative director John Galliano explores a modern reinvention of haute couture through his most personal interpretation of Maison Margiela’s esprit to date. Evoking an illustrative line, aristocracy is decontextualized through an urban lens. Explosive and colourful gestures of authentic fabrics snake and kerb around the body with an Empire line, tweaked and transitioned in modern gestures of protection and ecstatic abandon. Archetypes are reconfigured with rigor and romance, where a blurring of sartorial trappings meets the banal.

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A sense of the incredible and the impossible spins throughout the Artisanal collection, where fantasy is tempered by the jarring authenticity of today’s reality. Our translation of a collective consciousness stretches further than ever before, invoking a timeless array of commonplace ephemera and things strangely familiar.” – Maison Margiela

MATERIALS
From fine muslin to resin-wax cottons or ripstop nylon, the rub of unprecious and delicate textiles is inherent to the collection’s tapestry of innovation and artisanal heritage. Opposing notions of feminine and masculine textiles are questioned and reconfigured with irreverence. Technical nylons meet Scottish wool from the Outer Hebrides, and motorcycle leathers bridge textiles woven from delicate cotton ribbons. Ornament appears as a ‘Toile de Jouy’ fabric, curvilinear ‘tribal’ studded motifs crossing swathes of knotted and padded wools, and celluloid bird appliqués decorating heavy plaid. A ‘cherubim’ lace is constructed from hundreds of minute individual fragments: it represents the technical apex of the Maison’s artisanal savoir-faire.

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TECHNIQUE
The seminal proposal of outerwear styles flip upside-down from an inverted stance of arching volumes to become a traditional coat shape. Garments betray multiple identities; assembled together from familiar archetypes to become layered hybrids with double lapels and undefined endings and beginnings. A windcheater is carved with the convex curve of a Watteau back; a banker’s stripe shirt is spun into a sweeping train. An intricate cartography of eaves and cornices forms a gown in vacuum-formed smoky plastic, another springs to life patched with Nick Knight’s British Birds (2008).

PALETTE
A burst of primary colours elevates the drab of tweed shades, as scarlet, emerald, sky blue, and sunshine yellow shine against charcoal, forest green, mustard, and chocolate brown. Mid-century pastels like ice blue and lemon sorbet fizz amongst the monochromes.

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ACCESSORIES
Intricate hoop earrings and ornate bracelets are hand-carved in Portugal from walnut, pear and boxwoods, and chandelier crystals appear as blood red chokers, embellished goggles, and a primary-coloured contour bra top. The original Maison Margiela deep-cleft ‘Tabi’ boot returns as a thigh-high cuissard with a new moulded rubber sole, alongside trekking-inspired sandals, fantasy hand-painted clogs, and a masculine riding boot.

CALLING ALL MODELS – Brooklyn Fashion Week Casting Call at Macy's 34th Street Store – Wednesday 8/24

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FASHION AVENUE NEWS

Calling all Trendsetters!

8/24 – 5:00pm casting at Macy’s Herald Square http://social.macys.com/eventshub/event/?id=16666

Rick Davy, Producer of Brookyly Fashion Week will be holding audition this coming Wednesday, August 24, at 5:00pm at the Macy’s Herland Square 34th Street Store for BROOKLYN FASHION WEEK.  This season will be Brooklyn Fashion Weeks 10th Anniversary.

MACYS

Are you a male or female model between the ages 13 – 25? Do you have what it takes to walk the catwalk? Head to Macy’s Herald Square to audition for your chance to slay the runway at Fashion Week Brooklyn’s 10th Anniversary SS 2017 Collections held on Saturday, October 1 – Saturday, October 8th in Brooklyn, NYC. While you’re here rock out to the sounds of our DJ, enjoy sweets & treats and much more!  If you can SLAY & SHAYSHA, then come on over to Macy’s this Wednesday 5:00pm

For more information visit, www.macys.com/events and www.fashionweekbrooklyn.com

Fashion Avenue News – 24/7 Fashion & Beauty

CALLING ALL MODELS – Brooklyn Fashion Week Casting Call at Macy’s 34th Street Store – Wednesday 8/24

One Shoulder Dress
FASHION AVENUE NEWS

Calling all Trendsetters!

8/24 – 5:00pm casting at Macy’s Herald Square http://social.macys.com/eventshub/event/?id=16666

Rick Davy, Producer of Brookyly Fashion Week will be holding audition this coming Wednesday, August 24, at 5:00pm at the Macy’s Herland Square 34th Street Store for BROOKLYN FASHION WEEK.  This season will be Brooklyn Fashion Weeks 10th Anniversary.

MACYS

Are you a male or female model between the ages 13 – 25? Do you have what it takes to walk the catwalk? Head to Macy’s Herald Square to audition for your chance to slay the runway at Fashion Week Brooklyn’s 10th Anniversary SS 2017 Collections held on Saturday, October 1 – Saturday, October 8th in Brooklyn, NYC. While you’re here rock out to the sounds of our DJ, enjoy sweets & treats and much more!  If you can SLAY & SHAYSHA, then come on over to Macy’s this Wednesday 5:00pm

For more information visit, www.macys.com/events and www.fashionweekbrooklyn.com

Fashion Avenue News – 24/7 Fashion & Beauty