Africa the new Eldorado of beauty



With a market estimated at 6.93 billion Euros in 2012 and approximately 10% annual growth compared to barely 4% in the international market, according to the World Retail Congress Africa

2013, the African continent is the new Eldorado for cosmetic giants.

A recent study found that it should achieve 10 billion € in 2017.




Beauty Color Africa is a unique fair devoted to the cosmetics and beauty market in West Africa. It’s the ultimate fair for beauty, fashion and wellness professionals. But not only, is it a fantastic platform for communication, networking and business opportunities and it’s also the place to unearth new trends and innovations in beauty, haircare, skincare & spa and wellbeing.


It’s a great chance for brands and professionals to meet distributors, retailers, importers and buyers from all over the sub-region. Beauty Color Africa is also a fantastic opportunity to reach the African general public. African consumers, the

300 million belonging to the middle class, are discerning when it comes to product quality. They must be affordable and




The Ivory Coast’s middle class, foreign multinationals and many retail outlets (from shopping center to luxury boutiques) gives the country a head start over other French-speaking African countries with the opening of Carrefour and the first Beauty Success franchise. Abidjan is the economic capital of French-speaking West Africa with a population of 5 million and also the ultimate destination for fashion and beauty in Africa. This future-forward city blends modern times in harmony with the splendour of nature.



Palais des Congrès at the Sofitel Abidjan Hôtel Ivoire

In a cultural melting pot, built and extended along the water, the Palais des Congrès – Sofitel Abidjan Hôtel Ivoire is a legendary and important oasis that’s constantly changing. This fantastic conference centre, shortlisted by the World Luxury Hotel Awards 2015, looms majestically over an idyllic setting of water and plant life… This bright and extraordinary conference centre, designed by President HOUPHOUËT- BOIGNY, provides the best in technology and comfort for all attendees.


The organisers

Beauty Color Africa is the latest event from the experts in fairs devoted to the multicultural beauty industry, Marina

Marâ Marville and her creative international team.


After 10 years of managing professional and public events such as BOUCLES D’EBENE, BEAUTY COLOR, BEYOND COLOR, COSMEETING, and FOIRE DE PARIS, Marina Marville is continuing to innovate and stay a step ahead of the trends by launching this new concept to suit the African market.

Beauty Color Africa, 11-13 November 2016 – Abidjan, Ivory Coast

Website :


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s