BW Confidential publishes new special collector’s edition The Fragrance Guide, the must-have guide to the global fragrance market

bpb254com-bw-confidential-the-fragrance-guide

BW Confidential publishes new special collector’s edition

The Fragrance Guide, the must-have guide to the global fragrance market

Following the success of its first special collector’s issue The Future of Beauty launched in fall 2014, BW Confidential, the Paris-based trade publication for the international beauty industry, has published a new Special Collector’s Edition – The Fragrance Guide.

This luxury format magazine provides industry executives with everything they need to know about fragrance and covers:

Retail developments

Travel retail

Mature & emerging markets

Online sales

New fragrance formats

Sampling

Consumer habits

Packaging

It also includes all the latest data and listings on the category’s launches, brands, retailers, packagers and fragrance houses. The Fragrance Guide is intended to inspire executives and provide them with food for thought, as well as be a source of valuable data and trends that can be referred to time and time again. The Fragrance Guide is sent to subscribers and was distributed at the TFWA World Exhibition show in Cannes and Luxe Pack Monaco. It is also available at the price of €55/$75.

BW Confidential has built a complete information system encompassing digital and print formats and covering breaking news and analytical reports. The publication launched in September 2009 with the aim of providing in-depth analysis and commentary on the international beauty industry. Its offer now includes:

A daily news service, with the latest industry headlines published every day on http://www.bwconfidential.com

An electronic publication (in an easy-to-print format) featuring analysis of industry issues, market reports and interviews, which is sent to subscribers by email every two weeks.

A print magazine, which is published four times a year and includes a range of features, from ceo interviews, regional reports, distribution trends and travel-retail analysis. The magazine is sent to subscribers and also distributed at industry trade shows and events.

Special thematic guides on industry issues published once a year.

BW Confidential covers the beauty industry in all major markets worldwide with a strong focus on the emerging countries of today and tomorrow. This international viewpoint is thanks to its network of experienced beauty and business journalists in key markets around the globe, from Brazil to India and from China to Russia, and to its team’s presence at trade shows and industry events around the world. BW Confidential is present at more than 20 major international trade shows and events.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s