China Beauty Expo, 18-20 May 2016 – Cements its Position in the Beauty Industry

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Shanghai’s Original, Unparalleled Beauty Event since 1998

China Beauty Expo (CBE), Asia’s leading beauty trade, recently concluded its 20th edition on a high note, reinforcing its status as the definitive exhibition for the market.

2,120 (an increase of 15% from 2014) suppliers from all over the world, including Cheislie Formulations, Jala, L’oreal, P&G and Reef Cosmetics, Shanghai Jahwa, showcased the latest beauty and cosmetics innovations during the three-day event. This year’s event occupied over 150,000 sqm (an increase of more than 20% from 2014) of exhibition space.

Held in Shanghai New International Expo Center from 19 to 21 May 2015, CBE registered a total of 312,000 visits from trade professionals from across the region, which represented a 14% increase compared to 2014. This year, a large proportion of visitors were senior decision-makers, including executives from companies such as SASA, Sephora, Watsons and a number of leading distributors. Claudia BONFIGLIOLI, International Director, Informa Beauty and Informa Baiwen (CBE), said, “The global beauty market has been projected to reach new heights, with Asia continuing to lead the global market in the years ahead. The show is well poised to support the industry’s growth, and we look forward to bringing more of the industry together to help them realize the full potential that the market possesses.”

Professional Trade Event

Exhibitors at this year’s event were pleased with their decision to participate, citing the show’s audience, the focus on doing business, and its level of professionalism as key benefits. In addition, returning exhibitors found the show had grown in stature, not just in terms of attendance but also with the addition of new visitor attractions, such as the WeChat Conference and CBE-Beyond Beauty Trends Conference. “The highly-charged atmosphere, as well as top quality discussions, are what characterized China Beauty Expo 2015. We are optimistic that several business partnerships will develop from the contacts established during the exhibition. We will definitely be here again in 2016!” said Mr Christian PALIX, Founder, YESforLOV SAS (France).

Creating Opportunities and Building Connections

CBE aims to bridge the gap between suppliers, manufacturers, and distributors, as well as facilitate business and learning opportunities that ultimately inspire new product development. As part of its efforts to connect businesses, the organizers held the inaugural Business Meetings Asia, where a carefully selected group of exhibitors presented their products to specially selected senior buyers from China and six other countries.

Popular with attendees and providing further opportunities for business ideas included the Asian Brand Building Lab and the Beauty Ingredients & Formulation Shanghai Conference. These visitor attractions help visitors maximize their time at the show by drawing their attention to the upcoming beauty trends, as well as complimentary one-on-one vision consultations.

Having received critical acclaims from participants all around, the next edition of CBE looks set to be a bigger and stronger business platform as the organizers, Informa and Shanghai Baiwen, are committed to serve the global beauty industry with this event in the years ahead.

Response to the next edition has been overwhelming, with over 70% re-booking already committed onsite.

China Beauty 2016, 18-20 May 2016

The 21st edition of CBE will once again be held in Shanghai, from 18 – 20 May 2016. “We are pleased to announce that we have signed a long-term contract with the Shanghai New International Expo Center (上海新国际博览中心), where CBE has been held since 2005. We are looking forward to welcome more than 2,300 participating companies, over 180,000sqm of exhibition space. In addition, CBE will continue developing more beneficial and more in-depth contents, to continue the support of the development of the beauty industry,” said SANG Jingmin, Chairman of China Beauty Expo Organising Committee.


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