London fashion label Alexander McQueen, now under the creative direction of Sarah Burton, is the most wanted fashion label according to CoolBrands, the company devoted to create an annual list of the “hot” brands in Britain.
Alexander McQueen, now under the creative direction of Sarah Burton, was ranked two places higher than Chanel. The brand was the subject of a recent, sold-out exhibition at the Victoria & Albert museum titled Alexander McQueen: Savage Beauty.
Fashion labels considered cool enough to make the cut include lingerie company Damaris, luxury sleepwear brand Olivia von Halle, cult sunglasses brand Linda Farrow, jewelry designer Stephen Webster and shoe designer Nicholas Kirkwood. Luxury e-tailer Net-a-Porter also made the list, as did Storm Models, the London-based agency which discovered Kate Moss and represents Poppy Delevingne and Jourdan Dunn.
Revolutionary hairbrush Tangle Teezer was commended for using “disruptive technology” to achieve “global cult status” in the beauty segment.
Big beauty brands Benefit and Aveda were also listed as ‘cool’ alongside Jo Malone’s Jo Loves fragrance venture thanks to its founder’s “undeniable passion for fragrance, pouring undiluted creativity into innovative new products and entertaining experiences.” Hairdressing chain Toni & Guy also made the cut.