Guido is considered to be one of the world’s most conceptual hairstylists. Renowned design houses including Calvin Klein, Prada, and Louis Vuitton go to Guido to create the looks that lead the direction of hair for the upcoming season. Having a strong presence in the industry for over 20 years, Guido has brought his radically expressive style to runway shows, fashion advertising campaigns and editorial work for such noted magazines as American, Italian and French Vogue, W and Allure.
Growing up in Dorset, England, Guido was always inquisitive about style and inspired by fashion and beauty magazines featuring the works of notables such as Barry Lategan, Bruce Webber and Dutch hairstylist Christian whose freestyle approach pushed boundaries of his time. It was during the early eighties when subculture movements like New Wave, Indie and Goth co-existed and shaped a creative set that changed hair trends in cutting and coloring. All this, sparked Guido’s interest in hairdressing. Guido began training at Vidal Sassoon in London in 1983, then worked at the Clifford Stafford salon and eventually hooked up with David Sims who was an assistant photographer at the time. From their collaborations, he discovered his eye and love for hair in fashion.
Now, Guido is considered to be one of the world’s most conceptual hairstylists. Having a strong presence in the industry for over 20 years, Guido has brought his radically expressive style to runway shows, fashion advertising campaigns and editorial work for such noted magazines as American, Italian and French Vogue, W and Allure
Guido’s artistic and technical design skills led him to partner with Redken as the brand’s Creative Consultant in 2005. Since then, he has worked hand-in-hand with Redken, providing seasonal hair trends, acting as a brand ambassador at editorial photo shoots and fashion shows, representing Redken in the media, and creating key looks for Redken campaigns.
His client roster includes A-list designers like Prada, Versace, Marc Jacobs, Calvin Klein, Lanvin, Balenciaga, Jean Paul Gaultier, Miu Miu, Ralph Lauren, Versace, Donna Karan, Louis Vuitton, and Robert Cavalli. He works regularly with renowned photographers including, Steve Meisel, David Sims, and Mert Alas & Marcus Piggott.
Who is the one person you’d love to work with? I have actually been very lucky in that I have ticked off most of the boxes when it comes to people that I would most like to work with.
Where do you get your inspiration from? I get inspiration from absolutely everywhere; always keep your eyes open!
Most memorable mishap on a shoot/fashion show/ or with a celebrity: There have been a few, but one that sticks in my mind was on a shoot not so long ago. The shoot required so many wigs and in the end we had about fifteen. We were shooting in LA and had spent the past week prepping the wigs which involved wet sets, blow-outs, hot rollers and curling irons. Basically, a lot of work went into these wigs. The day of the shoot we were on location outside and we had the wigs set up on tables in a garden area. We were still working on several wigs when all of a sudden all around us a sprinkler system decided to go off!! The wigs and I were soaked! A weeks work gone in a flash!
Must-have hair product you use on yourself: Redken For Men maneuver. I love the matte finish!
Must-have tools when working: Hairdryer, tail comb, curling iron, flat iron Mason Pearson brush, and hot rollers!
Favorite city: New York City!, Golden Rule to live by: Just enjoy it!!, Beauty Icon: Pat Mcgrath, Trend you love: Anything that pushes boundaries