Childrenswear brand Evy of California is set to create the first-ever girl’s fashion collection for Sean John, the well-known men’s lifestyle brand created by American music icon Sean ‘Diddy’ Combs.
According to a newly signed agreement between the two apparel companies, an exclusive range, comprising an array of sportswear and outerwear pieces for boys and girls, will be launched sometime during 2016’s spring season.
“I am very excited to announce our new partnership with Evy for our childrenswear category. They are truly experts in the arena and this deal will allow the Sean John brand to continue its successful growth strategy,” the brand’s 45-year-old eponymous founder said in a media release while speaking on the new alliance.
“As the conception of this collection stems from the inspiration of Jessie, D’Lila, and Chance, I am beyond thrilled to work with my girls on this new endeavor and I look forward in watching them grow with this project,” he later talked about his daughters Jessie, D’Lila and Chance who have played as sources of inspiration for the line.
Commenting on the new partnership, Jeff Tweedy, president of Sean John, said, “We chose to work with Evy of California because of their exciting and expanding business model and their ability to source and design. We believe this partnership will move the brand forward with a collective vision and also bring to market the girls’ collection that the market desperately needs. When coupled with their incredibly strong production capabilities and size, it is a strong financial win for the customer and the business.”
Evy of California’s president and COO, Kevin Krieser, expressed, “We believe in both the long heritage and future potential of the Sean John brand as one of the most unique brands in the US and internationally. Through great marketing, vision, and first class execution of forward designs, this partnership pushes the world of children’s fashion to the next level. Sean John is a truly inspired fashion brand and we at Evy of California are proud to have been selected as the right partner to help take the next step in the evolution of the children’s collections.”
Since entering the children’s market in 2000, Sean John experienced huge growth with vigorous sales of boy’s collection, making it a natural progression to enter into the girl’s market.