From April 13, 2015, Première Vision comes to Shanghai to meet fashion professionals with Première Vision Live, which marks the beginning of a new strategic approach to the Chinese market.
“It is part of a wider reflection about an innovative concept whose goal will be to meet the needs of this complex and rapidly changing market,” Première Vision said in a press release.
“Première Vision Paris has an unrivalled reputation among premium brands in China and the February 2015 edition again saw increased numbers of buyers,” said Guglielmo Olearo, director of international shows.
He added, “But we also believe it is important to continue to bring textile excellence to China and we will be unveiling the concept for the new event over the coming months.”
Première Vision Live will have a greater emphasis on special events organised around meetings and shared discussions in a convivial venue in the heart of Shanghai’s fashion district: One Xintiandi.
A special focus on jacquards, illustrated by fabric samples, will be presented by Sabine Le Chatelier, Première Vision’s deputy fashion director.
This exclusive master class will be followed by a presentation of the Première Vision Paris fashion tools and a focus on Spring/Summer 16 highlights.
The evening will be dedicated to the launch of the Première Vision brand and its adaptation in Chinese.
“Collaborations with the fashion department of the University of Donghua and the dazzling Chinese designer Rachelle Jim can also be seen,” the press release informed.
Première Vision Live is organised in partnership with the Shanghai Fashion Week, with which Première Vision is laying the foundation for a lasting collaboration.