Indian retail company Lifestyle International Pvt Ltd has signed on Bollywood actor Farhan Akhtar as the face of its contemporary menswear brand Code by Lifestyle’s latest Spring/Summer collection.
Targeting smart urban males in 22 to 35 years age group, the range has been crafted keeping the 41-year-old film star’s signature style preferences as well as global casual and formalwear trends in mind.
Based in a rich palette of blue, pepper green, coral pink, neutral khaki and grey, the formalwear assortment features several cotton and linen looks in elegant cuts. The casualwear entry comprises a sunny range of blazers, shirts, trousers and T-shirts in sporty stripes, romantic pastels and stylish prints based on daffodil yellow, indigo and salmon hues.
Speaking about the new range and his association with the brand, Farhan Akhtar said in a press statement, “I really like the collection Code has. The apparels are both trendy and stylish. It’s great to be representing the brand.”
Kabir Lumba, managing director, Lifestyle International said, “Farhan wholly symbolises the Code Man with his effortless style, confidence and versatility. A source of inspiration for many, Farhan’s achievements as a multi-talented star coupled with his inspiring persona make him the ultimate style icon. We are happy to have him as our brand ambassador.”
The new SS collection campaign captures the myriad facets of Farhan while highlighting the brand’s key philosophy ‘Live by your Code’ which is perfectly embodied by the talented actor.