Burberry announces digital collaboration with Korean group

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British luxury brand Burberry has announced the launch of the official Burberry SSG.com store – a new digital collaboration with the South Korean luxury department store Shinsegae Group.

The new online store offers Korean consumers a tailored assortment of Burberry products, allowing them to have a seamless experience of the brand both in physical stores and online.

The custom-built, dedicated space mirrors the brand’s own online flagship store, Burberry.com, consistent with Burberry’s luxury positioning. It offers collections from Burberry Prorsum, Burberry London, Burberry Brit, Heritage and Accessories.

The store, accessible in South Korea across all mobile, tablet and desktop devices, offers womenswear, menswear, childrenswear and accessories.

Shinsegae Group includes a wide array of businesses in South Korea such as retail, fashion, hospitality, food and beverage, and infrastructure.

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