The Italian fashion house Versace has signed on the American singer, songwriter Madonna as the face of its new Spring/Summer-2015 campaign.
Shot by the famous fashion photography duo Mert Alas and Marcus Piggott, the advertisement images showcase the 56-year-old diva dressed head-to-toe in the brand’s latest designs.
The advertorial features the musician in a shimmering one-shouldered midriff baring piece and a sleeveless dress with cutout detailing from the new range, designed under the guidance of the brand artistic director Donatella Versace.
The campaign will run as a 12-page portfolio in the upcoming issues of Vanity Fair and Vogue as well as other major international fashion publications.
This is the fourth time that Madonna has appeared in Versace’s advertising campaigns. The singer, who has replaced the American pop-singer Lady Gaga as the label’s face this time, debuted in the Milanese brand’s advertorial way back in 1995.
The brand’s last year’s Spring/Summer-2014 campaign featured the 28-year-old Lady Gaga in an elegant, curve-defining, ruched lavender-hued dress, detailed with knotted bandage accents and gilded silver pins.
Founded in 1978, the Versace Group designs, markets and distributes luxury clothing, accessories, and makeup and home furnishings.
Also an acclaimed actress and businesswoman, the multiple Grammy Award-winning singer Madonna owns a fashion brand titled Material Girl with her daughter Lourdes.