The British multinational retailer Topshop has entered into a collaborative deal with the American singer Beyoncé Knowles to launch a new label of activewear.
The joint 50-50 partnership venture, listed as Parkwood Topshop Athletic Ltd, will offer a technically enhanced fashion-led collection which can be worn both for leisure and exercise purposes.
The range, which will be collaboratively designed by the clothier’s product development team and the 33-year-old songstress, will comprise an array of clothing and accessories fit for dance, fitness and sports activities.
According to WWD, the line will be available for purchase at Topshop stores and topshop.com as well as other premium international retailers from sometime during 2015’s fall season.
Founded in 1964, Topshop owns some 330 stores in the U.K and around 500 worldwide. The London-based firm is planning to open its largest U.S. store and second-largest store in the world at the 608 Fifth Avenue, New York.
Beyoncé runs a fashion business named House of Dereon in partnership with her mother Tina Knowles. Started about a decade ago, the brand specializes in dresses, denims and hip-hop inspired clothing. (PB)