The Milanese high-end fashion house Valentino has chosen New York over Paris to host its upcoming couture extravaganza.
The label’s joint creative duo Maria Grazia Chiuri and Pierpaolo Piccioli are prepping up to organize the show in honour of the opening of its Fifth Avenue flagship store in the American city.
After the NYC catwalk presentation, which will be held sometime in December, 2014, the brand will again join the official forthcoming Paris haute couture week calendar in January, 2015 to showcase its latest offering.
According to industry experts of The New York Times, the reason behind the change in choice of venue is because the brand is aiming to shift its focus on the city which houses majority of its customers.
The increasing trend of choosing to host a show outside the Mecca of haute couture, Paris, points towards the ever-shrinking calendar of the celebrated French event. Many international brands, including the Italian house Dolce and Gabbana which showcases its couture collections in Italy, have started showing in different cities.
Founded in 1959 by the eponymous designer Valentino Garavani, Valentino specializes in clothing and lifestyle products.
The Paris Haute Couture Week is slated to take place from January 25th to 30th, 2015. (PB)