Lingerie That Lifts

hr139edi

I believe most women are like me; when we come home from a long day of work, we want to take our dress clothes off and slip into something casual and comfy. But the market doesn’t give us very good choices. Nightgowns and traditional lingerie can be sexy, but not very comfortable, and once you reach a certain age it gets hard to find nightgowns that flatter your figure. At the other extreme, we can go fully casual with pajamas or sweatpants. These offer the comfortable feel that our typical lingerie is missing, yet our sexy look is completely lost.

We need a solution to the traditional lingerie options we have. We need a garment we can wear day and night, made to make us look and feel great! Something we can wear without a bra and still feel comfortable around our family, or answering the door.

 hr012sm

Soulevant is the solution to all of our problems. Soulevant has taken the concept of the predictable chemise and created a garment that is versatile enough for day and night wear. No more worrying about not having a bra on. Soulevant has a custom designed built-in wire-free bra that is shaped and formed to lift you up and keep you fully covered! Not only are you fully supported and covered, you are also being provided with soft, comfortable fabric, and you can choose among a variety of solid colors or vivid prints. All of their garments are machine washable, and easy to care for. They hang dry and don’t need ironing. And the fabric flows nicely without clinging to your body.

 hr217e

This brand is also “Made in the USA,” which allows them to closely monitor the production process and ultimately enables their customers to have the best construction available.

Soulevant’s printed chemises are so beautiful, they are not just for indoors; you can wear them out as a sundress or poolside cover-up.

I was pleased to speak with Linda, the owner of Soulevant, on her process of creating this brand.

 linda portrait

What does the word Soulevant mean?

Linda: Soulevant is a French word, meaning “lifting up.”

What inspired you to start this collection?

Linda:  I’ve always loved wearing pretty nightgowns and bathrobes.  As time passed, I started looking for loungewear and sleepwear that had built-in support, but I was disappointed to find that there wasn’t really anything available. I designed a line of nightgowns and chemises with built-in bras, and matching robes that are stylish, attractive and comfortable for women of all ages and sizes.

What is your philosophy?

Linda: Support, Comfort, and Style. The support is our built-in bra. For comfort, we showcase materials that are soft to the touch and comfortable to wear without the restriction of an underwire. For style, we look for vibrant colors and prints that will make you feel beautiful and energized when you wear them.

What are you most proud of with this collection?

Linda: That our brand is “Made in the USA”. We have also worked very hard to create a design that will give real support to women who need it. Most brands that claim to have built-in support actually offer a “shelf bra” that does not provide any real support to the average size woman.

Who is your brand for?

Linda: The real woman. Most brands design their products to fit runway models, who are not representative of their actual customers. We make a full range of sizes, from XS up to 2X, so that women of all sizes can wear our garments. We also use softer, stretch fabrics so that they fit a range of body types.

What is your background?

Linda: I am an artist, and a former art teacher. I took on this project through the eyes of a creative person. I visualized and sketched out designs of figure flattering chemises and nightgowns, and then worked to get the built-in support just right. I needed to touch every fabric and hand select every print.

What is your goal with this brand?

Linda: To bring out the confidence in every woman. I love it when customers try on our products, and you can see in their eyes that they love how they look and feel. At the end of the day, we all want that!

hr091new

Soulevant has a mission to lift you up, both literally and spiritually!

To learn more about this brand, check out: http://www.soulevant.com/

All photos by: Howard Robinson  http://howardrobinson.com/ Stylist: Lisa Robinson

http://lisarobinsonstylist.com/

Article By: Tosha Cole Clemens

Tosha has over 10 years’ experience in fashion. Consisting of styling, trend forecasting, production, product development, design, and branding. She provides consulting and also is a contributing fashion writer for several magazines and the founder of http://www.NittyGrittyFashion.com

 

Advertisements

Tamar Braxton forays into fashion design

168912179954

Designs from Tamar Collection

The American singer, songwriter, model and reality television star Tamar Braxton has forayed into fashion design with her namesake line.

Available in a wide range of sizes, the 37-year-old’s debut line features clothing and accessories for both casual and evening wear purposes.

Titled as Tamara Collection, the range, which is exclusively sold on her online retail store tamarcollection.com, includes a blue vegan leather top and pant combo, a black zip ruched dress, a one-shoulder ruffle jumpsuit, a pewter foil bandage dress, a peplum top, a ‘Tamaratian’ emblazoned T-shirt and some sleek and snazzy cocktail numbers.

The Love and War singer shared her delight through the social photo sharing platform Instagram- “The excitement of LIFE!!! FINALLY affordable,comfortable PLUS high quality (wait till you see in person)FASHION is available!! I PROMISE you do NOT want to miss any of it!!”

The Grammy-nominated songstress is known for her work in television shows like Braxton Family Values and The Real Talk Show. (PB)

Beyoncé to create athleticwear with Topshop

Beyonce

The British multinational retailer Topshop has entered into a collaborative deal with the American singer Beyoncé Knowles to launch a new label of activewear.

The joint 50-50 partnership venture, listed as Parkwood Topshop Athletic Ltd, will offer a technically enhanced fashion-led collection which can be worn both for leisure and exercise purposes.

The range, which will be collaboratively designed by the clothier’s product development team and the 33-year-old songstress, will comprise an array of clothing and accessories fit for dance, fitness and sports activities.

According to WWD, the line will be available for purchase at Topshop stores and topshop.com as well as other premium international retailers from sometime during 2015’s fall season.

Founded in 1964, Topshop owns some 330 stores in the U.K and around 500 worldwide. The London-based firm is planning to open its largest U.S. store and second-largest store in the world at the 608 Fifth Avenue, New York.

Beyoncé runs a fashion business named House of Dereon in partnership with her mother Tina Knowles. Started about a decade ago, the brand specializes in dresses, denims and hip-hop inspired clothing. (PB)

Nearly 300 global brands to showcase at CIFF Kids F/W15-16

KIDS FW

 

More than 300 kidswear brands from across the globe will showcase their latest creations at the forthcoming edition of the Danish childrenswear fair CIFF Kids.

Slated to take place from January 25 to 27, 2014, the event, which has recently parted ways with the global soiree Copenhagen International Fashion Fair (CIFF), will showcase an array of brand new clothing and accessory collections for the Fall/Winter 2015 season.

Kristian W. Andersen, Fashion and Design Director to CIFF/CIFF KIDS, spoke about the event in a statement, “CIFF KIDS is Northern Europe’s most progressive and best curated children’s fashion fair and it is important that we continue to ensure positive growth for the exhibitors.”

“By freeing CIFF KIDS from CIFF, we have the opportunity to create the right universe of children’s brands and develop new exciting initiatives. The CIFF KIDS fair has never been quite optimal for the children’s industry in relation to the international trade fairs and now we will be able to accommodate this at the same time as we introduce a new visual concept of international format,” he further reveals the reason behind the separation from CIFF.

The participating brands for the three-day Copenhagen fair CIFF Kids are the Denmark-based label known for girls’ and infant clothing Aya Naya, the children’s outerwear specialist Bobo Choses and the Copenhagen-based designer Christina Rohde.

Valentino opts for New York to host its Couture Show

Natalia-Vodianova-in-Valentino-red-dress

 The Milanese high-end fashion house Valentino has chosen New York over Paris to host its upcoming couture extravaganza.

The label’s joint creative duo Maria Grazia Chiuri and Pierpaolo Piccioli are prepping up to organize the show in honour of the opening of its Fifth Avenue flagship store in the American city.

After the NYC catwalk presentation, which will be held sometime in December, 2014, the brand will again join the official forthcoming Paris haute couture week calendar in January, 2015 to showcase its latest offering.

According to industry experts of The New York Times, the reason behind the change in choice of venue is because the brand is aiming to shift its focus on the city which houses majority of its customers.

Karlie-Kloss-in-Valentino

 The increasing trend of choosing to host a show outside the Mecca of haute couture, Paris, points towards the ever-shrinking calendar of the celebrated French event. Many international brands, including the Italian house Dolce and Gabbana which showcases its couture collections in Italy, have started showing in different cities.

Founded in 1959 by the eponymous designer Valentino Garavani, Valentino specializes in clothing and lifestyle products.

The Paris Haute Couture Week is slated to take place from January 25th to 30th, 2015. (PB)

Bill Blass appoints Chris Benz as new creative head

 chrisMr. Chris Benz

 Bill Blass, the New York-based now defunct fashion brand which is set to re-launch itself sometime in 2016-17, has named the American fashion designer Chris Benz as its new Creative Director, effective immediately.

According to a press statement, the 32-year-old Parsons School of Design’ alumnus will be responsible for the overall creative direction of the label and would report directly to its newly appointed President and Chief Operating Officer, Stuart Goldblatt.

While speaking about the appointment, Mr. Goldblatt, states, “Chris’ modern design aesthetic, understanding and connection to today’s woman will be instrumental in reimagining Bill Blass into a 21st Century brand. We are excited to welcome Chris to the Bill Blass team. His proven talent will lead the brand into its next phase as we look to build on the significant heritage and influence Bill Blass brought to the industry.

Benz also expressed his delight by saying, “Bill Blass is a brand that I have forever admired and have deep respect for as an original American designer. I am thrilled to introduce this esteemed brand to the next generation.”

Known for personifying authentic American chic, impeccable tailoring, and timeless, elegant, simple and luxurious styles, the label was founded by the late namesake designer Bill Blass in the early 1970s. The company is a trademark of Bill Blass Group whose business objective is to sustain and build on the legacy of the label’s eponymous founder.

Prior to joining Bill Blass, Benz enjoyed a successful and award-winning career in fashion. Through his experiences at Marc Jacobs, and later as a designer at J.Crew, he drew relevance and inspiration to launch his own collection, CHRIS BENZ, in 2007. He is the recipient of Forbes’ 30 Under 30 and WGSN titles and has been honoured with the Emerging Designer Award from the Council of Fashion Designers of America (CDFA) in 2004. (PB)

Local labels shine at Sao Paulo Fashion Week

 brazil

Vitorino Campos show

 

Several leading Brazilian clothing brands showcased their latest arrays of winter-2015 ready-to-wear creations on the second and third days of ongoing Latin American semi-annual soiree Sao Paulo Fashion Week.

Fashion brand Pedro Lourenço showed a 1980s-inspired collection at the event. Made using leather, crepe, neoprene and silk materials, the line featured a variety of separates adorned with sequins and animal prints. Based in a palette of yellow, beige, white, orange, off white, pink, black, green and red, the range included tulip skirts, long-sleeve tops with cutout detailing and printed pants.

Clothing label Colcci, under the creative direction of Adriana Zucco and Jeziel Moraes, drew inspiration from the streetwear styles of New York, London, Paris, Tokyo and Sao Paulo for its new men’s and women’s catwalk presentations. Crafted from jeans, leather, neoprene, cashmere and alpaca, the ensembles were based in camel, navy, military green, gray, burgundy, orange, cherry and vibrant green hues.

The range’s womenswear entries included high waist pants, cropped tops, denim trousers, dresses, capes, short skirts, jackets and coats. For men, the show presented shorts with matching jackets, and leather detailed chic Durinho coats.

The Brazilian designer Alexandre Herchcovitch drew inspiration from utilitarian gardening clothes for his fresh creative fashion offerings. Made from technology-enhanced materials like plasticized flannel and hand-painted latex as well as wool, denim, leather, silk and velvet, the apron and bib inspired outfits were accented with plaids, floral prints and geometric patterns.

Designer Vitorino Campos used jeans, jacquard, organza, duchess satin and zibeline fabrics for his brand new blue, purple, green, red, white and black based womenswear designs which included a coat type robe, a glamorous black stole, dresses, long tops, straight short pants and denim jackets. (PB)

 

African designers show S/S15 lines at MBFW Africa

????????????

The just concluded edition of Mercedes Benz Fashion Week Africa showcased newest arrays of Spring/Summer 2015 creations from several well-known and emerging talents across the African continent.

Designer Marianne Fassler sent a riot of clashing prints and geometric graphics down the runway. Adorned with camouflage patterns and animal prints, the delicate lace and flowing fabrics made collection was enhanced with gorgeous embroidery.

Taking cues from the classic1950’s trends, the Ghanaian designer Aisha Ayensu of the Christie Brown label created her new line. Based on a palette of soft peach, lime green, off white, black and pristine white colours, the collection included full skirts, frilly blouses and apron cut tops accentuated with bejewelled peter pan collars and cutouts.

The South African native David Tlale presented his 49-piece fashion range titled Feminine Allure at the four-day-long event. A harmonious blend of modern as well as retrospective 50s, 60s and 70s styles, the line was replete with fitted lines, structured yet playful patterns, architectural elements, clinched waistlines and pencil cuts. The ensembles were made using silk crepe, wool crepe, brocade, silk raffia, gold lamé, chiffon and PVC materials.

Designer Sheria Mgwoi drew inspiration from the Tanzanian freedom fighter Mwalimu for his menswear catwalk showcase entitled Pride. Enhanced with floral prints and polka dots, the collection included lapelled blazers, Mandarin collared jackets, trousers, ties and bowties.

Vogue Fashion Dubai Experience 2014 shows ten designers

???????????????????????????????

 

The global food and beverage leader PepsiCo in collaboration with the Italian edition of Vogue fashion magazine ‘Vogue Italia’ featured its latest global fashion collaboration at the just held instalment of Vogue Fashion Dubai Experience 2014.

Aimed to mark the 50th anniversary of the fashion magazine, the event showcased a 20-piece collection entitled The Pulse of New Talent created by a group of 10 cutting-edge, emerging design talents from around the world.

The line featured men’s and women’s clothing including tops, jackets, youthful swimwear and architecturally inspired outerwear as well as accessories by names like Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).

While speaking about the event, the Editor in Chief, Vogue Italia, Franca Sozzani, says “Dubai is pulsing with energy and talent; a city truly emerging as a 21st fashion capital. As a leader in the fashion industry, we continue our mission to support up and coming designers and are proud to partner with Pepsi to host these talented 10 on a global stage to share their creativity with the world.”

Kristin Patrick, the Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverage Brands, spoke about the association in a statement, “This partnership with Vogue Italia is a perfect opportunity to support a whole new generation of talent.”

The cola company’s Senior Vice President and Chief Design Officer, Mauro Porcini, talked about the featured designers, “We were incredibly impressed with the level of sophistication, vision and design capability that these young creatives brought to our partnership. Their re-imagination of our color palette and iconic logo put a refreshing spin on ‘The Pulse of New Talent’ collection and they are no doubt the talents who’ll be creating the designs and culture of our future.”

The Pepsi x Vogue Italia collection follows the success of the iconic cola’s first-ever global fashion capsule collection, the “Live for Now Collection,” which featured six global designers and was available at influential international retailers including Bloomingdale’s in the U.S., colette in Paris and Liberty of London. In addition, 2014 marked the brand’s exclusive partnership for fashion collaborations with Bottletop, a British luxury accessories brand, supporting the Narciso Rodriguez (heart) Bottletop Collection.

Started in October 2013, Vogue Fashion Dubai Experience, which originally is a brainchild of Vogue’s Sozzani, is a unique platform to promote raw Middle Eastern talents and establish Dubai as a global fashion destination.

Vogue Italia comes out in 12 issues each year and includes important supplements such as Vogue Unique, dedicated to high fashion and luxury, Casa Vogue, a unique showcase of interior designers, Shopping in Vogue and Beauty in Vogue.

PepsiCo’s wide range of product portfolio includes some 22 brands, such as Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola, that generate more than $1 billion each in annual retail sales. (PB)