Global fashion editors to partake in Ethiopia’s HAFW




Several editors from various international fashion media platforms will attend the forthcoming Editorial Edition of Hub of Africa Fashion Week 2014 (HAFW 2014), an Ethiopian fashion event that aims to highlight pan-African fashion design talents.

Slated to take place sometime in October 2014, the soiree will serve as a meeting ground for well-known global fashion writers, buyers and designers like Martha Jabo (Uganda), Mafi (Ethiopia), Sheria Ngowi (Tanzania), Taibo Bacar (Mozambique), Mataano (Somali) Katungulu Mwendwa (Kenya) and Kahindo of Modanik label (Congo).

In addition to the above mentioned list, the South African designer Ruald Rheeder will also make his HAFW debut. The Cape Town-raised talent is known for his menswear collections that have been housed in various boutiques, clothing outlets and Young Designers Emporium (YDE) in the country.

Introducing the designer, the HAFW website writes, “The RUALD RHEEDER® label has gained tremendous success and popularity and has become one of the best selling men’s labels in YDE earning him ‘Best New Designer’ Award when the line launched and more recently ‘The most consistently excellent performing designer’ award at the 2012 YDE awards.”

“In 2013 the RUALD RHEEDER® brand has come full circle with officially launching the ladieswear collection in YDE stores countrywide and boasts with Leigh-Anne Williams as the face of the brand,” says the website.