John Cena, the American professional wrestler, has collaborated with the popular American discount store giant Kmart to introduce an exclusive clothing line for young boys aged between 5 and 16 years.
Tagged as ‘Never Give Up by John Cena’, the collection is inspired from World Wrestling Entertainment (WWE), a publicly traded company that airs original wrestling-centric programmes in 150 countries and 30 languages.
Available at Kmart and its celebrity specific social shopping platform ShopYourWay, the range includes military-inspired camouflage print pieces, graphic T-shirts, hoodies, cargo pants, outerwear, headwear and other accessories.
In addition to the newly unveiled range, the current WWE World Heavyweight Champion will also release a follow-up spring collection in early 2014.
Founded in 1962, Illinois-based Kmart is the third largest discount chain in the world, with stores in the United States, Puerto Rico, the U.S. Virgin Islands and Guam.
An innovative online shopping community, ShopYourWay offers fashion, beauty and household accessories designed by various A-listers such as Nicki Minaj, Sofia Vergara and Kardashian sisters.