ICONIC, the fashion lifestyle destination recently unveiled the Kardashian Kollection for Lipsy at the ICONIC store in Dubai Mall with Khloe Kardashian, Raza Beig & Nisha Jagtiani launching the collection. Part of the Landmark Group, ICONIC is spearheaded by Raza Beig, CEO Splash & ICONIC along with Nisha Jagtiani, Business Head, ICONIC.
The Kardashian Kollection launch is the second successful celebrity association championed by Raza Beig, the first being the super successful launch of Being Human at Splash & ICONIC.
Talking on the association, Raza Beig, said “High-street fashion and collaborations are an instant way to gratify customers with looks that their favorite celebrities own and wear. Splash & ICONIC forayed into celebrity brand associations with the launch of Being Human, a brand pioneered by Salman Khan. The Kardashians have a huge following in the Middle East and therefore it was a strategic move on ICONIC’s part to launch the brand and host Khloe for the launch celebrations.”
With more associations planned in the future ICONIC is all set to expand its wings and create a strong footprint on the retail map of the Region.
About the Collection
The collection will be available for purchase in ICONIC stores in the UAE & Kuwait. Designed for Lipsy by Kourtney, Kim and Khloé Kardashian, the collection will feature a wide mix of high-end, trend driven looks, including a sequined biker jacket, tribal caviar embellished crop tops, lace jumpsuit and feather coats. Needless to say fail safe, go-to party dresses will not disappoint either with a variety of colours and bodycon styles that will become instant wardrobe staples.