French colonists in Saigon film inspires Fashion Show

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On October 26 Mercedes-Benz Fashion Week Russia (Moscow) hosted POUSTOVIT Spring Summer 2014 catwalk show.

The collection is inspired by the films about French colonists in Saigon: “Indochine” by Regis Wargnier featuring Catherine Deneuve and “Lover” by Jean-Jacques Annaud, combining the simplicity of forms and the richness of colors.

Anna Orsini, Head of London Fashion Week International Office at British Council said, “I liked POUSTOVIT collection with its simple forms and various colors. The designer used numerous interesting ideas during the show… Generally speaking, I see the professionalism of Ukrainian designers, I see their high level. The showcased collections are feminine: numerous accessories, no-heel-shoes… The message of Ukrainian designers is the same as that one of the British designers”.

Natali Dolivo from ELLE France said, “I liked the collection by Liliya Poustovit immensely, namely her work with prints. Romantic looks, free cut, bright remarkable patterns… This collection has a great commercial potential. One of its concepts is to prove that feminine dresses accentuate a strong character. As for me, the most fashionable way to present a dress today is to combine it with relaxed look: no-heel-shoes or sweatshirt, just like I saw in POUSTOVIT collection. Just like I would put myself”.

Among the guests of the show one could see Evelina Khromchenko, Valeria Rodnyanska, Elena Bessonova (L’Officiel Russia fashion editor), Anna Marchkova (Vogue Russia), Veronika Lebedeva (Interview Russia), Sophia Elisayeva, Ed Kavishe (Fashion Wire Daily), Natalia Yakovleva (Collezioni), Georgiy Kostava (PR Agency “Fortune Communications”), Mari Koberidze (?oscow 24 TV channel), buyers of TSUM, BOSCO Family, Marki, Guffanti show room.

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