Rent the Runway, the leading online destination for designer dress and accessory rentals, announced its largest marketing partnership to date – a landmark program in which L’Oreal Paris will become the Presenting Sponsor of RTR On Campus, the Company’s brand ambassador program. RTR On Campus Presented by L’Oreal Paris has a presence on over 200 college campuses nationwide and a total reach of over 1.1 million female students. Creative Artists Agency (CAA) facilitated the marketing partnership between the two brands.
Rent the Runway’s network of over 1,000 college brand ambassadors, or “Runway Reps,” will market L’Oreal Paris alongside Rent the Runway to every girl on campus by promoting both brands via social media and hosting hundreds of grassroots marketing events such as trunk shows, fashion shows and charity events, among other activities. L’Oreal Paris will also conduct campus-wide product sampling at each RTR On Campus school and will be included in seasonal RTR On Campus digital catalogues themed around college events.
“Our mission is to empower women everywhere to feel their most beautiful and self-confident,” said Jennifer Fleiss, Co-founder and Head of Business Development at Rent the Runway. “We are thrilled to be partnering with L’Oreal Paris to bring this mission to life by giving women access to the complete head-to-toe look, while also offering our RTR On Campus representatives increased experience in the marketing and entrepreneurial fields.”
“At L’Oreal Paris, we are committed to helping every woman embrace her unique beauty while reinforcing her sense of self-worth,” says Kristen Comings, VP, Media, Digital, Content and Consumer Promotions at L’Oreal Paris. “Our Rent the Runway partnership builds on this philosophy and provides a new generation of women with the tools they need to look and feel beautiful. Through compelling brand experiences, we hope to inspire these women to embody our iconic philosophy Because You’re Worth It.”
L’Oreal Paris will promote the program across digital and traditional media, including L’Oreal Paris’ social media following, on nationally syndicated television programming, and through engaging digital content. Both companies will also offer access to recruitment interviews and internships to participating Runway Reps.
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Rent the Runway has transformed the retail industry by making designer dress and accessory rentals a convenient and accessible luxury experience for millions of women. With door-to-door delivery, a free second-size, and access to personal stylists, Rent the Runway is a service that enables women to look and feel their most confident for any occasion.
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