Madison Plus is a shopping website designed for the fashionable plus size women. Founded by Aimee Cheshire a plus size model and a buyer for the full figure industry for years, she felt there was a big gap in the market. Clothes lack style or don’t flatter real curves, women with plus sizes are often frustrated with the limited options of fashion forward clothes in the sector. Aimee with her own personal experience and knowledge selects trendy, sophisticated and perfect-fitting clothes. Madison Plus reunites the best designers and brands as Asos Curve, Michael Kors Plus, Ralph Lauren Plus, Cabiria and many international brands. The Spring collection of MP is edgy, fun and contemporary investing in trends like florals, bright colored jeans, pastels and figure flattering pencil skirts. Madison Plus makes possible for full –figured women to show their personality through their outfits, embrace their beauty and become trendsetters. Aimee goal is to become a “Net- A- Porter “for plus sizes.
Story and photos by Alexandra Castello – Fashion Columnist/Blogger