The Toronto Fashion Incubator (TFI) will debut its popular TFI Press & Buyers Brunch onsite at World MasterCard Fashion Week (WMCFW) for the first time ever this upcoming season. The new partnership with IMG Fashion will bring the TFI to the tents on March 21st and March 22nd from 12:30pm to 2:30pm, and will continue for the next two seasons, ensuring the TFI’s presence onsite throughout 2013 and beyond. Homegrown designers will exhibit their work in the Studio space during an intimate brunch that invites media, buyers and fashion industry VIPs to discover new brands and collections.
The TFI Press & Buyers Brunch will be presented with a renewed look and location, providing an ideal opportunity for the Toronto fashion community to come together. Beginning at 12:30pm, guests will join exhibitors for a light brunch, catered by The Ritz-Carlton, and peruse the curated selections of Fall/Winter 2013 ready-to-wear apparel and accessory collections from entrepreneurial Canadian designers.
“TFI’s Press & Buyers Brunch has always served as an effective and accessible platform to introduce designers to the market,” said Susan Langdon, TFI’s Executive Director. “We are thrilled to be hosting our next event right in the hub of Canada’s main fashion event, giving participating designers the opportunity to interact with national and international media, retailers, and industry influencers.”
As Executive Director of the TFI for almost 20 years, Susan Langdon continues to inspire, mentor and support Canada’s talent. Committed to promoting the Canadian fashion industry, Langdon has harnessed valuable relationships and partnerships for TFI, including this new synergistic partnership with IMG Fashion, who produces World MasterCard Fashion Week.
“World MasterCard Fashion Week is the home to Canada’s top designers and in collaboration with programs like the Toronto Fashion Incubator Press and Buyer’s Brunch, it also offers emerging designers key opportunities to grow their business outcomes,” says Jarrad Clark, Director of Global Production, IMG Fashion Events and Properties. “We are excited to work with TFI to include this significant Canadian platform into the eco-system of events at World MasterCard Fashion Week and further support the Event’s mission to move fashion forward in the global market.”
TFI and IMG Fashion will co-curate the list of talented, handpicked exhibitors that will participate this March through a jury review process. Canadian apparel and accessory designers are invited to apply for a spot on the Studio floor before the closing date for applications, February 28, 2013.
Interested Canadian designers should submit an application to TFI at email@example.com. The selected designers will have the unique opportunity to gain important industry contacts including a post-event list of media, buyers and VIP attendees, showcase their brand alongside top calibre talent, enjoy complimentary catered brunch, and participate in a professionally coordinated event.
Toronto Fashion Incubator