IMG Fashion and Rightster announce that for the first time, there will be a live stream of every runway show from Mercedes-Benz Fashion Week at Lincoln Center, as well as video on-demand content available for all shows and presentations, for fashion enthusiasts everywhere.
In collaboration with worldwide media content and distribution authority Rightster, this exciting program will make live streams available on newyork.mbfashionweek.com and facebook.com/mbfashionweek, giving fans worldwide a front row seat to fashions most beloved designers’ shows.
The live streams and on-demand videos will also be available to digital media and online publishers at video.mbfashionweek.com, providing a streamlined system to access more content in one portal than ever before. This collaboration adds to the IMG Fashion portfolio of solutions for designers to connect with their consumers around the globe.
“At IMG Fashion, we constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy SVP and Managing Director IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.”
“We are extremely excited to continue our successful partnership with IMG Fashion for a second consecutive season. Together, we are able to increase access to the fashion world’s most exciting live and on-demand video content. Rightster makes the task of efficiently distributing, promoting and securing advertising for online video content as easy as possible for fashion designers, media properties and brands, ultimately increasing digital media engagement and enabling them to reach the widest audience possible” said Charlie Muirhead, Founder and CEO at Rightster.
Media will have the ability to enhance their own coverage and engage their audience with rich video content by simply embedding the live stream. Last year, IMG Fashion and Rightster’s distribution of live streamed shows resulted in a 165% increase in viewership, allowing fashion lovers around the world to view the runway via their favorite websites.
Designers participating in Mercedes-Benz Fashion Week will benefit from additional distribution avenues enabled by the IMG Fashion and Rightster collaboration, and media outlets without their own crew will be able to deliver live exclusive coverage so that the designers’ reach will extend to an unprecedented audience size worldwide.
Courtesy of Mercedes-Benz Fashion Week