Groupe Sensation Mode has announced the partial program for the fall-winter 2013 edition of Montréal Fashion Week (MFW), taking place February 4 to 7 at the Arsenal. The initial list includes 13 hand-picked designers and more than 30 are expected for the complete F/W 13 program. This international spotlight on creativity is presented in collaboration with P&G Beauty & Grooming and is held twice a year, bringing together industry influencers from across Canada.
The first designers that have registered for MFW fall-winter 2013 to date are: Mélissa Nepton, Harricana, Ralph Leroy, L’autre couture de Luko Marion, RUSH COUTURE by CLAUDETTE FLOYD, Nisse, Pedram Karimi, Matière noire, COKLUCH, Symbiose by Hinda A., Maryline Baril, Jennifer Glasgow Design and Voyou.
The event serves as a launch-pad for designers to showcase their upcoming seasonal collections and is known for its quality program that stands out from other fashion weeks around the world. In addition to runway shows, MFW also presents a series of exhibitions, conferences, artistic performances and fashion films during the four-day event. Carly Stojsic of WGSN will present a conference looking at macro-trends for the 2014 spring-summer season, with others to be announced.
“Our team is very excited about the upcoming edition of MFW,” said Chantal Durivage, co-president and co-founder of Groupe Sensation Mode. “The success of spring-summer 2013 left us inspired and so we have kept the stand-out elements and are working on adding new ones. One of these additions is the creation of a new room for the small collections that will feature a more intimate format, giving the designers a greater level of creative freedom.”
The Target Emerging Designer Award will also make its debut at MFW in Feburary. The five designer finalists will show their creations at a fashion show, with the grand-prize winner announced at the end of the event. The winner will be presented with a $25,000 grant and the opportunity to create an exclusive collection that will be sold at Target stores in Québec.