24/7 Fashion & Beauty

Lehigh Valley Fashion Week (“Fashion Week”) is held twice a year to highlight all the Fashion Seasons (Fall/Winter) (Spring/Summer), and occurs on April and August of each year.

Season 2 was a Spring Blitz sponsored by Holiday Inn Center Allentown. The Spring/Summer designs presented by designers and boutiques were colorful and full of live.  The annual Red Shoe Charity Luncheon and Fashion Show was a success and several of the designers decided to join Fashion Week’s premiere nights.

After two Seasons, Fashion Week has reached their 1st Anniversary.  On August 12th to August 14th, Season 3 of Fashion Week will be showcasing Fall/Winter designs.  It will be an intimate setting with 100 VIP seating each night, where guests will be referred to as the “Top 100 VIPs”.  Fashion Week will be held at multiple locations within the Valley.

The Fashion Director for this season is Andrene William from Unique Blend Models (“UBM”).  She reigns from New York City where she is the CEO/Founder of UBM and UBM Fashion Week.  She is an experienced Fashion Coordinator, who is well-known for being the Fashion Coordinator for Fashion On The Hudson, an annual fashion show of over 30 designers in New York produced by Sofia Davis of Fashion Avenue News Magazine.

Barbizon Chique of Philadelphia will be providing models and partnering with Lehigh Valley Fashion Week again for Season 3.  Barbizon is celebrating 77 years in the industry and their models can be seen on TV, in Movies, Magazines, on the Runway, and more.  If you are interested in learning more about Barbizon and finding out how you can get started, go to barbizonchique.com, or visit their booth during intermission or after the show.

This season’s host will be Dr. Kent Ozman.  He is the loving husband of Andrea Brock, President of BWNICE LV, and a well-known chiropractor at StarKent Chiropractic and Kinesiology.  He was featured on “Our Health” where he spoke about chiropractic help and what you should know.   His lovely co-host will be Kari Holmes, Lehigh Valley Fashion Week’s Production Manager.

On August 12th, Friday, the opening night will be themed “Hollywood in The Valley”.  it will be a night of glamour, where guests will be in their evening wear, and the designs will be showcasing evening wear/ready to wear designs. It will be held at Hook in Allentown.

On August 13th, Saturday, Arts vs Fashion will be the theme for the night where avante garde designs grace the runway and creativity of the designers will shine. It will be held at Hook in Allentown.   Be prepared to see designs in an art form.

Friday and Saturday nights’ after party will be held at Halo Nightclub in Allentown.  This is an upscale 2 level rooftop nightclub on the skyline above Hook.

On August 14th, Sunday, the finale night production will be collaborated with Urban Varieties, and it will be a night of “Fashion Forward Citizens”.  F/W 2016 urban collections will be showcased at H2O Lounge in Bethlehem. The Finale celebration will continue at H2O Lounge after the fashion show.

Some of the designers and boutiques who will be featured are Laura Bly, Clothes Mentor, Cat’s Meow, Urban Varieties, Gusa By Victoria, Bel Bete, and Victoria Wright.

Purchase your tickets for all three nights at www.lehighvalleyfashionweek.com.

About Lehigh Valley Fashion Week

Lehigh Valley Fashion Week is a Lehigh Valley organization highlighting the fashion industry in the area.  Our Fashion Weeks consist of fashion shows at malls, boutiques, and other venues around the Lehigh Valley. Fashion Weeks are celebrated around the globe and has been proven to be the number one medium for presenting the work of fashion designers and other fashion-oriented crafts.

It is known these events boost visibility and profit to the surrounding businesses.  There will be multiple fashion and promotional events throughout the Lehigh Valley, where we will collaborate with sponsoring businesses.  If you are interested and would like more information please contact us at contact@lehighvalleyfashionweek.com or 484.994.2572.

The hash tags used for Twitter, Instagram, and Facebook are #lehighvalleyfashionweek, #LVFWPA,  and #LVFW16.  The hash tags will be used for marketing purposes.

Press Contact

Name:                  Winsome Condra

Mobile:                201.936.9102

Email:                  winsome@lehighvalleyfashionweek.com


Mumusa 3in1.jpg

The innovative apparel brand Mumusa has just launched a campaign on Indiegogo to fund the production of the most elegant, beautiful and comfortable 3 in 1 beach dress designed so far.

“I‘d been looking for such beach dress for years – something that is beautiful, comfortable, elegant and light to carry and isn’t just a piece of fabric called a beach wrap. A dress that you can look good in both on the beach and having a cocktail at the bar afterwards,” explains Mirjam Sitin, the founder of Mumusa.

Mumusa has all the features you look for in a perfect holiday dress: it dries quickly, does not wrinkle, stays up perfectly, suits with every body type and takes almost no space in your bag. And you can wear it in three different ways to suit the occasion and the mood.

Each dress is handmade using the finest fair trade and sustainably sourced silk chiffon materials.

Mumusa dress was created to solve the problems that many women face when on holiday: the suitcase filled with so many different outfits is heavy and gets messy fast, having to constantly change clothes when going from the beach to the hotel or a cafeteria/bar, getting the clothes wet when put on bikini.

Giving back:

Each one of Mumusa projects contributes to fulfilling most direct ocean cleanup missions. A piece of profit from each dress sold is being forwarded to the most innovative and straight forward ocean cleanup projects, so each person who is buying Mumusa dress contributes directly to cleaning up our oceans.

Mumusa will be available on Indiegogo.com here beginning 18th of July for 45 days. After a successful campaign the first line of dresses will go into production in September.

Check out the campaign and get your own Memusa dress now on presale to be ready for your next holiday.

For more information about the campaign, visit the Mumusa website here.




(SwimWear Fashion Show 7:30pm SHARP)

This is a PERSONAL VIP INVITE from Sofia Davis, Editor-in-Chief of Fashion Avenue News Magazine (The First Lady of Fashion) in conjunction with Todd Wharton, LTC and TV Host, Kelly Phoenix to join us as we launch FABULOUS the Sexy, Sophisticated new fragrance by FASHION AVENUE NEWS MAGAZINE.  This SOFT launch will be held on Wednesday June 22, 6:00pm – Until, at Suite 36, 16 West 36th Street, NYC.  As VIP Invited guest, you will have the opportunity to sample FABULOUS before it goes PUBLIC.  Come out and network with the friendliest people in the Fashion Industry.  Bring friends or come alone, you will have a great time. Swimwear Fashion Show starting at exactly 7:30pm. – ALL FREE

Fashion Avenue News & Model World Magazine will be looking for Editorial & Cover Models for Magazine placement at this event.  There will be lots of Magazine CEOs, Models, Make Up Artists, Photographers, Fashion Bloggers at this event, so come on out and NETWORK.

Sign up for our VIP list, because we know how to treat our VIPs.  Like our FaceBook Page – Fashion Avenue News.

You must be 21+ to attend this event, no exceptions, you will be carded at the door, dress code:  business casual (NO JEANS/SNEAKERS)

Fab-352_F (1)


Fab, the ecommerce destination for design, is excited to announce a collaboration with Lenny Letter, a lifestyle newsletter by Lena Dunham and Jenni Konner.  Lenny and Fab have partnered to turn eight of the eye-catching, provocative illustrations from their weekly newsletter into products on Fab. The pieces will be featured exclusively on Fab for one month, launching May 31st. Each art print will be available in multiple sizes (framed and unframed); the illustrations will also appear on products such as totes and mugs.

With this partnership, Fab is placing Lenny’s unapologetically feminist and topical artwork front and center, dismantling the patriarchy one tote bag at a time. Standouts in the exclusive collection include the “Pop Vanity” tote by Kristin Liu, the “Barbie Bouquet” print by Louise Richardson, and the “Selfie Hero” mug by Gel Jamlang. All of the work fits right in to Fab’s colorful, bold collection of products.

Laia Garcia, LENNY’s Deputy Editor said, “We are so stoked to be working with FAB and to finally be able to bring some of our favorite artwork into real life!” Olivia Harris, Fab’s Director of Special Projects & Collaborations added, “Fab is thrilled to partner with the Lenny team to produce merchandise with featured artwork from their newsletters. We’ve been fans of their newsletter since launch and are so excited to bring their stories to life in physical form.”


About Lenny Letter:

Lenny Letter is a newsletter dedicated to feminism, style, health politics, friendship and everything else from Lena Dunham and Jenni Konner (executive producer of Girls).

About Fab:

Fab is a vibrant e-commerce platform where people, tastemakers and brands come together to buy and explore. Find everything you need for a brilliant, modern, well-designed life, from up-and-coming designers to iconic brands to the best in cutting-edge tech gadgets.

Young Beautiful Woman with Fluor Wet Makeup. Beauty and Fashion

GrandCentralBeauty is a New York-based beauty company whose name was inspired by the classic beauty and modern efficiency of iconic Grand Centrals worldwide. With the busy city-goer in mind, GrandCentralBeauty creates classic multi-purpose treatments with modern results. GrandCentralBeauty is committed to changing the face of skincare as we know it, bringing the traditional spa experience to the homes of all of its customers with its S.M.A.R.T. Skin Perfecting® products.

Created by an award-winning chemist, Ginger King, who has developed top-selling beauty products for leading global brands, along with luxury spa retail & marketing expert, Jackie Lee: S.M.A.R.T. Skin Perfecting® products is named for its key benefits –  Smooth, Moisturizes. Anti- Aging, Redness- Reducing, Tones. The line provides instant skin smoothing, deep moisturizing, anti-aging benefits, redness reduction and improves skin tone through proprietary formulas and application processes. Designed for easy use and immediate results, the collection consists of three hero products of Mask, Polisher, and Serum + Primer.

The 15-minute peel-off S.M.A.R.T. Skin Perfecting Mask delivers visible results with first use; spa-quality formula blends marine algaes, vitamins, botanicals and fruit extracts into a weekly skin treatment to deliver multiple results; 100% of clinical trial panelists report refreshed and rejuvenated skin. The Mask is conveniently packaged with four individual applications, along with its own travel accessories for use on- the-go or weekend getaway. It retails for $75.

The S.M.A.R.T. Skin Perfecting Polisher is designed to work in 30 seconds to exfoliate, peel and tone – all in one easy step. Ideal for even very sensitive skin, the Polisher boasts an exclusive formula containing

Cheerful female with fresh clear skin, white background

multi-fruit acids including apple, lemon, sugarcane and orange; along with botanical extracts such as peony, and Japanese tobiko inspired, caviar-like beads to gently cleanse and polish, buffing away dead skin cells, all without irritating the skin. It is packaged in a travel-friendly pump and retails at $38 for 30 mL/ 1.0 fl oz.

The S.M.A.R.T. Skin Perfecting Serum+Primer is the newest product in the collection of multitasking products. This smart new serum is an easy-to-wear formula made to work with all skin types, including oily and very sensitive skin, with or without makeup. The Serum+Primer is a unique; oil-free, silica-free, multi-efficient, all-over face treatment to instantly smooth, moisturize, and act as your makeup primer, under-eye smoother, over-makeup setter and lip serum, all-in-one. This handy multi-tasker is conveniently packaged in a travel-easy pump and retails at $68 for 50 mL/ 1.7 fl oz.

young beautiful woman. perfect skin

GrandCentralBeauty believes that you do not need to always switch your entire skincare routine and regimen due to changes in age, environment, seasons, or even lifestyle.  Instead, you can layer ‘smart’ active, multi-efficient treatments into your current regimen to effectively target multiple concerns at once.

Only premium ingredients are used in the formulation of the S.M.A.R.T Skin Perfecting products. All products are made in the U.S.A. and are hypoallergenic, clinically-tested skincare that is Paraben- free, Sulfate-free, and Petrochemical-free.


New brand & new beverage category – Skin & Beauty from Within

All Beauty, LLC launches a skincare drink formulated for skin health and beauty from within. Available in New York, South Florida, on Amazon, and growing (with more locations coming soon) this beverage brings into focus the fact that what one puts into their bodies has a profound effect on skin (proper hydration and nutrition), vs just thinking about beauty from a topical regimen. We believe in “beauty from within”.

Yet the majority of the population (over ¾) is chronically dehydrated. Many do not like the taste of plain water, and have a hard time getting all the nutrients they need daily, though they know that they should do this to be healthy and have healthy looking skin.

All Beauty Water is a refreshing and delicious tasting drink, which makes it easy and enjoyable to hydrate and nourish skin from within.

All the ingredients in All Beauty Water were selected because research has shown these ingredients to support healthy looking skin. Some of the benefits of water, SkinVitamins® and SkinNutrients® include: helps hydrate, increase elasticity, replenish skin cells, help skin look younger, helps fight premature wrinkles, helps fight oxidation brought on by free radicals, helps stimulate collagen production, helps skin heal and repair.

What is All Beauty Water?

  • New and unique beverage product that encourages individuals to think about what they put into their bodies as having an effect on skin and not just what you put on your skin- beauty from within.
  • Our skincare drink that combines the skin hydration® benefits of water with vitamins, minerals, electrolytes & antioxidants which research has shown support healthy looking skin.
  • 0 calorie, 0 sug (sugar leads to break-down of collagen in skin)
  • Each bottle has 2 glasses of water + 8 SkinVitamins® +7 SkinNutrients® (including minerals, antioxidants and electrolytes).
  • Water is an important conduit for flushing out toxins and also for ensuring that nutrients get to cells
  • SkinVitamins found in All Beauty Water: Vit A, Vit C, Vit D, Vit E, Vit B12, Vit B6, Vit B3, Biotin
    •  Lack of Vitamin D due to sunscreen or reduced sun exposure is a serious concern across the country.  Each bottle of All Beauty Water has 100% recommended daily value of Vitamin
  • SkinNutrients found in All Beauty Water: Selenium, Green Tea extract, Magnesium, Manganese, Calcium, Potassium, Zinc
  • Comes in 3 refreshing flavors: Cucumber Aloe, Pomegranate Rose & Strawberry Açaí.
  • All natural and has nothing artificial in it (including no artificial sweetener).
  • Kosher certified, Vegan, Gluten-free, GMO-free.
  • Recommended: drink 1 to 2 bottles per day
  • MSRP $2.99

Our Mission:

All Beauty is a lifestyle brand that aims to encourage individuals to think of their beauty and skincare from within – what you put into your body will affect your skin – by creating delicious products that both hydrate and nourish skin.

How we got started?

We started All Beauty with the dream of encouraging people to make the connection between what they put into their bodies and their looks. Camille Varlet, the founder, came up with the idea when she noticed her friends all talking about seeing signs of aging and yet they all were drinking diet soda- they thought water was “boring”, had “no flavor” or was “not refreshing”. She found this to be a disconnect between how people think about their looks and what they put into their bodies. Finding a solution is what inspired her to launch All Beauty Water. She wanted to create a healthy, delicious tasting and 0 calorie alternative to sugary drinks or beverages that are artificially formulated, with added skin benefits (all the ingredients in All Beauty Water have research showing they have various skin health benefits).

Camille Varlet, the founder of All Beauty Water, worked in brand management at Dannon & L’Oreal before starting to develop & launch All Beauty Water. She is half French, half Italian, and moved the US when she was 9.

List of locations

Go to Amazon

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Photo Credits: Allison V. Brown

Fashion Avenue News, The First Lady of Fashion, Sofia Davis along with Managing Partner, Allison V. Brown had the great opportunity to attend Lehigh Valley Fashion Week.  The event was sponsored in part by the Holiday Inn.  The show was presented in the Grand Ballroom, which held a good number of people.

The show had something for everyone.  There were Straight Size Models, Plus Size Models, Petite Models and Children Models.  Their front row was filled with all types of Press/Media celebrities, The First Lady of Fashion (like the Facebook page) Sofia Davis, Editor-in-Chief of Fashion Avenue & Model World Magazine sat front and center with i-Fashion’s Editor-in-Chief, Lloyd Crawford, along with Donna Michelle Franklin, Editor-in-Chief of DMochelle Fashion Magazine.  Celebrity photographer, Allison V. Brown, known for his amazing covers/editorials such as Germany’s next Top Model, Alek Wek and Vivica Fox (to name a few) had his camera in full swing to capture the sensational images on the runway; there was Bro Michael Cox, capturing beautiful images on and off the runway.

The designers did not disappoint, if you wanted a show, you were in the right place, from sexy bell bottom pants with polka dot flair inserts to striking plus size, hip hugging, body shaping gowns.  There was fabulousity everywhere.  The models did a great job on the runway, short, tall, plus and all, were AMAZING DARLING….

Lehigh Valley Fashion Week highlighted the Future of Fashion, Designer Justin Orlick, Mojo-fashion, Just B U, along with Faces by Fre, Facing the World… Beautifully (Makeup Artistry), and handling your business with BW Nice – Business Women Networking.  Model Camryn Uhlig, was in the spotlight as the Model – Model Citizen, gracing the event magazine cover, she is stunning.  Wearable Art Designs were from Kellosophy – www.kellosophy.etsy.com – she had great pieces, something you may want in your treasure chest.

The beautiful Winsome Condra, Marketing/Press did a superb job.  She navigated the Press, secured seating, and took care of her 11 week old son without skipping a beat.  I have renamed her “SUPERWOMAN”.

Lehigh Valley Fashion Week is an organization highlighting the fashion industry in the area.  Our Fashion Weeks consist of fashion shows at malls, boutiques, and other venues around the Lehigh Valley.  Fashion Weeks  are celebrated around the globe and has been proven to be the number one medium for presenting the work of fashion designers and other fashion-oriented crafts.

For more info on Lehigh Valley Fashion Week:  Email:  winsome@lehighvalleyfashionweek.com

All Fashion Avenue News Photo Credits:  Allison V. Brown


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